Latest news with #IshanAgarwal
Time of India
14-05-2025
- Business
- Time of India
CashKaro's new ad film destroys the coin myth in ‘GOATies' style
HighlightsCashKaro launches a humorous digital campaign titled #CoinsVSCashback, featuring a spoof of the popular Indian reality show Roadies with an audition for a goat aiming to become the 'Ultimate GOAT of Cashback'. The ad film, 'GOATies', emphasizes the superiority of real cashback over useless coins, highlighting the limitations of coin systems through comedic interactions in a dramatic interview setting. Swati Bhargava, co-founder of CashKaro, states that the campaign not only addresses the issue of ineffective rewards but also challenges it by promoting the value of genuine cashback that can be transferred to bank accounts. CashKaro , India's cashback and coupons platform, has released a new digital campaign #CoinsVSCashback , with a quirky spoof on India's cult-favorite reality show, Roadies . CashKaro's latest ad film, titled ' GOATies ', throws viewers into a hilariously dramatic audition where a goat tries to prove it deserves the title of 'Ultimate GOAT of Cashback' — only to be schooled on the absurdity of collecting useless coins versus earning real cashback. As the ad opens, a spirited goat walks into a dramatic Roadies-style interview room — known for its pressure-cooker atmosphere — ready to prove its mettle, but instead of impressing the interrogator, the goat gets mocked for hoarding coins that promise a lot but rarely deliver any real value. The dramatic representation is filled with hilarious, quirky comments and digs at coin systems with hidden conditions, expiry limits, and minimal real-world benefit. The interrogator then delivers the knockout truth: Real cashback is the kind you can transfer to your bank account — the kind that only CashKaro truly delivers. The film closes with a punchy call to action: "Change the habit of direct online shopping — pehle CashKaro, phir shop karo." 'GOATies' is the latest installment under CashKaro's #CoinsVSCashback campaign, following the whimsical Ghibli-style animated film and the viral Latent-inspired ad film. All these films drive home one truth: 'Coins voins are all bakwaas — real cashback is with CashKaro.' Swati Bhargava , co-founder of CashKaro and EarnKaro , said, 'With #CoinsVSCashback, we're not just talking about the problem — we're parodying it, challenging it, and offering a better alternative. 'GOATies' is a fun but clear message: if it's not real cashback, it's not worth it.' Ishan Agarwal, director – brand and creatives, CashKaro, added, 'By spoofing a format so many people relate to, we're able to connect with a wide audience and highlight the difference between flashy coin rewards and real cashback — and use it to drive home a real truth about how online rewards are being diluted by gimmicks. This ad is satire with a purpose — to educate users while entertaining them. As the third film in our #CoinsVSCashback campaign reinforces CashKaro's identity as the true GOAT of Cashback.' Conceptualised, scripted and produced entirely by CashKaro's in-house brand and creatives team, the film continues the brand's streak of content that blends pop culture with purpose — always staying witty, self-aware and laser-focused on delivering value to Indian shoppers. Watch the video here:
Time of India
30-04-2025
- Entertainment
- Time of India
Cashback brings Latent back in new ad
CashKaro , India's cashback and coupons platform, has rolled out a new digital ad film inspired by one of India's most controversial moments of recent pop culture — India's Got Latent show— but with a positive cashback-powered twist. This ad film is part of the digital campaign #CoinsVSCashback under which a Ghibli-style animated film, and the quirky 'The GOAT Talks' series have already been launched earlier this month. Tied together by the bold narrative that 'Coins Voins are all bakwaas, real cashback is with CashKaro' the campaign uses humour, animation and pop culture to spotlight the smarter way to save online. In its latest ad film, CashKaro delivers a sharp satirical take by recreating the flair of the viral reality talent show — but with a twist. Instead of showcasing just chaos, the film cleverly exposes the absurdity of gimmicky coin-based reward systems . Through punchy humour and sharp wordplay, the ad critiques the overhyped promise of coins that rarely translates into real value. In contrast, CashKaro champions a genuine and value-driven user proposition - real cashback that shoppers can directly transfer to their bank accounts — actual money, not digital tokens. The ad film effectively underlines the brand's commitment to transparent savings while poking fun at the cluttered, gamified distractions that dominate online shopping today. Swati Bhargava , co-founder of CashKaro and EarnKaro, said, 'With our digital campaign #CoinsVSCashback, we're calling out the smoke and mirrors of so-called coin rewards. This Latent-inspired ad film is the latest in a series of bold, creative adaptations reinforcing that real cashback is money that users can bank, spend, and benefit from without limitations. That's the value we've consistently delivered, and this film captures that message in a bold, humorous, and unmistakably CashKaro way.' Ishan Agarwal, director – brand and creatives, CashKaro, said, 'The 'Latent' moment was the perfect canvas to deliver a humorous yet hard-hitting truth that 'cashback shouldn't be confusing or conditional' – in sync with the broader #CoinsVSCashback campaign narrative.' With this ad film, CashKaro continues its streak of hard-hitting, highly engaging content that doesn't shy away from controversy — all while staying true to its mission of making online shopping genuinely rewarding. Watch the video here:
