CashKaro's new ad film destroys the coin myth in ‘GOATies' style

Time of India

14-05-2025

HighlightsCashKaro launches a humorous digital campaign titled #CoinsVSCashback, featuring a spoof of the popular Indian reality show Roadies with an audition for a goat aiming to become the 'Ultimate GOAT of Cashback'. The ad film, 'GOATies', emphasizes the superiority of real cashback over useless coins, highlighting the limitations of coin systems through comedic interactions in a dramatic interview setting. Swati Bhargava, co-founder of CashKaro, states that the campaign not only addresses the issue of ineffective rewards but also challenges it by promoting the value of genuine cashback that can be transferred to bank accounts.
CashKaro
, India's cashback and coupons platform, has released a new digital campaign
#CoinsVSCashback
, with a quirky spoof on India's cult-favorite reality show,
Roadies
.
CashKaro's latest ad film, titled '
GOATies
', throws viewers into a hilariously dramatic audition where a goat tries to prove it deserves the title of 'Ultimate GOAT of Cashback' — only to be schooled on the absurdity of collecting useless
coins
versus earning real cashback.
As the ad opens, a spirited goat walks into a dramatic Roadies-style interview room — known for its pressure-cooker atmosphere — ready to prove its mettle, but instead of impressing the interrogator, the goat gets mocked for hoarding coins that promise a lot but rarely deliver any real value.
The dramatic representation is filled with hilarious, quirky comments and digs at
coin systems
with hidden conditions, expiry limits, and minimal real-world benefit. The interrogator then delivers the knockout truth: Real cashback is the kind you can transfer to your bank account — the kind that only CashKaro truly delivers.
The film closes with a punchy call to action: "Change the habit of direct online shopping — pehle CashKaro, phir shop karo."
'GOATies' is the latest installment under CashKaro's #CoinsVSCashback campaign, following the whimsical Ghibli-style animated film and the viral Latent-inspired ad film. All these films drive home one truth: 'Coins voins are all bakwaas — real cashback is with CashKaro.'
Swati Bhargava
, co-founder of CashKaro and
EarnKaro
, said, 'With #CoinsVSCashback, we're not just talking about the problem — we're parodying it, challenging it, and offering a better alternative. 'GOATies' is a fun but clear message: if it's not real cashback, it's not worth it.'
Ishan Agarwal, director – brand and creatives, CashKaro, added, 'By spoofing a format so many people relate to, we're able to connect with a wide audience and highlight the difference between flashy coin rewards and real cashback — and use it to drive home a real truth about how online rewards are being diluted by gimmicks. This ad is satire with a purpose — to educate users while entertaining them. As the third film in our #CoinsVSCashback campaign reinforces CashKaro's identity as the true GOAT of Cashback.'
Conceptualised, scripted and produced entirely by CashKaro's in-house brand and creatives team, the film continues the brand's streak of content that blends pop culture with purpose — always staying witty, self-aware and laser-focused on delivering value to Indian shoppers.
Watch the video here: