Museum of the Future House at SXSW Attracts 25,000+ Visitors - TECHx Media Museum of the Future House at SXSW Attracts 25,000+ Visitors
Museum of the Future House at SXSW Attracts 25,000+ Visitors
The Museum of the Future House at South by Southwest (SXSW) in Austin, Texas, captivated global audiences, attracting over 25,000 visitors in just five days. The activation became one of the festival's most visited and widely covered experiences, reinforcing Dubai's role as a hub for innovation, technology, and creative industries.
With lines stretching around the block, the house featured 20 interactive discussions, including an AI-driven experience exploring the relationship between humanity, nature, and emerging technologies. A key highlight was Earth Dreams , a groundbreaking digital artwork by acclaimed artist Refik Anadol, known for transforming real environmental data into dynamic visual narratives.
Over 40 distinguished speakers and experts from the UAE and beyond participated in thought-provoking discussions on space exploration, AI, future food systems, literature, filmmaking, and strategic foresight. Notably, the house hosted a conversation on lunar living, featuring Emirati astronaut Hazzaa AlMansoori and Canadian astronaut Shawna Pandya, discussing the future of life beyond Earth.
Another standout session, Food from the Dunes , explored sustainable food solutions from desert landscapes, featuring Emirati chef Maitha Tariq Warshaw alongside a panel of culinary experts. Meanwhile, the Future of Storytelling series delved into the evolution of Arab cinema, with discussions led by Butheina Kazim, founder of Cinema Akil, alongside Mohammed Saeed Harib, creator of the Emirati animated series Freej , and UAE Film Director & Scriptwriter Maitha Alawadi.
As the official sponsor of the festival's 2050 track, Dubai Future Foundation hosted several forward-looking sessions within the Museum of the Future House and across SXSW venues. The house also welcomed over 130 journalists, media professionals, and content creators, generating 115+ media features in leading US publications.
Beyond discussions, visitors enjoyed immersive cultural experiences, including handcrafted chocolates from Dubai's renowned FIX Dessert Chocolatier and traditional Karak tea from Project Chaiwala.
By seamlessly blending technology, creativity, and cultural storytelling, the Museum of the Future House at SXSW solidified Dubai's position as a global leader in shaping the future.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Campaign ME
2 hours ago
- Campaign ME
Abu Dhabi's CMA, FilmGate partner to boost production sector, upskill local talent
Abu Dhabi's Creative Media Authority (CMA) has partnered with FilmGate, one of the UAE's leading independent, Emirati-owned and operated production houses, to establish a suite of benefits for the wider production industry in Abu Dhabi. FilmGate will produce a minimum of 15 productions in Abu Dhabi over the next five years, which will employ 50 per cent of production talent from within the CMA's ecosystem. The partnership will also provide extensive learning and development benefits for the ecosystem including annual workshops hosted by FilmGate for the industry on specialist production topics, as well as four- to six-month paid internships every year for young Emirati talent – with a view to providing permanent employment opportunities to grow and nurture talent from within the UAE. Mohamed Dobay, Acting Director-General of Creative Media Authority, said, 'Establishing partnerships with local and regional production leaders is a key element of our industry development strategy to make Abu Dhabi a global content hub. Alongside attracting the major Hollywood and Bollywood productions, it is critical that we support and increase the Arab content produced in Abu Dhabi to ensure we are building an ecosystem where Emirati and wider Arab narratives can thrive.' Dobay added, 'The partnerships we are curating are designed to deliver unrivalled opportunities throughout the ecosystem, from employment for our 1000 plus registered freelancers to intern opportunities for our young creatives; these partnerships support on all levels.' Founded by leading Emirati filmmaker Mansoor Al Yahbouni Al Dhaheri, FilmGate will also benefit from the recent update on the rebate offered by Abu Dhabi Film Commission where qualifying productions now can apply for cashback on production and post-production spend starting at 35 per cent up to 50 per cent based on meeting a clear set of criteria. Mansoor Al Yahbouni Al Dhaheri, Chief Executive Officer and Founder of FilmGate, added, 'It is a significant year for Abu Dhabi with the new rebate for production starting January 1 and a partnership of this nature with CMA will allow us to maximise all that Abu Dhabi offers in terms of filming locations, creative infrastructure, talent and financial support to produce more content than ever before.' As a producer, director, writer, and, most notably, philanthropist Al Dhaheri has created content which has been screened at festivals across the world including at Abu Dhabi Film Festival, the Dubai International Film Festival and Gulf Film Festival. Some of his award-winning and nominated projects include Al Biet Metwahid (Unified Home) (2013), ( (2012), Little Sparta (2016) and Swim 62 (2023). Other more recent work includes the documentary Abu Dhabi success story (2024), TV series Dreams Drawn by Dust (2022), House of Life (2022), Scattered Barriers (2021), three seasons of The Platform and feature film The Misfits (2021). As the CEO of FilmGate, Al Dhaheri leads a team of directors, scriptwriters, cameramen, video editors, animators, audio auditors and producers to create engaging and inspiring content from Abu Dhabi. The FilmGate partnership is one of several partnerships CMA is establishing in order to provide further stimulus across the creative industries of Abu Dhabi, of which the production industry is key.
Khaleej Times
a day ago
- Khaleej Times
Tom Hiddleston, Zawe Ashton expecting second child
Broadway star Zawe Ashton and Avengers actor Tom Hiddleston have announced that they are expecting their second child together. According to People magazine, the couple shared the news through a pregnancy announcement in a recent interview. Ashton proudly showed off her baby bump at the UK premiere of Hiddleston's 'The Life of Chuck' during SXSW London on June 7. Ashton wore an elegant Emilia Wickstead sky-blue silk crepe gown to showcase her baby bump on the red carpet. This adorable moment marked a special milestone in their relationship, which began when they met while co-starring in the 2019 play 'Betrayal.' The couple welcomed their first child in October 2022 and now looks forward to expanding their family further. Ashton's pregnancy journey has been documented through various events, including her baby bump debut at a movie screening in June 2022. Although Hiddleston rarely speaks about their relationship, he expressed happiness about their partnership in a March 2022 interview. The couple got engaged in 2022. Speaking about 'The Life of Chuck', it is a film that has garnered attention for its unique storytelling and exploration of complex themes. The movie likely explores themes of life, mortality, and human connection, given the title's introspective nature. The narrative might follow the life journey of its protagonist, Chuck, delving into his experiences, relationships, and personal growth. The film features Tom Hiddleston, among other actors, bringing the story to life with their performances.
Sharjah 24
2 days ago
- Sharjah 24
Dr Adnan Salloum highlights theatre in Eid celebrations
Workshops and performances feature comedy and puppetry He told Sharjah 24 that the event includes a comedy workshop led by Emirati artist Mir'i Al Halyan, along with comedy performances, puppet-making workshops, and will conclude with a theatrical presentation titled "Planet of Puppets." Strengthening community through arts Salloum added that the purpose of these activities is to enhance the foundation's engagement with Emirati families and to highlight the importance of the Al Zahia Arts Centre as a cultural gathering space. He emphasised that theatre adds joy to Eid while also promoting values through the transformative power of art.
