CashKaro's new ad film destroys the coin myth in ‘GOATies' style
HighlightsCashKaro launches a humorous digital campaign titled #CoinsVSCashback, featuring a spoof of the popular Indian reality show Roadies with an audition for a goat aiming to become the 'Ultimate GOAT of Cashback'. The ad film, 'GOATies', emphasizes the superiority of real cashback over useless coins, highlighting the limitations of coin systems through comedic interactions in a dramatic interview setting. Swati Bhargava, co-founder of CashKaro, states that the campaign not only addresses the issue of ineffective rewards but also challenges it by promoting the value of genuine cashback that can be transferred to bank accounts.
CashKaro
, India's cashback and coupons platform, has released a new digital campaign
#CoinsVSCashback
, with a quirky spoof on India's cult-favorite reality show,
Roadies
.
CashKaro's latest ad film, titled '
GOATies
', throws viewers into a hilariously dramatic audition where a goat tries to prove it deserves the title of 'Ultimate GOAT of Cashback' — only to be schooled on the absurdity of collecting useless
coins
versus earning real cashback.
As the ad opens, a spirited goat walks into a dramatic Roadies-style interview room — known for its pressure-cooker atmosphere — ready to prove its mettle, but instead of impressing the interrogator, the goat gets mocked for hoarding coins that promise a lot but rarely deliver any real value.
The dramatic representation is filled with hilarious, quirky comments and digs at
coin systems
with hidden conditions, expiry limits, and minimal real-world benefit. The interrogator then delivers the knockout truth: Real cashback is the kind you can transfer to your bank account — the kind that only CashKaro truly delivers.
The film closes with a punchy call to action: "Change the habit of direct online shopping — pehle CashKaro, phir shop karo."
'GOATies' is the latest installment under CashKaro's #CoinsVSCashback campaign, following the whimsical Ghibli-style animated film and the viral Latent-inspired ad film. All these films drive home one truth: 'Coins voins are all bakwaas — real cashback is with CashKaro.'
Swati Bhargava
, co-founder of CashKaro and
EarnKaro
, said, 'With #CoinsVSCashback, we're not just talking about the problem — we're parodying it, challenging it, and offering a better alternative. 'GOATies' is a fun but clear message: if it's not real cashback, it's not worth it.'
Ishan Agarwal, director – brand and creatives, CashKaro, added, 'By spoofing a format so many people relate to, we're able to connect with a wide audience and highlight the difference between flashy coin rewards and real cashback — and use it to drive home a real truth about how online rewards are being diluted by gimmicks. This ad is satire with a purpose — to educate users while entertaining them. As the third film in our #CoinsVSCashback campaign reinforces CashKaro's identity as the true GOAT of Cashback.'
Conceptualised, scripted and produced entirely by CashKaro's in-house brand and creatives team, the film continues the brand's streak of content that blends pop culture with purpose — always staying witty, self-aware and laser-focused on delivering value to Indian shoppers.
Watch the video here:
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
a day ago
- Time of India
Elvish Yadav pens down a heartfelt note thanking Neha Dhupia, Rannvijay Singha and others; says, 'I'm still pinching myself but yes I won Roadies XX'
Roadies XX has come to an end with Elvish Yadav's gang member Kushal Tanwar aka Gullu winning the show and Hartaaj Gill becoming the first runner-up. Elvish took to his Instagram handle and expressed his gratitude towards Neha Dhupia , Rannvijay Singha, and others as he lifted the trophy of the show. Elvish expressed how this moment is surreal for him and he still can't believe that he lifted the trophy of the show. He thanked the fellow gang leaders and host Rannvijay Singha for helping and guiding him through. One thing that fans noticed was how Prince Narula's name was missing from the list. The note read, 'I'm still pinching myself, but yes, I WON IT! Y© And I couldn't have done it without the incredible people I've met along the way. Huge thanks to our fearless leaders Neha and Rhea and Gautam for pushing their limits and bringing out the best. Special shoutout to my big brother Rann Bhai for the guidance, motivation, and trust in me. And to the entire #Roadies crew - thank you for the sleepless nights, the drama, the thrill, and the adventure!' He further wrote, 'This journey has been life-changing, and I'm so grateful for the experiences, the friendships, and the lessons learned. Cheers to #RoadiesDoubleCross and the amazing people who made it all possible!' In an exclusive interview with TOI TV, Elvish said, 'My journey as a gang leader on Roadies XX was amazing. Initially, I didn't know what to do or how to play, but my fellow gang leaders helped me, and I learnt a lot from them. I came on the show only for the love of the audience and didn't expect to win. However, now that I've won, it feels amazing.'
