
Crossed Wires: AI — yeah, but is it art?
Can AI gain sufficient knowledge from ingesting uncountable examples of great art to synthesise them into something novel and moving and, well, artistic?
I don't use AI to write, either as a columnist or in any other part of my writing life. But, as a frequent and enthusiastic user of AI for many other matters, I have, occasionally and experimentally, asked it to write on a subject after I have taken days, hours or even weeks to research and write a column, paper or blog on the same subject. I have been curious to see how the AI compares.
Unsurprisingly, the AI often does a sterling job — in all areas, including research, writing, narrative journey, tone and voice. In some cases, I suspect the AI does a better job than I, but I always submit my own prose to my paymasters. To my mind, it would be unseemly, undignified (even emasculating) and somehow malfeasant to submit the AI's work as my own, even with accreditation. Besides, I enjoy writing, and handing the task over to AI would diminish the pure pleasure of creating something from nothing.
There's the rub, of course. Writing is a creative activity — one that we humans alone have invented and practised. The best writers among us have aspired to enter the sacred edifice of Art with a capital A. Of all the things our species has created, it seems that Art is the most mystical — the apogee of our search for expression and meaning.
It is here that the AI/Art debate is most fiery. Can AI ever join the club of Artists? Or is there reason to believe the sign on the clubhouse door says 'Only humans welcome here'?
My original interest in AI dates back decades, to when I was a student and an aspiring jazz sax player. I wanted to play like Charlie Parker (the ultimate stretch target), but I couldn't understand why he chose the notes he did. The notes I chose to play were, at best, dull and felt somewhat embarrassing in comparison. I decided to try to use AI to uncover his secrets (and thereby improve my playing).
I ended up publishing an academic paper on the subject, and I never got to play like Charlie Parker. Even if I had uncovered why those notes were chosen by him, there remained the unanswered and critical question of how he managed to invent his solos in real time — an entirely different question. Incidentally, Parker's solos counter the narrative that AI is 'too fast' to be truly creative, or that great art needs time. Clearly, not always.
My experience goes to the heart of the AI/Art question: can AI gain sufficient knowledge from ingesting uncountable examples of great art to synthesise them into something novel and moving and, well, artistic?
Consider the following example. You are driving in a car at night and a piece of music is played on the radio — let's say a violin concerto. It moves you to tears. You pull over to the side of the road, overcome, and listen in awe to the end of the piece. Later, the host tells you that the piece was entirely AI-generated.
Before we take this thought experiment further, let me counter objections that such a thing could never happen, that AI could never do that. This is simply not true. I have heard AI-composed music (and read AI prose) that is undoubtedly moving. Those who claim that AI art has 'no soul' are projecting something they wish to be true. Without a definition of 'soul' that all (or even most) people can agree on, it's a meaningless statement. If your definition of art includes elements such as novelty and surprise and the ability to move people, then there are already plenty of examples made by AI — and they improve and multiply daily.
Intention
Back to the question posed by the violin concerto that had you sitting in tears on the roadside: Was it Art that the AI produced? In terms of the effect on the listener (or viewer or reader in other thought experiments), one could certainly argue yes. But what about intent? Surely the intention of the artist has to be a component of the entire package. This is where it gets a little hazy.
For instance, one could argue that someone was at the start line 'prompting' the AI, and therefore that human is entitled to accreditation as the artist. But this fails an important acid test because, as someone who occasionally uses AI to generate images, I know that the prompter can never predict exactly what the AI will produce. At best, we give it a nudge and wait to see what comes out, perhaps adding a few more nudges before settling on what we consider to be the 'best' output. That's hardly akin to Vermeer sitting at the easel, paintbrush in hand. With AI, the human agency is reduced to little more than an optimistic switch operator.
Worse, there are AI systems that require no human prompting at all. Just an objective like 'Make 3,000 renderings of great art — you are free to choose your own style and influences.' Certainly, among that pile, there will be a rendering that someone is likely to experience as Art.
