Everything We Know About Amazon Prime Day 2025 So Far

Forbes

2 days ago

Amazon's biggest sale of the year—Amazon Prime Day 2025—is officially on the horizon. The retail giant confirmed that it'll be launching this year's Prime Day sale in July, but its specific dates have yet to be released. Assuming the sale follows the same format as years past, Prime members will have 48 hours to take advantage of deals on thousands of items from major brands like Dyson, Apple and Yeti, as well as Amazon's own devices and products.
Beyond its press release confirming that Prime Day will return in July, the e-tailer has been pretty tight-lipped about what shoppers can expect. But we can make some predictions based on recent years and current shopping trends. Below, we've answered the most commonly asked questions about Prime Day 2025 and rounded up some of the best Amazon deals you can take advantage of right now if you're in the mood to shop early.
Amazon Prime Day is a summer sale that was first introduced in 2015. At its start, Prime Day was a single-day event meant to celebrate the company's 20th anniversary. Since then, the sale has transformed into a two-day annual affair showcasing major discounts on thousands of products. Since 2022, the e-tailer has also hosted an October Prime Day, though that's not its official name.
The official dates for Prime Day 2025 haven't been released, but we're predicting the sale to fall sometime in the middle of July. The retailer often hosts Prime Day during the second week of the month, though it has deviated from this pattern in the past.
Technically, there's only one Prime Day each year. However, for the past three years, Amazon has run a similar savings event in October. In recent years, it has also started running annual says that are open to the general public (not just Prime members) including the Big Spring Sale, Amazon Pet Day and the Summer Beauty Event. Time will tell if Amazon will continue to add to its annual sale schedule.
No, Amazon Prime Day isn't a sitewide sale. That said, you can still find hundreds of thousands of discounts across nearly all product categories from brands like Sony, EltaMD and, of course, Amazon itself. Just keep in mind that you have to be a Prime member to take advantage of the deals.
The answer to this question largely depends on what you're shopping for. If you're in the market for Amazon devices, tech and small appliances, you'll likely find some great deals over Prime Day. The same goes for beauty and personal care essentials—Amazon has really stepped up its game in these categories over recent years. However, there will inevitably be plenty of lackluster offers mixed in with the good ones. We always recommend checking the price history of an item by using tools like CamelCamelCamel or checking other sites for price comparison before adding it to your cart. Our editors research the price history of every item we feature in our content, so shopping Forbes Vetted Prime Day deals lists is another way to ensure you're getting a good deal.
You don't have to wait for Prime Day to find great deals on Amazon's site. The e-tailer is known for offering some of the best prices and widest variety of products online all year long. Here are a few offers worth checking out now.
Sonos is known for its high-end audio gear and the Move 2 is no exception. Besides immersive audio and automatic Trueplay tuning, the newer speaker also has a longer battery life (up to 24 hours on a single charge), an IP56 rating against water and dirt and comes with a charging base.
Why It's A Good Deal: This discount matches the best price we've seen for this speaker.
If you're looking to try out an at-home laser hair removal device, the Braun Silk Expert Pro 5 is our favorite. The versatile machine is suitable for sensitive skin and can be used on the body and face. Check its safety notes before adding to your cart to make sure it will work for you.
Why It's A Good Deal: This discount matches the lowest price we've seen for this device.
A smart thermostat is a nice eco addition to your home. It can also help you save on annual heating and cooling costs by focusing on high-use rooms to optimize your schedule. This Ecobee model also offers air quality detection, a built-in smoke alarm detector and can be controlled through your existing smart home setup (or with an included smart speaker).
Why It's A Good Deal: Althought this is a smaller discount, it's the best price we've seen in 2025 and only $2 shy of its lowest price ever.
Dyson's popular cordless vacuums are an excellent option for folks who live in smaller spaces. The vacuums are portable and powerful, offering up to 40 minutes of cleaning per charge. This one comes with a few extra cleaning attachments and a two-year warranty.
Why It's A Good Deal: This deal is the second best price we've seen for the Dyson V8 in 2025.
I credit this portable flosser for helping get me into a better flossing habit. While a water flosser can't completely replace a regular flossing routine, having this portable machine handy in my shower is a great way to keep up on my daily maintenance. You'll have to fill up the reservoir a couple of times to get a solid clean and I recommend using rechargeable batteries, as you'll need to swap them out periodically.
Why It's A Good Deal: This is the best price we've seen for this portable flosser since 2022.
This is the first discount we've seen on the PlayStation 5 Pro. The set includes a 2 TB SSD and a Dual Sense controller. Keep in mind that the model does not come with a disc drive, so you'll only be able to play digital games. To help with that, you can also check out PlayStation's Days Of Play Sale to save on a Plus membership, games and more.
Why It's A Good Deal: This is the first notable discount we've seen on the Pro model.
These popular Sony headphones offer noise cancellation, up to 30 hours of battery life, voice assistant, multiple device pairing and more. This discount is available in black, silver and the blue colorway pictured above.
Why It's A Good Deal: These headphones dropped to $198 at the end of last year but this is the best price we've seen since then.
Part fan, part air purifier, this bladeless design is easier to clean than a classic fan and has a built-in HEPA H13 filter that cleans the air in your room as it circulates. The fan also includes a remote control, programable turn-off intervals and a night mode that limits sound.
Why It's A Good Deal: This discount matches the best price we've seen for this fan from Amazon.
A power bank is a must for any traveler. You never know when you might need some emergency battery boost. I brought this Anker model on a extended trip with friends recently, and it was the most used item among all of us. You can attach your phone magnetically and prop it up with the kickstand for hands-free use, or attach a USB-C charging cable for fast charging.
Why It's A Good Deal: This is only $3 shy of the best price we've seen for this charger, and the lowest it's dropped since March.
If you already have a PlayStation but you need an extra controller, this is a very nice price for the latest design. It offers haptic feedback, a built-in mic and headset connection. You can also connect the controller to your Mac or PC if you prefer something handheld over a keyboard and mouse.
Why It's A Good Deal: This is a rare discount and less than a dollar shy of the best price we've ever seen for the PlayStation DualSense.