Time of India
2 days ago
- Time of India
Prince Narula goes on rant slamming Elvish Yadav as his fans troll his daughter Ekleen and parents; calls him 'Chhapri'
Prince Narula has finally broken his silence about the controversy around his fight with Elvish Yadav. The Roadies gang leader accused Elvish of instigating his fans to troll his five-months old daughter Ekleen and his parents. Upset by the personal attacks, Prince slammed Elvish and called him a 'chhapri.' He also blamed Elvish for not controlling the actions of his followers. Prince recently appeared on Paras Chhabra's podcast and opened up about his fight with Elvish Yadav and went on a rant slamming him. Speaking about Elvish, Prince said, "Paras, you and I have had many arguments too, but we never turned those fights into personal grudges. Even with Gautam, Neha, and Rhea last season — we disagreed often, but it stayed limited to the show. We never took the negativity outside." He added, "But when someone acts like everything is fine for the cameras and then quietly encourages their fans to go and threaten others, that's just wrong. I'm clearly talking about Elvish here. He knows exactly how his audience reacts, and by saying things like 'wait for the Roadies episode' and hinting at showing his strength, he's provoking them to attack me. Our fans have grown with us — they're educated, mature, and never abuse anyone. But Elvish's fans crossed all limits by abusing my parents and even dragging my infant daughter into it. Now that I'm a father, I won't tolerate such behavior. My parents and daughter have nothing to do with this." Prince further explained, "The fight was between us on a reality show — that's where it should've ended. But instead, Elvish told his fans to go show people who he is. Honestly, who are you? I didn't know you before Bigg Boss , and I doubt anyone apart from a certain crowd did. I call such people 'chhapri' because dragging someone's family is beyond low. And if that's the kind of crowd you encourage, then sorry, I call you the same. I would never disrespect Elvish's parents if I ever met them. But if this continues, and you keep targeting families, then I don't even see you as a human being." Prince also spoke about Elvish Yadav's controversy with the media and called him 'Nalla badmash'. He said, "A few months ago, he was claiming he doesn't need the media. But now, just to fix his image, he's running around giving interviews. He's trying to show that he's some kind of a tough guy, but honestly, he comes across as a 'nalla badmaash', someone who acts rough but does nothing. He doesn't even step out of his house, yet talks about filing police complaints. If you call yourself a gangster, what kind are you? You took four bouncers and hit some kids — anyone can do that. If you're really that strong, come face me. Whether it's a task, a street fight, or anything else, I can still take you down." "He shouldn't even try to compare himself with me he doesn't have any real talent. I've seen his TikTok videos; he can't act and he's a terrible dancer. What is he known for? Just making fun of others and creating controversies. That's what his entire career is based on. Just a few months ago, he was calling Chum Darang 'Gangubai' and making fun of her name, calling it vulgar. And now he claims he doesn't engage in controversies? He tried hard to bully people, but it didn't work out for him. He even misuses the name of the Jaat community. I have many friends from that community, and I know how helpful and grounded both Jaat and Punjabi communities are. But instead of uplifting them, he's out there hitting young boys and doing things that don't reflect well on anyone. He's not even standing by his own people and that says a lot about him," Prince concluded. For the uninitiated, Prince and Elvish were gang leaders on recently concluded Roadies Double Cross. It was Elvish's debut season and Kushal Tanwar Aka Gulla from his team emerged as the winner of the show.
