Cashback brings Latent back in new ad
CashKaro
, India's
cashback
and coupons platform, has rolled out a new
digital ad film
inspired by one of India's most controversial moments of recent pop culture — India's Got
Latent
show— but with a positive cashback-powered twist.
This ad film is part of the digital campaign
#CoinsVSCashback
under which a Ghibli-style animated film, and the quirky 'The GOAT Talks' series have already been launched earlier this month. Tied together by the bold narrative that 'Coins Voins are all bakwaas,
real cashback
is with CashKaro' the campaign uses humour, animation and pop culture to spotlight the smarter way to save online.
In its latest ad film, CashKaro delivers a sharp satirical take by recreating the flair of the viral reality talent show — but with a twist. Instead of showcasing just chaos, the film cleverly exposes the absurdity of gimmicky coin-based
reward systems
.
Through punchy humour and sharp wordplay, the ad critiques the overhyped promise of coins that rarely translates into real value.
In contrast, CashKaro champions a genuine and value-driven user proposition - real cashback that shoppers can directly transfer to their bank accounts — actual money, not digital tokens.
The ad film effectively underlines the brand's commitment to transparent savings while poking fun at the cluttered, gamified distractions that dominate online shopping today.
Swati Bhargava
, co-founder of CashKaro and EarnKaro, said, 'With our digital campaign #CoinsVSCashback, we're calling out the smoke and mirrors of so-called coin rewards. This Latent-inspired ad film is the latest in a series of bold, creative adaptations reinforcing that real cashback is money that users can bank, spend, and benefit from without limitations. That's the value we've consistently delivered, and this film captures that message in a bold, humorous, and unmistakably CashKaro way.'
Ishan Agarwal, director – brand and creatives, CashKaro, said, 'The 'Latent' moment was the perfect canvas to deliver a humorous yet hard-hitting truth that 'cashback shouldn't be confusing or conditional' – in sync with the broader #CoinsVSCashback campaign narrative.'
With this ad film, CashKaro continues its streak of hard-hitting, highly engaging content that doesn't shy away from controversy — all while staying true to its mission of making online shopping genuinely rewarding.
Watch the video here:
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
6 hours ago
- Time of India
'A huge blow': After romantic wedding appearance with Travis Kelce, Taylor Swift is still blindsided by Blake Lively's legal scandal
Taylor Swift is reportedly surprised to find herself involved in Blake Lively's legal issues (Getty Images) Taylor Swift may be one of the world's biggest music icons, but not even she can escape being pulled into unexpected drama—especially when it involves close friends. The singer now finds herself entangled in Blake Lively's ongoing legal battle, a situation that has taken a surprising and deeply personal turn. Taylor Swift 'never expected' to be caught in the crossfire and stays silent for a reason Sources close to Taylor Swift insist the pop star is shocked by the situation. 'Taylor still considers Blake a close friend, but she never expected to be so involved in this drama,' a source told Life & Style. With her recent Eras Tour wrapped and boyfriend Travis Kelce 's NFL season behind them, Swift hoped for quieter days—but this unexpected scandal disrupted that calm. "It's a huge blow," the source added. Her representative issued a firm statement clarifying her non-involvement: 'Taylor was not involved in any casting or creative decisions, she did not score the film, she never saw an edit or made any notes on the film.' This situation echoes Swift's past experiences with betrayal, notably the infamous Kanye West call leak. The source added, 'She definitely doesn't want to disclose private details from their friendship.' Still, despite the storm, insiders say loyalty remains: 'She will always be loyal. While there may have been hurt feelings and miscommunication, Swift and Lively's friendship will survive.' Even in Hollywood, some bonds seem built to withstand the headlines. Taylor Swift stuns at Tennessee wedding with Travis Kelce Taylor Swift made an unexpected appearance on Friday when she showed up at a wedding alongside her boyfriend, NFL star Travis Kelce. Videos shared on TikTok captured the Grammy-winning singer looking radiant in a strapless blue floral Markarian dress, valued at nearly $2,000, paired with heels. The ceremony took place in a rustic barn setting in Knoxville, Tennessee. Swift styled her hair in soft curls that flowed down her back, while Kelce, 35, opted for a laid-back look in a quarter-sleeve shirt and slacks. The occasion was the wedding of Kelce's cousin, Tanner Corum, who married Samantha Peck. Also Read: Travis Kelce and Taylor Swift sighting in Tennessee sets social media ablaze as she bags historic global music honor Photos from past social media posts suggest that Swift shares a warm relationship with Kelce's family. Peck had previously posted a snapshot with the 'Love Story' singer back in December 2023, hinting at a bond that extends beyond just public appearances.
