Cupid makes strategic investment in GII Healthcare to enter Middle East market
Cupid Limited, a well-established Indian manufacturer of personal care and health products, has announced a strategic investment in GII Healthcare Investment Limited. The move marks Cupid's first step into the Middle East healthcare space, aligning with its broader plan to expand internationally.
GII Healthcare Investment Limited is managed by Gulf Islamic Investments (GII), a financial services firm with assets under management of over US$3.5 billion. GII operates across several regions including Saudi Arabia, the UAE, Europe, the USA, and India. The healthcare investment vehicle holds a significant minority stake in a leading healthcare provider based in Saudi Arabia.
Through this investment, Cupid aims to explore growth opportunities in global markets, particularly those with strong demand in healthcare and wellness. The company manufactures a wide range of health and personal care products such as hygiene items for men and women, diagnostic kits, fragrances, and other fast-moving consumer goods.
Cupid stated that this move is in line with its long-term business strategy focused on preventive healthcare and expanding its global footprint. The company also reaffirmed its commitment to responsible growth and aligning business decisions with shareholder interests and corporate values.
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Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at BusinessUpturn.com
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