There is a trope that has arisen in the reams of debate about this subject: that AI is simply a new and powerful 'tool' for artists to use, akin to any other tool used by artists historically. I don't buy that. A paintbrush is a tool to manifest what the artist imagines onto the canvas. Ditto the typewriter or word processor. AI is not such a tool. It is something else, an entirely independent creator of its own output. And yet, it is not an artist — not by any interpretation. It does not have a visceral need to create as we humans do.
So, finally, do we, the beholders, really need to be able to tell the difference? Do we need to know or understand the provenance of what we see or hear? Not really. If it moves you and pleases you, be grateful. We need more of that.
Do humans still need to create art? Yes. Because it is in our nature. It is who we are. It is what has always marked us out as a species. And, as for this new species now spilling into our lives, well, okay. Nice to meet you. Too bad we can't discuss art over a bottle of wine at the local tavern and then go home, take off our clothes and fall into bed. DM
Steven Boykey Sidley is a professor of practice at JBS, University of Johannesburg, a partner at Bridge Capital and a columnist-at-large at Daily Maverick. His new book, 'It's Mine: How the Crypto Industry is Redefining Ownership', is published by Maverick451 here.

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The South African
2 days ago
- The South African
Is AI coming to eat Hollywood's lunch?
I believe it was motivational author William Arthur Ward who once said: 'If your mind can imagine it, or dream it, you can achieve it.' As far as digital filmmaking goes, with the recent release of Google AI's stunning new cinematic video generator, that quote is no longer a far-fetched fantasy. It's now a certain reality. And it could spell doom for Hollywood. In a recent video analysing AI's impact on Hollywood, writer and theater director, Russell Dobular of Due Dissidence said, 'I feel that we're at a moment with AI that is very similar to the moment we faced when the internet was first commercialised.' He reminded us how David Bowie, 'one of the greatest creative geniuses of his generation', saw what the internet was going to be before most people did. Back in December 1999, in an interview with BBC Newsnight , Bowie said: 'I don't think we've even seen the tip of the iceberg. I think the potential of what the internet is going to do to society is unimaginable. We're on the cusp of something exhilarating – and terrifying.' The interviewer (Jeremy Paxman) furtively suggested: 'It's just a tool though, isn't it? 'No, it's not. It's an alien life form', Bowie laughed. Then he said, 'The content is going to be so different to anything that we can envision at the moment, it will crush our ideas of what mediums are all about.' More than two decades ago, I remember reading an article in a cinema mag which predicted that, in the not-too-distant future, some (Japanese, Chinese or South Korean) kid (no sinophobia intended) is going make the next Star Wars, without leaving his mom's house. He's going to shoot greenscreen live-action and record dialogue in his garage or basement, and edit, post, grade, score and audio mix the film on his laptop – complete with CGI, VFX and animations. Well, that lucky kid's window to Wonderworld is now finally officially here. In 2002, producer-director Andrew Niccol released a film starring Al Pacino called Simone (aka S1m0ne ). It's the story of a fading director (Pacino) whose latest film is threatened with closure when his spoilt-brat star walks off the production. Instead of hiring another actress, he uses a new generation CG (computer graphics) programme to digitally create a substitute lead character, Simone (named after the CG programme, Simulation One). As Simone becomes more famous – because the audience thinks she's real – the filmmaker struggles to keep her non-existence a secret from the public. That was 2002. Back then, the concept was still sci-fi fantasy. Exactly 20 years later, it materialised. In 2022, ChatGPT wrote and directed the first AI short film in seven days. Produced by 28 Squared Studios in association with Moon Ventures, the six-minute short is called The Safe Zone . The story is of a world that's crumbling since AI seized control of the planet, where three siblings engage in an intense discussion for a spot in the Safe Zone – which is the only place safe from the machines. Only one of member of the family can be admitted into the Zone, those left behind will perish. Describing the process, producer Richard Juan says: 'We got OpenAI's ChatGPT to write us a full script and direct us in the production. It gave us a full shot list, suggested specific instructions for the director of photography (choice of camera lenses, movements and lighting), recommended wardrobe preferences, and even gave us specific prompts that enabled DALL-E 2 [text-to-image generator] to create a full storyboard. 'The future of filmmaking is changed forever.' In February this year, conservative commentator and documentary filmmaker Matt Walsh ( What is a Woman? Am I Racist? ) interviewed Zachary Levi ( Shazam ) about AI's impact on the film industry and how it affects the future of Hollywood. 'So AI in the film industry…is this where things are heading? Are we heading to a point where they're just going to type in a prompt, generate a movie and throw it out there for the masses? Are we going there – and how do you feel about that?' Walsh asked Levi. 'The short answer is, yes,' Levi answered. 