
Meet designer behind fashion looks from Lunathi Mampofu and more stars
Tell us about yourself.
Ronie Lesadiwa Mahlakwane is a young Black boy, the last born of four siblings, who was raised most of his life in the small village of Moroke, Limpopo.
Tell us more about the Lawren Son Junior (LSJ) brand.
LSJ is a legacy brand which is meant to be worn by generations. I pride myself in classic, custom designs that live beyond seasons and fashion cycles; pieces that, like conventional assets, can be passed on from one generation to another – an inheritance. This essence is captured in the name LSJ. Lawrence is my father's name, me being his son and junior a pet name given to a son named after his forefathers.
How would you describe your brand?
I believe that fashion can be used as an agent of sociopolitical change. My clothing is targeted at those who may be considered voiceless in this loud world; those who want to use the garments that they are draped in to rewrite history and leave behind a legacy that can be traced from one generation to another by threads.
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A post shared by LawrenSon Junior (@_lsjdesigns)
How did you decide on fashion design as a career?
Fashion has always been my first love but because there was a lack of information on the industry as a profession, I couldn't voice my desire to follow it. I had no reference to anyone from my village or province, who had become a success as a fashion designer. I studied IT at Rosebank College and during this time, I started making garments for family members and posted these on my social media.
The rest, as they say, is history. What are you most proud of when it comes to your career?
Seeing my work on TV almost every day still feels like a dream.
What don't people know about you?
That I am very shy around people most of the time, and I prefer everything about my life to be private.
How do you keep up with the latest trends?
Trends are seasonal, which has never been my cup of tea. I pride myself with timeless and classic pieces.
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A post shared by LawrenSon Junior (@_lsjdesigns)
If you had the opportunity to collaborate with an international designer, who would that be and why?
It would have to be Olivier Rousteing from Balmain. He's a creative genius whose work always takes me back to my drawing table to think even harder about LSJ.
When did you get your first big break?
When I got the opportunity to work with Gert Johan-Coetzee. He taught me a lot about the industry.
Which project did you enjoy working on, and which celebrity/public figure was it with?
It was season 1 and 2 of Young, Famous and African. I dressed the Naked DJ, Nadia Nakai, Kayleigh Schwark, Diamond and Zari the Boss Lady.
What excites you most about fashion?
It's fashion week season. I always feel like it is my time to be alive and tell my story, unapologetically so.
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A post shared by LawrenSon Junior (@_lsjdesigns)
What skills are necessary to succeed in your career?
Paying attention to detail and the finishing of your product. But mostly, you need to fall in love with fashion.
What's the one fashion rule that you disagree with?
Trying to be different, because this will always make you look like everyone.
What's your tip on dealing with difficult people/clients?
To always take their criticism as a way of learning every day and remember that the reason they came to you is because they believe in your work.
What do you think is the most important quality to have in order to survive in your field?
To take every work or gig as if it's the last work that people will remember you by.
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A post shared by LawrenSon Junior (@_lsjdesigns)
What is the best career decision you have made so far?
The best decision I've made is waking up every morning to do what I love. It doesn't feel like work at all.
Which celebrity would you like to dress, locally?
I haven't had the opportunity to dress Bonang Matheba and Zozibini Tunzi, former Miss Universe. I would love to dress those two powerful women.
If you could go back to the beginning of your career, what would you tell yourself?
That Black child, it is possible! What's the one thing you won't compromise on?
I will never compromise on attention to detail, quality and good finishing.
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