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Forbes
8 minutes ago
- Forbes
Why Texture-Forward Skincare Products Are Taking Over The Beauty World
Maelys Get-Taut Body Firming & Hydrating Mousse-to-Oil Studio Say Creative Inc. Slathering on body lotion daily is important for good skin health, but if we're being honest, it can feel like a chore at times. That's about to change with a new body product that makes taking care of your skin fun. Enter Maelys Get-Taut Body Firming & Hydrating Mousse-to-Oil, a unique body lotion in a foamy mousse format that feels like playing with dessert but has all the nourishing benefits of a traditional formula—and more. 'We wanted to look at texture exploration with this product,' says Jessie Reder, SVP of Product Development at Maelys. 'We know that when it comes to body, people are demanding more and more these days. It's very fast growing and needs results, which Maelys has always promised, but also leaning into innovative texture and making body care a complete experience, with the fragrance and the application.' Unique textures are taking skincare to the next level. Think of them as sensorial gifts. That's why the category has started taking off, sparked by products like Vacation Classic Whip SPF 30 Sunscreen Mousse, Rhode Glazing Milk, Milk Makeup Cooling Water Jelly Tint and Valmont Icy Falls (a makeup removing jelly), to name a few. Maelys Get-Taut Body Firming & Hydrating Mousse-to-Oil Studio Say Creative Inc. 'The Maelys Get-Taut Body Firming & Hydrating Mousse-to-Oil is a beautiful foam that goes into a dry, lightweight sheen,' Reder says. 'I don't see that in the market. There's not really this results-driven mousse that's clinically-proven to reduce the look of wrinkles and hydrate the skin, and completely innovative. The idea was how do we create a texture that's very transformative, that also delivers transformative results? Having a transformative texture always feels more interesting, like gels that break into water, mousse that breaks into an oil, or powders that turn into liquids—something that makes an experience. We wanted to bring innovation into the market.' Part of the inspiration behind the Maelys Get-Taut Body Firming & Hydrating Mousse-to-Oil is the growing popularity of body oils. The brand wanted to elevate the trend with an innovative texture that delivers plenty of perks. Another benefit of the texture is it's great for on-the-go—unlike heavier body lotions and creams, you don't have to wait for it to dry down. It's clinically-proven to reduce the appearance of wrinkles and visibly hydrate. It also contains a superfood, sacha inchi seed extract, to tackle sagging skin, leaving the complexion looking younger overall. 'We wanted to lean into firming as well,' Reder says. 'I like to do a mix of tech-forward and botanical ingredients. It's fun to work with the latest and greatest and the best thing available, but also have something that feels more emotion evoking, like a nice botanical ingredient. We put in squalane, coconut oil and shea butter oil, and blended them in a way that locks in hydration. Glaucine is a synthetic molecule and it smooths the appearance of loose skin. That's what's helping the shaping, firming and contouring. There's also sacha inchi seed extract, which is a modern version of a botanical. It's a vegan peptide and supports smoothing the look of wrinkles all over.' Maelys Get-Taut Body Firming & Hydrating Mousse-to-Oil Studio Say Creative Inc. Doubly challenging, formulating a texture-forward and firming product are both tricky, which is why creating the Maelys Get-Taut Body Firming & Hydrating Mousse-to-Oil was the longest process for a product for the brand, taking over two years. 'Regular lotions are like taking a cake mix—you just put in the water, flour and egg and everything blends, and you're good,' Reder says. 'But if you want to amplify or exaggerate any aspect of a regular lotion, nothing comes for free and it's not that simple. If you want that structure of the foam, you need a lot of polymers, certain film formers and structure so it stays condensed and is beautiful the whole time you're applying it. To make this something that's very hydrating but very flexible, we nailed that. We saw it in our clinical results with that improved hydration, and we saw it with consumers. Everybody loved that light texture of the mousse.' Another important sensorial element of the Maelys Get-Taut Body Firming & Hydrating Mousse-to-Oil is the fragrance. Reder discovered the scent around 2008 and was saving it in her library for just the right hero product. 'Almost across the board, this is everyone's favorite fragrance,' she says. 'It's tropical meets gourmand. There's a reason why fragrance is doing so well right now. When you start tapping into senses with beauty products, like fragrance and texture, it changes the experience.' Taking beauty products to the next level is necessary to grab consumers' attention, which explains why unique textures like whipped creams, milks and jellies are turning heads. 'The beauty market is very saturated—there are tons of brands and products out there—and it's hard to get consumers excited, but that's where they want to be. It's not just the results that they're getting, but the experience they have with the product. Something you want to be addicted to; you want to reach for it over and over and have an experience every time you're using it. Texture makes the application process really nice.'