'I've been banging this drum for a long time', he said. I believe that in very short order AI will be so good that it will be indiscernible from human content. You now have technology that allows anyone – Studios or Joe Schmo – to sit at home and work with an AI model to then creatively curate whatever you want; a movie, a TV show, a video game, a song – just by prompt.' 'So I think that we [Hollywood] are all in for some really Dire Straits,' Levi added. At the Google I/O event on 20 May this year, the company announced the release of Veo 3, a new AI video generation model that makes 8-second videos. Bundled into the package are several innovations that separate it from other video generation tools. In addition to photo-realistic video, it also produces audio, dialogue and fully realised soundscapes. It can also maintain consistent characters in different video clips and users can fine-tune camera angles, framing and movement in entirely new ways. Within hours of its release, AI artists and filmmakers were showing off shockingly realistic videos that had many social media users dumbfounded by the results. Since its release, AI filmmakers are already using Veo 3 to create shorts, it's only a matter of time until we see a full-length feature powered by the model. One of the most widely shared short films made with Veo 3 is Influenders , created by director Yonatan Dor, founder of AI visual studio, The Dor Brothers . In the movie, a series of influencers react to camera while an unexplained apocalyptic cataclysm occurs in the background. The video has hundreds of thousands of views across various platforms. Similar shorts featuring man-on-the-street videos have also gone viral. Veo 3 is available to use now with Google's paid AI plans. Users can access the tool in Gemini, Google's AI chatbot, and Flow, their AI filmmaking tool. Donald Trump's sanctions on Hollywood and the US film industry have spurred fear that Hollywood is about to become for the movie industry what Detroit has become for the motor industry. Producers and studios are panicking about tax breaks and productions being lured away to other states, etc. Dobular believes Hollywood is missing the crucial point. 'This is like talking about the shape of the iceberg from the deck of the Titanic right before you're about to hit it,' he said. 'They're completely not getting what is going to wipe out their entire industry. And I have been saying this since they beta tested the first AI module that could generate video from a prompt; this is the end of Hollywood, end of the entertainment industry as we know it.' 'With Google's Veo 3 we're pretty much there right now,' he added. Among the many filmmakers and artists invited to Google's I/O event to play with and demonstrate the new toys, was visionary auteur director, Darren Aronofsky ( Requiem for a Dream, The Whale ). Aronofsky's venture Primordial Soup has been collaborating with Google DeepMind's research team and three filmmakers to produce short films that embrace new technology and storytelling. The director of, among other things, Noah and Black Swan , doesn't see this AI swell as a threat to artists, creativity and auteurs, but as an augmenting benefit. He compared it to many other new advances and developments in cinema that were initially shunned – like sound and colour – and eventually CGI, VFX and digital cameras. Addressing reporters at a press conference after the I/O event, Aronofsky said, ' 'Filmmaking has always been driven by technology. After the Lumiere Brothers and Edison's ground-breaking invention, filmmakers unleashed the hidden storytelling power of cameras. Later technological breakthroughs – sound, colour, VFX – allowed us to tell stories in ways that couldn't be told before.' 'Today is no different. Now is the moment to explore these new tools and shape them for the future of storytelling,' he added. As Dobular points out, 'Aronofsky is right. But what he's not saying, is…with this new technology, you've just eliminated the need for most of the people who would work on a movie.' Pointing out how easily AI generates simple 2 and 3D animation, Dobular asked: 'What do you need an animation studio for? What would you need the people [animators] for? That's the end of animating as a career.' 'This is going to democratise filmmaking in the way that the internet has democratised media, journalism and content creation,' he added. Arguably, we are entering a new film production era where raw talent and innovative storytelling, rather than vast financial backing, could become the primary currency of cinematic success. The next Star Wars might not emerge from a sprawling studio lot but from a quiet room, fueled by a single vision, a powerful laptop, and a suite of groundbreaking AI tools. The magic of filmmaking is no longer confined to the elite; it's being handed to everyone with an idea and the digital keys to unlock it. Sure, like Dobular says; 'Most of the movies made this way are going to be f-ing terrible…but a few of them are going to be genius. And that is going to completely end the industry in its current form – because there is no barrier to entry anymore.' A bigger question or concern should be; if everyone is now a Spielberg, everyone is now a genius filmmaker, with just a few keystrokes…what's so special about that? Put differently, as Quentin Tarantino once said about (his disdain for) digital filmmaking; 'In a world where you can do anything, nothing means anything.' Let us know by leaving a comment below or send a WhatsApp to 060 011 021 1. Subscribe to The South African website's newsletters and follow us on WhatsApp, Facebook, X, and Bluesky for the latest news.


