Outdoor running gear (that's stylish enough to wear for coffee after your jog)
Disruptor brands like Alo Yoga and Vuori also tap into this, exuding a California-inspired run-to-brunch aesthetic and gaining on powerhouse competitors like Lululemon and Nike in the process. Little wonder the latter made a bid for continued relevance within the womenswear market by announcing a collaboration with Skims, Kim Kardashian's £3 billion shapewear behemoth. Tracksmith is another big name in the space, exuding a covetable brand of New England athleticism that's immediately recognisable from its elegant leaping hare logo. That hare adorns everything from temperature-regulating leggings to mesh T-shirts and tank tops, and the overriding palette is chalky tones of ivory and oatmeal, with a few pastel touches.
There's a whole swathe of such neutral pieces out there this spring, as well as a generous helping of mocha mousse-flavoured minimalism. 'Effortless tones, inspired by nature, are a signature at Vuori and a great transition option,' says the brand's senior vice president of women's design, Sarah Carlson. 'Sedona Brown', a rosy taupe shade, is one of their bestsellers, particularly in the brand's popular shorts and leggings. A bomber-style jacket in a similarly chic shade of taupe has sold out at M&S, as has an ivory incarnation, but a deeper taupe version is still available (for now).
For light beige pieces, look to H&M, where a running jacket and water-repellent sport cap provide an ideal defence against the spring showers that runners will inevitably face this season. Meanwhile, Scandi brand Sisterly Tribe is bringing a touch of Pilates-chic to running, with separates in shades of clay, cappuccino and off-white that feel too pretty not to keep on post-workout. Back on the high street, Uniqlo's entire Sport Utility range is another great source of muted running gear, which can be relied upon for moisture-wicking, quick-drying and UV-blocking fabrics as well as stylish cuts and hues.
Decked out in your spring best, the sun-dappled streets, parks and fields will seem all the more appealing. And if you end up deciding against the run in the end, no matter – at least you'll have a stylish outfit for the weekend coffee run. Nobody has to know you're sticking firmly to the 'leisure' end of the athleisure movement.
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Joan Juliet Buck, a former contributing editor to Vanity Fair and editor of French Vogue, who wrote of her Condé Nast experiences in her memoir The Price of Illusion, recalls how a Vanity Fair Princess Diana cover story in 1989 arose: 'I said, 'I have this tax bill to pay', and Tina [Brown] said, 'I'll pay you enough to cover it if you write about Diana.'' Buck adds: 'Tina invented the buzz and the mix. The mix created the buzz. I wrote about the Paris Air Show for Vanity Fair, but she said, 'Martin [Amis] handed in his piece about Wimbledon before you handed in your piece about the Paris Air Show and I'm not running them both in the same issue – so you lose!'' Buck believes Vanity Fair has become the victim of changing tastes in reading habits: ' Vanity Fair used to gather together urgency and glamour into a single monthly object that created the thrill of the moment, and none of that exists anymore,' she says. 'With the end of magazines has come the end of moment itself.' Compounding Vanity Fair 's current problems are that Graydon Carter's Air Mail website, launched in 2019, is evoking the spirit of his Vanity Fair – a recent story featured allegations of sexual misconduct by the Oscar-winning actor Jared Leto which he denies. Carter has also poached a raft of former Vanity Fair staffers. 'Last year at Cannes [Film Festival] Graydon threw a party for the 100 th anniversary of Warner Bros and they upstaged Vanity Fair,' says Friedman. 'This year Vanity Fair didn't throw a party at Cannes.' Carter, who was indiscreet about Wintour in his recent memoir When the Going Was Good, nevertheless has declared Guiducci the 'perfect editor for Vanity Fair '. Brown called him a 'fabulous, fresh appointment with bags of fun and fresh ideas'. And Dana Brown, a former Vanity Fair deputy editor, also agrees with Wintour's choice. 'Mark's first job out of college was a Vanity Fair assistant so he has VF in his genes,' he says. 'He's socially connected in the art and fashion worlds and being a very public face is a really important part of it - that's something the previous regime didn't understand.' Patrick McMullan says: 'Everybody I know loves Mark so let's hope he brings the buzz back to Vanity Fair.' In today's world, that might prove too tall an order. Asked on the Condé Nast website in 2023 about his plans for Vogue World, Guiducci answered, 'Sooner or later, someone will do a fashion show in space.' The cosmos can wait. For now restoring Vanity Fair to its former glory seems like the magazine equivalent of the moon shot.
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