Sky TV-TV3 deal: Why Sky TV bought Three – and what's next

NZ Herald

22-07-2025

TVNZ, which had no comment on today's developments, is preparing an upgrade that will give its streaming platform wider capabilities, including paid content.
In more traditional or 'linear' TV terms, pundits see Three's greater audience reach than Sky's free-to-air channel, Sky Open, as a key element in securing the next round of rugby rights, expected to be finalised in the coming weeks.
An insider said that despite proliferating digital options, many viewers remain fixated on the first three buttons on their remote.
'The rugby discussions continue to be really constructive,' Moloney said.
'I don't think that this changes the nature of those discussions, but we're really excited about the diversity of reach that we'll get through Three and ThreeNow.'
'No layoffs at this stage', Stuff not stuffed
The transaction will close on August 1, but Moloney told the Herald the merger of the two broadcasters' operations would take 12 to 18 months.
'Detailed planning starts from now,' she said.
Over the next few months, Moloney said viewers will see 'no change to Sky Open or Three channels and content'.
Sky is committed to Three being part of Freeview, she said.
The Stuff-produced 6pm news bulletin, ThreeNews, will remain. There were no plans to extend news to Sky Open (formerly Prime), which has had no local bulletin since its 5.30pm news, produced by Three, was dropped last year at the same time Warner Bros Discovery outsourced its news to Stuff.
'There is no discussion about any layoffs or anything at this stage,' Warner Bros Discovery Australia-New Zealand managing director Michael Brooks said.
New digs, old digs
In a few days' time, some 130 Discovery NZ staff will still move from Three's long-time home at Flower St, Eden Terrace to a building in Freeman's Bay, where Warner Bros International Television Production New Zealand also has an office.
But Brooks now frames the shift as transitional. The plan is for them to move in with Sky, which maintains a corporate office in the CBD and its main operations in light-industrial Mt Wellington, 'in a few months' time, once details are worked out'.
There aren't any immediate plans to merge any Sky or Three online services. There will be no change to the location of any Warner Bros Discovery content, Brooks said.
Dividend hook remains in place
A key lure for investors in recent times – Sky's 2023 promise to double its dividend to 30c per share by 2026 – remains firmly in place, Moloney said.
Sky says the transaction will add to free cashflow immediately and add 'at least $10m' to operating earnings by 2028.
How did the deal get watchdog's green light?
The deal got a regulatory green light, or at least an assurance of no investigation, after it was confidentially shared with the market regulator before the announcement.
'The Commerce Commission was made aware of this merger from the parties involved and doesn't currently intend to consider it further,' Commerce Commission general manager, competition Vanessa Horne told the Herald.
Sky TV chief executive Sophie Moloney (right) and Warner Bros Discovery Australia and New Zealand managing director Michael Brooks. Photo / Cameron Pitney
How did the deal get the okay from the same regulator that raked the proposed Sky-Vodafone NZ and NZME-Stuff mergers over the coals, ultimately incinerating both?
The Herald understands that Warner Bros Discovery (WBD) told the regulator that it would fold its tent in New Zealand if the Sky deal was not approved – lessening competition.
But Brooks said that was 'not at all' the case. Sky and WBD had begun talks late last year then 'leaned into' the process after they realised it was mutually advantageous.
The Commerce Commission had no comment specific to the Sky-WBD deal. The spokeswoman said every merger was assessed on the basis of whether there would be substantial lessening of competition.
Brooks said the deal was not tied to Warner Bros and Discovery's decision to unwind their 3-year-old mega-merger. Sky-WBD New Zealand talks had pre-dated the announcement of that conscious uncoupling by months.
What's different from 2022?
Sky circled Three in 2022, when it was part of MediaWorks, only to end talks after large shareholders raised concerns over its financial sense.
What's different today?
'It's a totally different context,' Moloney said.
'These [Three and ThreeNow] are complementary assets. There's no stretch in terms of out-of-home [outdoor advertising] or radio'.
The state of Warner Bros Discovery's New Zealand finances was laid bare last July – a massive $138 million loss in 2023, including a $79.5m impairment.
Its 2024 financials are due to be released in the coming weeks.
The New Zealand media landscape has been extremely dynamic in recent months, highlighted by the board changes at NZME and Trade Me buying 50% of Stuff Digital.
Across the Tasman, global streaming giant DAZN is buying Foxtel in an A$3.4 billion ($3.7b)) deal.
Paul Goldsmith, Minister for Arts, Culture and Heritage, said he saw the deal as encouraging and an investment in New Zealand media.
'Not the fact that it's one dollar, but the fact we're having an investment in TV Three, and we have a good, sound Sky. I think it's quite exciting. It will make Three stronger and more sustainable.'
The deal in a nutshell
In a statement to the NZX, Sky said the deal to buy 100% of shares in Discovery NZ for $1 was expected to be:
Debt-free with 'a clean balance sheet largely clear of long-term obligations, including property leases'
Deliver Sky revenue $95m extra annual revenue, with about 25% from digital sources
Add to Sky's existing audience a growing digital audience via ThreeNow, a BVOD (broadcaster video on demand) platform that recently recorded its 12th straight quarter of viewership growth
Grow Sky's combined total linear television advertising revenue share to about 35% and total digital television advertising revenue share to about 24%
Deliver material cost synergies primarily across Sky's content and broadcasting infrastructure
Deliver a pathway to achieve incremental, underlying free cash flow from FY26 and sustainable ebitda (interest before tax, depreciation and amortisation) growth of at least $10m from FY28.
Chris Keall is an Auckland-based member of the Herald's business team. He joined the Herald in 2018 and is the technology editor and a senior business writer.