The South African
3 days ago
- The South African
Timbaland sparks debate as he signs an AI artist to his label
Grammy-award-winning American producer Timbaland has caused a stir with his decision to sign an AI artist to his record label. The artist is called TaTa, and this move has been met with vast opposition. The growing rise of AI will see most vocations and industries either succumb to this development or learn to use it somehow. Timbaland describes TaTa as 'a living, learning, autonomous music artist built with AI. He stressed that TaTa is more than just an avatar or animated character. He's even pioneering a genre around his new artist, something he calls A-pop, along with a new company to manage his artificially created exploits. He probably will not refrain from collaborating with human beings. He has quite a roster of talents that he has helped shape. People like Missy Elliot, Aaliyah, Justin Timberlake, and Keri Hilson. He unearthed a lot of those talents himself. The idea with the AI artist TaTa will be to blend human creativity with digital advancements. Timbaland has aligned himself with an AI music company called Suno, an entity that has endured quite a bit of turmoil as a result of copyright infringement and concerns. The quirky producer who helped pioneer R&B and hip hop from Virginia remains focused on this endeavour, bearing fruit. South Africans also owe him a lot as his famous stem, which he allowed to be used for free, is what built our nation's second anthem, Sister Bethina. The industry, however, is not enjoying this idea. Famed American producer and long-time collaborator of Jay-Z, Young Guru, has perhaps been the loudest voice against this. He submitted that AI compromises the authenticity and human-generated passion that good music relies on. 'Human expression can never be reduced to this,' Young Guru said in a social media post. Rapper Joyner Lucas also voiced his concerns, along with rapper Uncle Murda, and even British DJ Shy FX views this approach as flawed. The enterprising maestro is still determined to make this work. 'I'm not just producing tracks anymore. I'm producing systems, stories, and stars from scratch,' he explained in an interview. He is of the firm belief that AI will change the way music is made for the better. Streamlining the process and making things easier and quicker for producers and musicians. The music industry might be on the precipice of dramatic change. One need only observe the impact of social media has on the way music is released and engaged with. Timbaland is gearing up to relase TaTa's debut single in the months to come. Let us know by leaving a comment below, or send a WhatsApp to 060 011 021 11. Subscribe to The South African website's newsletters and follow us on WhatsApp, Facebook, X and Bluesky for the latest news.
