Latest news with #Coca-ColaCo.
Fast Company
15-05-2025
- Business
- Fast Company
Meet Project Fizzion, Coca-Cola's big bet on an AI-powered design copilot
Back in the 1930s, Robert W. Woodruff, president of the Coca-Cola Co., would carry a red swatch in his wallet. Of course, it wasn't just any red. It was Coca-Cola red. And so anywhere he went and encountered his brand—painted on a wall, wrapping a refrigerator—he would pull out the little swatch to check that it matched. Woodruff understood the importance of Coca-Cola's brand equity as it expanded globally—a challenge that has only grown since, now that Coca-Cola sells 2.2 billion servings a day across 200 countries, 150 languages, and 30 million points of sale. But where Woodruff used a swatch, Coca-Cola's design team has spent the past four years dreaming up a modern operational upgrade to its 400 pages of brand guidelines. Teaming with Adobe, it developed Project Fizzion. Trained specifically on Coca-Cola's design logic, it's a brand-managing AI that lives inside Adobe platforms like Photoshop and Illustrator, generates designs, and, most of all, helps keep designers across the globe brand-compliant as they dream up the next big campaign. In a design world that's equally dependent upon and terrified of generative AI tools, Coca-Cola is clear that Fizzion is not about cost cutting via AI. As it's integrating Fizzion globally, it's doing so with no reduction in spending on brand campaigns. Instead, the company believes it's charting a path forward that's sustainable for creatives to drive better work and eliminate headaches under deadline. The final deadline for Fast Company's Brands That Matter Awards is Friday, May 30, at 11:59 p.m. PT. Apply today.
Bloomberg
06-05-2025
- Business
- Bloomberg
Ambani's 12-Cent Cola Is Eroding Coke, Pepsi Dominance in India
Asia's richest man is challenging the decades-long dominance of Coca-Cola Co. and PepsiCo Inc. in the most-populous country using a playbook he has practiced to perfection in other sectors: price disruption. Investors got a peek at the inroads being made by Campa Cola under Mukesh Ambani-led Reliance Industries Ltd. last month. The Mumbai-based conglomerate said the fizzy drink achieved double-digit market share in key regions in the year ended March 31 — barely two years after it was relaunched in India. It didn't disclose exact share numbers or revenue for the brand in the latest quarter.
Bloomberg
29-04-2025
- Business
- Bloomberg
McDonald's, Coca-Cola Still See Risks to Operating in Russia
McDonald's Corp. and Coca-Cola Co. said they continue to see risks to operating in Russia, a signal that major US firms remain cautious about business investments in the country. The companies outlined their positions in letters to the Ukrainian advocacy group B4UKraine Coalition that were seen by Bloomberg News. In its letter, McDonald's said the company is sticking to the framework of five questions it used to decide to exit Russia in 2022 after the country's invasion of Ukraine.
Bloomberg
29-04-2025
- Business
- Bloomberg
Coca-Cola Ties Political Tension to Hispanic Consumer Pullback
Coca-Cola Co. said that geopolitical tensions caused by US immigration and trade policies are partially to blame for Hispanic consumers spending less on the soda company's beverages. The company said that first-quarter total volume in North America fell 3%, citing the tension as a contributing factor. Chief Executive Officer James Quincey told analysts 'severe weather' and calendar effects also caused 'weakening consumer sentiment as the quarter progressed, particularly among Hispanic consumers.'
Bloomberg
29-04-2025
- Business
- Bloomberg
Coca-Cola Profit Beats Estimates on Smaller Price Hikes
Coca-Cola Co. posted quarterly profit that beat Wall Street expectations as price-conscious consumers continued to purchase the company's beverages despite worsening sentiment. The Atlanta-based maker of Sprite, Fanta and Minute Maid posted first-quarter earnings per share of 73 cents, above the average analyst estimate. The company also said it expects tariff impacts to be manageable.