Yahoo
12 minutes ago
- Yahoo
'Good Morning America' Host, 56, Wows in Itty-Bitty Bikini for Special Occasion Photos
'Good Morning America' Host, 56, Wows in Itty-Bitty Bikini for Special Occasion Photos originally appeared on Parade. is showing her followers just how well she can rock a swimsuit. In a new photo montage posted to Instagram on Wednesday, July 2, the Good Morning America host showed off her bikini 'bod while sharing some sweet memories in honor of her husband, Richard "Rick" McVey's birthday. 🎬SIGN UP for Parade's Daily newsletter to get the latest pop culture news & celebrity interviews delivered right to your inbox🎬 While sending a sweet birthday message to her "darling hubby" on Wednesday, the TV personality uploaded a number of family photos, including some snaps that showed her and McVey soaking up some sun while dressed in beachwear. In one of the pics, Spencer, 56, could be seen sporting an itty-bitty bikini, which featured blue and yellow fabric with a vibrant lemon pattern. Not only did the beachy look show off her super-toned tummy, but she also flaunted her long legs while posing in the swimsuit. McVey, who turned 66 on Wednesday, was also scantily-clad in a pair of swim trunks, flashing his abs for the oceanside photo. "you guys look great 🙌🙌🔥🔥," one fan wrote under Spencer's Instagram pics. "What great pics of you guys," another commenter chimed in, adding, "love your happy vibes!🩷🩷🩷." "Lots of fun in the sun 🌞," someone else wrote under the post, which also featured several other photos of the couple enjoying tropical vacations, posing for goofy selfies and spending quality time with family. "Happy Birthday to my darling hubby!!! . You are so kind and fun and generous to all---today we celebrate YOU," Spencer captioned her post. "I love this so much!" one of her followers gushed, while another commended her for sharing the "Great Pictures 🔥."'Good Morning America' Host, 56, Wows in Itty-Bitty Bikini for Special Occasion Photos first appeared on Parade on Jul 2, 2025 This story was originally reported by Parade on Jul 2, 2025, where it first appeared. Solve the daily Crossword
Yahoo
an hour ago
- Yahoo
'Good Morning America' Host, 56, Puts on Busty Display in '70s-Themed Outfit
'Good Morning America' Host, 56, Puts on Busty Display in '70s-Themed Outfit originally appeared on Parade. looks good in '70s fashion! The Good Morning America host recently transported back to 1970 for a friend's themed birthday event, where Spencer, 56, definitely wore the retro look well. 🎬SIGN UP for Parade's Daily newsletter to get the latest pop culture news & celebrity interviews delivered right to your inbox🎬 In new photos uploaded to Instagram on Sunday, July 27, the TV personality could be seen sporting a form-fitting black polka dot outfit, made up of high-waisted flare pants and a matching bustier crop top. Her top featured a flattering sweetheart neckline, making for a busty display, while Spencer also showed off her super-toned tummy as she bared her midriff in the vintage-inspired 'fit. In her caption, Spencer revealed that the photos were taken at a 50th birthday celebration for her friend Jenna Gerla. "Jenna turns 50 and transports us to Palm Springs circa 1970 to celebrate," Spencer wrote under the carousel of photos, adding, "We love a theme!!!!" In the comments on Instagram, GMA fans couldn't believe how stunning Spencer looked in her party outfit, with one user calling her "Simply gorgeous" in the pics. "Hot Damn ✨," another user gushed under the post, while someone else told Spencer she was "looking good" in the new photos. "You look fabulous!" read another comment on the post.'Good Morning America' Host, 56, Puts on Busty Display in '70s-Themed Outfit first appeared on Parade on Jul 28, 2025 This story was originally reported by Parade on Jul 28, 2025, where it first appeared. Solve the daily Crossword