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The Citizen
6 days ago
- The Citizen
Drugs, debt…and a cult? Justin Bieber's Instagram spiral raises red flags [WATCH]
From 'Baby' to bad boy: Singer Justin Bieber baffled fans over the weekend with a string of bizarre selfies and cryptic messages to his Beliebers. Megastar Justin Bieber took to Instagram with a bizarre post and some selfies to share his thoughts. Pictures: Instagram/ justinbieber Canadian pop star Justin Bieber has again sparked concern among his 'Belieber' fandom and industry insiders after posting a series of cryptic Instagram selfies over the weekend. The images coincide with a fresh wave of speculation surrounding his personal life, including claims of financial distress, possible drug use, and deepening involvement in a religious group friends have labelled 'cult-like'. On Saturday, the 31-year-old singer shared a series of bathroom mirror selfies without context. Justin Bieber: Ketamine question in Instagram Story alarms fans A follow-up Instagram story mentioned ketamine and asked whether the substance 'controls people's emotions', raising eyebrows across social media. ' [You] could point at my flaws. Or [you] could recognise[ your]own lil b*tch ,' he captioned the bathroom-carousel. 'This feels like a cry for help,' one fan commented, echoing the sentiment of thousands more who flooded his feed with concern. Justin Bieber up close and personal The situation intensified when the Baby hitmaker shared a series of close-up images on his Instagram stories. One particular slide, a screenshot of an AI chat conversation, caught the attention. The slide posed the question: 'Has ketamine been used to control people's emotions?'. According to The Sun, the AI responded, 'There is clear evidence that ketamine has been misused in certain law enforcement scenarios, particularly in ways that amount to chemical restraint or social control…' Another post that Justin uploaded to his Instagram page on Saturday included a black-and-white selfie, as well as a screenshot, in which he appeared to be FaceTiming his wife, Hailey Bieber. READ: Matthew Perry's fatal dose: Ketamine crisis in the spotlight Wife Hailey Bieber 'concerned' for Justin The latest buzz about Justin's bizarre social media update comes after the singer displayed 'strange' behaviour at Hailey's skincare event in February. A source exclusively told Page Six that Bieber 'isn't sure how to manage things at this point' as he left Hailey and fans frantic with worry. 'Justin is going through a hard time and Hailey is doing her best to be there for him, but there's only so much she can do,' the source added. READ ALSO: What is pink cocaine? Party drug named in Diddy lawsuit found in Liam Payne's body Fame, fortune and financial troubles? Bieber earned an estimated $500 million to $1 billion at the height of his career, but mismanagement and excessive spending reportedly left him in such dire financial straits that he was forced to sell his music catalogue for $200 million in 2023. In May, it was reported that Bieber was in millions of dollars worth of debt to Scooter Braun, his former manager, despite parting ways with the music mogul almost two years ago. According to Page Six, an independent six-month audit conducted by accounting firm PricewaterhouseCoopers (PWC), the singer owes Braun more than $8,806,000. Friends have reportedly raised red flags over his continued big spending on private jets, luxury real estate, and extravagant gifts, despite his visible absence from the public performance circuit. 'He hasn't worked in a really long time, and it's starting to show,' an insider told the publication. READ ALSO: Justin Bieber is a troublemaker WATCH: Justin Bieber's money mess and meltdown Drug use concerns reignite In the midst of the financial chatter, a darker narrative has also emerged — that Bieber may be struggling again with substance use. The singer has publicly detailed his past drug addiction, notably in the 2021 docuseries Seasons, where he described feeling like he was 'dying' during his lowest points. Recent selfies showed paraphernalia like a large bong and marijuana-themed accessories. And while weed is legal in California, fans noted Bieber's vague ketamine references and erratic captions as potentially more troubling. 'There's been talk of him using again — mostly weed and pills, maybe lean,' a source told Page Six. 'It's not like before, but people are definitely worried.' His team has denied any current hard drug use, telling TMZ that Bieber is 'focused on health, faith, and family,' but concerns persist – especially given the substance themes woven into his latest posts. Cult accusations: Church under fire A third and increasingly controversial element to Bieber's current story is his close affiliation with Churchome, a megachurch led by Pastor Judah Smith. 'They treat him like he's a prophet,' one former associate told Rolling Stone. 'He's surrounded by yes-men and scripture—and not the healthy kind.' TMZ's new documentary, TMZ Investigates: What Happened to Justin Bieber, now available on Hulu, looks into Bieber's involvement in the organisation. One of Justin Bieber's longtime friends believes the singer is in a cult as his inner circle continues to shrink, according to Page Six. Ryan Good, the co-founder and creative director of Bieber's fashion brand, Drew House, has not spoken to the pop star in more than a year over concerns about his pastor, Judah Smith, sources told TMZ. The pair reportedly stopped talking after Good, 41, left the Grammy winner's place of worship, Churchome, in Beverly Hills. Smith has publicly denied the claims, but concerns continue to mount amid Bieber's increasingly erratic behaviour.