Time of India
2 days ago
- Time of India
Prince Narula drops explosive hint about Elvish Yadav's secret side amid Roadies feud: 'Uske baad izzat nahi rahegi...'
In the never-ending saga of reality TV drama , Roadies XX has once again proven that the battle doesn't end when the cameras stop rolling. What began as a high-stakes finale has now spiraled into a full-blown war of words between two of the show's most talked-about figures—Prince Narula and YouTuber-turned-gang leader Elvish Yadav. And now, Prince has added fuel to the fire by claiming that Elvish has a dark side the world hasn't seen—and shouldn't. Prince Narula's Shocking Revelation Speaking in a candid interview with entertainment journalist Siddharth Kannan, Prince Narula didn't mince his words when asked about his strained equation with Elvish Yadav. Without naming specifics, Prince hinted at a murky, hidden side of the YouTuber's personality that, if revealed, could end Elvish's career in a heartbeat. ' Bilkul nahi hai. Main aadhi cheeze bata nahi sakta. Bata diya toh kaam karne ke layak nahi rahega, ' Prince said, suggesting that even a partial disclosure of what he knows could shatter Elvish's public image. He further added, " Uske baad izzat nahi rahegi. " According to him, the information in question has already been witnessed by others in Elvish's circle, and he plans to confront Elvish face-to-face rather than airing the dirty laundry in public. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like If You Eat Ginger Everyday for 1 Month This is What Happens Tips and Tricks Undo This cryptic bombshell has sent fans and followers into a frenzy, speculating on what skeletons might be lurking in Elvish's closet. From Online Banter to Public Spats: A Feud That Refuses to Die The drama between Elvish Yadav and Prince Narula isn't new—it traces back to their volatile interactions on Roadies XX , particularly during the finale task that left both audiences and contestants divided. The friction escalated when Gullu (Kushal Tandon) had to choose a partner from the finalists. His decision to pair up Priya, a member of Rhea Chakraborty's gang, with Hartaj, a part of Prince's team, didn't sit well with the seasoned Roadies mentor. You Might Also Like: Roadies: Did Prince Narula and his wife Yuvika charge contestants in lakhs for a spot in the reality TV show? Prince wanted Gullu to reconsider, but Elvish jumped into the fray, sparking an ugly argument that saw Prince label Elvish an "online badmaash." Elvish, never one to back down, shot back with his trademark sass: ' You do some good work. If you lose this show too, there will be nothing left for you. Laale pad jaayenge khaana khaane ke. ' Is the Fight Personal or a Performance? While many have been gripped by the theatrics, others are simply confused. Social media is split, with some siding with Prince for standing his ground and others criticizing him for what they see as continuous jibes at Elvish—even after the show ended. Some netizens feel that Prince, who earlier had taken potshots at rapper Raftaar and actor Gautam Gulati, is going too far in targeting Elvish. Prince, for his part, remains unapologetic. Reacting to praise from paps about shaking the Roadies system, he quipped sarcastically: ' System tha konsa, jo hang ho gaya? Kaam kare apna vo bhi. ' In what appeared to be a dig at the growing trend of influencers entering mainstream reality shows, he added, ' Industry mein rehna hai toh sabse pyaar se raho. Har bill mein haath nahi daalna chahiye, kisi mein sawa sher mil jaate hain. ' Fans Left Guessing: What's the Real Story? Despite the drama, one thing remains unclear: why are Prince and Elvish really fighting? Was it simply about a finale task, or is there something deeper simmering beneath the surface? You Might Also Like: Elvish Yadav vs Prince Narula: Gang leaders threaten physical violence against each other in Roadies XX viral video What's certain is that this feud has long outgrown Roadies XX. It's become a spectacle in its own right—one that continues to unfold through Instagram Lives, paparazzi interactions, and now explosive interviews. As Prince hints at unrevealed controversies and Elvish continues to enjoy massive fandom, audiences are left guessing: will these two ever bury the hatchet, or is this just another episode in the never-ending series of reality TV rivalries?
