Ambani's 12-Cent Cola Is Eroding Coke, Pepsi Dominance in India
Asia's richest man is challenging the decades-long dominance of Coca-Cola Co. and PepsiCo Inc. in the most-populous country using a playbook he has practiced to perfection in other sectors: price disruption.
Investors got a peek at the inroads being made by Campa Cola under Mukesh Ambani-led Reliance Industries Ltd. last month. The Mumbai-based conglomerate said the fizzy drink achieved double-digit market share in key regions in the year ended March 31 — barely two years after it was relaunched in India. It didn't disclose exact share numbers or revenue for the brand in the latest quarter.
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