OPPO aims to enhance AI strategy to deliver next-level mobile experiences
OPPO recently announced its enhanced artificial intelligence (AI) strategy, positioning itself as a leader in AI experiences by delivering comprehensive, secure, and continuously evolving AI solutions at OPPO AI Tech Summit during MWC2025.
'When it comes to AI, the user experience is ultimately all that matters', said Billy Zhang, President of Overseas Marketing, Sales and Services at OPPO. 'Smartphones are not just a vehicle for AI – they are the engines that power the best possible AI experiences. As a global leader in smartphones with a strong presence in the UAE, OPPO is driving in-house innovation and open collaboration with industry partners to bring our users these unparalleled AI experiences that reflect the multicultural and technologically advanced nature of the region'.
Collaboration with Google to deliver new advances in system-level and secure AI
As applications of AI continue to evolve, OPPO is advancing its AI experience from functional-level to system-level AI. This in turn is placing new demands on the extent of AI integration and security required on devices. OPPO is further integrating Google AI experiences across its smartphones, and Google Gemini can soon take action across native OPPO apps, such as Notes, Calendar, and Clock. These new capabilities will work alongside existing support for Gemini 1.5 Pro and Gemini 1.5 Flash on OPPO AI Phones to unlock unprecedented levels of performance and responsiveness. The two companies are working closely to bring the latest Gemini 2.0 to OPPO Phones soon, aligning with the UAE's vision for technological advancement as outlined in the UAE Strategy for Artificial Intelligence.
To protect user security and privacy when accessing these deeply embedded AI features, OPPO is also implementing Private Computing Cloud (PCC) built with Confidential Computing from Google Cloud. Starting from AI Recording Summary, AI features including AI Search, AI Studio, AI Call Summary will be integrated with OPPO Private Computing Cloud this year. This security framework is particularly relevant for UAE consumers who increasingly prioritise data protection and privacy in their digital interactions.
'We are excited to collaborate with OPPO to shape the future of mobile AI by bringing together Google technologies with OPPO's exceptional hardware and software', said Matt Waldbusser, Managing Director for Global Solution and Consumer AI, Google Cloud. 'Through our extensive partnership spanning apps, AI models and cloud solutions, we are unlocking immense potential to redefine the mobile AI experience'.
Extensive AI R&D delivers non-stop innovation in AI features
Under its latest AI development strategy, OPPO is focusing on the three core areas of AI Productivity, AI Creativity, and AI Imaging to deliver meaningful features that will make AI an essential part of users' everyday lives in the UAE's fast-paced environment
Underlying these three pillars is a comprehensive AI R&D strategy that covers the entire AI ecosystem – from chips and devices to the cloud. OPPO is working closely with MediaTek to optimize chips for high-efficiency, real-time AI processing that enables powerful performance without compromising energy efficiency.
Will Chen, Deputy General Manager of the Wireless Business Group at MediaTek said, 'The partnership between MediaTek and OPPO is set to unlock new opportunities in AI. From AI-enhanced photography to next-generation gaming experiences, from intelligent security solutions to seamless device connectivity, the possibilities are limitless'.
On the device side, AI technologies like LoRA (Low-Rank Adaptation), Parallel Decoding Solution, and MoE (Mixture of Experts) are significantly boosting the performance of AI capabilities on OPPO devices. On the cloud, OPPO has built a comprehensive data security protection system that works across devices and the cloud.
Reaching more users with more features faster than ever
As AI technology continue to develop, OPPO is evolving its own approach to redefine how AI enhances everyday experiences. After surpassing its goal of reaching 50 million users last year, OPPO now aims to double that with dedicated support for Middle Eastern markets, expecting nearly 100 million users by the end of 2025.
To meet users' growing demand, OPPO will deliver an average of one new AI update per month. New AI innovations like AI Search and integration of OPPO applications with Google Gemini are coming to the OPPO Find N5 soon.
AI Call Translator, which interprets calls in multiple languages in real-time, and AI VoiceScribe, offering multi-use voice summarization across voice calls, online learning, and meetings, are coming to OPPO devices via a future update, presenting a particularly valuable tool for UAE's diverse, multilingual business community.
Besides OPPO AI Tech Summit, OPPO AI features and AI phones, including the Find N5, Reno13 series, Find X8 series are widely showcased by leading partners such as Google, MediaTek, and Qualcomm at MWC2025.
Local support and service commitment
OPPO continues to strengthen its presence in the UAE with dedicated customer service centres in key locations across the country, ensuring local consumers receive prompt support for their AI-powered devices.
From deep technical research to continuous enhancements in user experience and through collaboration with the strongest partners both globally and within the UAE, OPPO is dedicated to leading innovations in AI experience that align with the UAE's vision of becoming a global hub for artificial intelligence innovation.
Image Credit: OPPO
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