Economic Times
6 hours ago
- Economic Times
Gauri Khan's restaurant chef breaks silence on viral 'fake paneer' controversy: 'It was a blessing in disguise'
After being accused of serving "fake paneer" by a content creator, Gauri Khan's restaurant Torii faced backlash—only to come out stronger. Head chef Stefan Gadit revealed the controversy actually boosted business. Clarifying the scientific misinterpretation behind the iodine test, the team turned a PR crisis into an unexpected opportunity, proving that confidence and clarity can flip the script. Torii, the Mumbai eatery co-owned by Gauri Khan, faced viral accusations of serving inauthentic paneer. But instead of damage, the controversy sparked curiosity. Chef Stefan Gadit revealed that business improved, calling it a "blessing in disguise." (Screenshots: Instagram/t oriimumbai ) Tired of too many ads? Remove Ads Chef Stefan Gadit Speaks Out: 'We Had Nothing to Worry About' Tired of too many ads? Remove Ads Negative Publicity, Positive Outcome When a social media influencer alleged that Gauri Khan's Mumbai restaurant Torii served 'fake paneer,' it triggered a food scandal none saw coming. The accusation, based on a self-conducted iodine test, claimed that the paneer had starch—a tell-tale sign, the influencer said, of it being inauthentic. The video gained traction fast, dragging Torii into a digital courtroom where culinary expertise was put on trial by trending in an unexpected twist, the fallout turned out to be more promotional than a candid interview with The Indian Express, Torii's head chef Stefan Gadit broke his silence and addressed the whirlwind. 'The quality, the ingredients, everything we provide is top-notch,' he said. 'It makes an impact when we point fingers at something baseless... there's a lot of food chemistry involved. Just pouring something on food doesn't always tell the full story.'The chef maintained that Torii had followed every protocol and standard when it came to food sourcing and preparation, especially for Asian-inspired dishes which often use soy-based ingredients that can react during such of retaliating, the restaurant decided to educate. Gadit revealed that the management reached out to the influencer for a discussion, explaining how food science works—an approach that paid off. 'He understood and took off the post,' said Gadit, emphasizing that the restaurant trusted its customers to see through the than hurting the restaurant's business, the viral moment surprisingly boosted it. 'It increased our business and I got more than 20-30 followers on Instagram,' Gadit added with a laugh. 'So that was a blessing in disguise.'This unusual outcome proves how the digital age has changed the rules of crisis management—where sometimes, even bad press can be a marketing the viral video, Torii had promptly issued a statement clarifying that the test conducted only indicated the presence of starch, not the authenticity of the paneer. The statement reaffirmed that soy-based elements in certain Asian dishes could trigger such results, but that didn't make the paneer 'fake.' They stood by their food, stating their 'commitment to excellence remains unwavered.'For Gauri Khan's Torii, a viral accusation became an unexpected campaign—one that not only proved their culinary integrity but also added curiosity and footfall.
Time of India
9 hours ago
- Time of India
Gauri Khan's restaurant chef breaks silence on viral 'fake paneer' controversy: 'It was a blessing in disguise'
When a social media influencer alleged that Gauri Khan's Mumbai restaurant Torii served 'fake paneer,' it triggered a food scandal none saw coming. The accusation, based on a self-conducted iodine test, claimed that the paneer had starch—a tell-tale sign, the influencer said, of it being inauthentic. The video gained traction fast, dragging Torii into a digital courtroom where culinary expertise was put on trial by trending hashtags. But in an unexpected twist, the fallout turned out to be more promotional than damaging. Chef Stefan Gadit Speaks Out: 'We Had Nothing to Worry About' In a candid interview with The Indian Express , Torii 's head chef Stefan Gadit broke his silence and addressed the whirlwind. 'The quality, the ingredients, everything we provide is top-notch,' he said. 'It makes an impact when we point fingers at something baseless... there's a lot of food chemistry involved. Just pouring something on food doesn't always tell the full story.' Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Mouth Wrinkles Are No Match For This Little-Known Drugstore Wrinkle Cream Lift & Firm Undo The chef maintained that Torii had followed every protocol and standard when it came to food sourcing and preparation, especially for Asian-inspired dishes which often use soy-based ingredients that can react during such tests. Instead of retaliating, the restaurant decided to educate. Gadit revealed that the management reached out to the influencer for a discussion, explaining how food science works—an approach that paid off. 'He understood and took off the post,' said Gadit, emphasizing that the restaurant trusted its customers to see through the noise. MORE STORIES FOR YOU ✕ « Back to recommendation stories I don't want to see these stories because They are not relevant to me They disrupt the reading flow Others SUBMIT Negative Publicity, Positive Outcome Rather than hurting the restaurant's business, the viral moment surprisingly boosted it. 'It increased our business and I got more than 20-30 followers on Instagram,' Gadit added with a laugh. 'So that was a blessing in disguise.' This unusual outcome proves how the digital age has changed the rules of crisis management—where sometimes, even bad press can be a marketing windfall. Following the viral video, Torii had promptly issued a statement clarifying that the test conducted only indicated the presence of starch, not the authenticity of the paneer. The statement reaffirmed that soy-based elements in certain Asian dishes could trigger such results, but that didn't make the paneer 'fake.' They stood by their food, stating their 'commitment to excellence remains unwavered.' For Gauri Khan's Torii, a viral accusation became an unexpected campaign—one that not only proved their culinary integrity but also added curiosity and footfall.
