47th anniversary of Khaleej Times: Redefining the media landscape in UAE
KT LUXE: It's all about luxury and our loyal readers
When Khaleej Times debuted the premium KT LUXE on March 1 this year, readers immediately noticed we brought them something special for their weekend read. The iconic photo of Audrey Hepburn from the movie Breakfast at Tiffany's used as the debut cover, set the tone for the magazine: Classic yet innovative; engaging and visually appealing.
KT LUXE was our response to our readers' request for a more incisive reading experience. Yes, it's all about luxury — we live, after all, in the UAE, a young country that has become synonymous with luxury for its high standard of living yet safe and stable environment. But it's not just about lustre and optics. We offer substance beyond the surface with our comprehensive coverage of business, finance, real estate, culture, lifestyle, and technology. We cater to our discerning readers and share with them how to make and spend their wealth — from optimising hedge funds and understanding cryptocurrencies to knowing which yacht to buy in the UAE.
We go beyond the headlines to serve our dynamic readers who opt for a more nuanced approach to reporting and storytelling. Recently, we have shed light on Trump's tariffs that shook Wall Street. We've shared valuable insights on investments hotspots and emerging opportunities within and outside the UAE. Digital currencies and the future of finance have consistently filled our pages with practical and ingenious tips on investing and making your money grow. We also took a deep dive on longevity medicine and how this sector — which is expected to hit $23 billion next year — is changing our approach to health and wellness.
KT LUXE is more than about the elite and wealthy or the lifestyle of the well-heeled. We also write about inspirational and aspirational stories like how a resilient entrepreneur was not deterred from building a business empire despite losing his limbs to illness and other physical challenges.
We also chronicle the most iconic events in the UAE such as the recent Dubai World Cup. It was the perfect event to officially launch KT LUXE with a bumper 40-page edition, with no less than Dubai Crown Prince Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum receiving a copy of the magazine.
KT LUXE caters to readers who value premium, intelligent journalism, and a high standard of weekend reading. It also provides new opportunities for premium advertisers and brands to directly engage with this section of high-value readership.
KT Luxe is all about luxury, elegance, and flair — with insightful stories and inspiring content for leisurely reading. But more importantly, it's all about you — our loyal KT readers — because you asked for something more, something special, something that sets the weekend edition apart from the rest of the week.
KT+ Gen Z: We know you; We are you
Khaleej Times is not only a pioneer as the UAE's first English-language daily newspaper but is also ahead of the curve in the world of digital media. Launched in July last year, KT+ is Khaleej Times' media and content hub created by and made for the Gen Z. We understand the way news and current affairs are consumed by this segment of our society is entirely different from the way their parents did years ago. So, we created something different for Gen Z — fast-paced and engaging.
We use short videos — set to music and cool sound effects delivered by our young hosts — to entertain and inform. We turn our original and evergreen stories to create contents that resonate with our young audience. We also talk about issues that matter to them — from understanding the middle child syndrome to giving warnings on weight loss injections, as well as being vigilant against online predators and cyberbullying.
We never limit the topics and issues we discuss as we also talk about the horrors of war, climate change and more, as well as inspiring stories of resilience and hope. The young ones, after all, will inherent this world, so we want to keep them always informed. We also delve into historical tidbits and give insights on the men and women who changed the world. Of course, we talk about trends and keep tabs on the latest craze and innovation — from electric vehicles to unboxing the hottest and cutest gizmos. This also makes KT+ the perfect platform for advertisers to connect with the young audience.
KT+ aligns with Khaleej Times' editorial strategy focusing on topics that affect everyone: physical and mental health, education, technology, jobs, traffic, weather, and more. We just do it differently because the language our Gen Z speak is evolving and so are we. This makes Khaleej Times not only the oldest English-language daily newspaper, but also earnestly young as it continues to innovate in the ever-changing world of digital media.
KT Arabic: We speak the language of the region
Founded in 1978 as the UAE's first English-language daily newspaper, Khaleej Times has transformed from a legacy print newspaper to a digital-first multi-channel editorial brand. It has not only maintained its position as the country's newspaper of record but also evolved as the number 1 and most trusted multimedia platform in the region.
In July last year, Khaleej Times launched KT Arabic as part of its newly focused editorial strategy to better reflect the community in which it publishes.
The Arabic online portal is about embracing KT's heritage and expanding its reach to connect to more readers in the region. We produce original content that is found nowhere else, and because we are based in the Arab world, it is but natural that we also publish our own stories in Arabic.
Khaleej Times has been operating longer than any other English media company in the UAE, and as we mark today the 47th anniversary when Khaleej Times printed its first newspaper edition, we continue to strive to stay connected and relevant to our local and regional audiences, as we remain faithful in delivering our core principles of responsible journalism in Arabic and English.
The Arabic online portal is about embracing KT's heritage and expanding its reach to connect to more readers in the region.
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