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'Poison PR', an Investigative Collaboration Between The Wire and International Outlets Wins One World Media Award

'Poison PR', an Investigative Collaboration Between The Wire and International Outlets Wins One World Media Award

The Wire03-07-2025
The project examined how a US-government funded PR firm profiled activists and scientists opposing pesticides across the world, including India.
Illustation: Pariplab Chakraborty
The Award
As part of this investigation, The Wire published the story titled 'How a US-Based PR Firm Is Profiling Activists, Scientists Opposing Pesticides and GMO', on September 24 last year. The story highlighted how the US-based v-Fluence Interactive, a reputation management firm which received funding from the United States government, was working to combat opposition to pesticides and genetically modified (GM) crops by secretly profiling critics, both across the world and in India.
The One World Media Awards, given every year across 13 categories including news, print, press freedom and refugee reporting, recognise exceptional and underreported journalism from the global south. In 2025, more than 50 judges from 20 countries chose the winners from more than 500 entries.
'Poison PR' won the 2025 Environment Reporting Award at the 37th One World Media Award ceremony on June 25. The list of media houses that collaborated on the 'Poison PR' investigation included Lighthouse Reports, The Wire, Africa Uncensored, The New Lede, The Guardian, The New Humanitarian, the Australian Broadcasting Corporation (ABC) and Premium Times Nigeria.
The other nominees for the Environmental Reporting Award were the online text story ' Cattle Hustle ' by Mekong Eye, and a video story ' The 'black box' of the Mare Doricum ' by Epicentro.Tv.
Producer and reporter Cynthia Gichiri of Africa Uncensored who was also part of the Poison PR investigation with her video story on the profiling of African activists and scientists by the US-based reputation management firm was among the three nominated for the One World Media's 'Journalist of the Year' award.
'It is as important as ever to celebrate the journalists and filmmakers who risk so much to bring us nuanced and in-depth storytelling, especially against a backdrop of intensifying global conflict and shrinking media freedom,' One World Media director Vivienne Francis said in a press statement.
The Wire's Story
The investigation by Lighthouse Reports, in partnership with The Wire and other international news houses, uncovered that v-Fluence had created a private social network that hosted profiles of over 500 individuals globally, including prominent Indian environmentalist Vandana Shiva, ecologist Debal Deb and other individuals including scientists and academics.
Access to the network was invite-only and its members included agrochemical and biotechnology industry employees and allies from around the world, including India. This has raised concerns among some Indians profiled by v-Fluence about how their data might be used, highlighting potential risks to privacy. Scientists also told The Wire that 'critically profiling' activists and scientists is detrimental to scientific temper in a democracy like India, especially at a time when there is 'general hostility' towards civil service organisations.
Among the eight Indians who had access to the network was Raghavan Sampathkumar, the Executive Director of the Federation of Seed Industry of India (FSII). Sampathkumar, an agribusiness professional, has been working in the fields of GM crops, animal protein and agricultural trade while also engaging in policy advocacy and public relations outreach for agriculture enterprises. The FSII has ties to agro-industry companies and is involved in a project with the Ministry of Agriculture and Farmers Welfare for deploying technologies to agro-ecological zones allotted for cotton production.
Another member was Anand Ranganathan, the consulting editor of the Indian right-wing magazine Swarajya. Ranganathan, who is a regular political commentator, has also worked with the International Centre for Genetic Engineering and Biotechnology (ICGEB) as staff research scientist. The ICGEB partners with the Department of Biotechnology and the Department of Science and Technology, under the Union Ministry of Science and Technology, for supporting biotech research and development. However, Ranganathan told Lighthouse Reports and The Wire that this was the first he was hearing of this network and that he has never been associated with it, or the people who run the network.
He also said that he had never used the network's services, and that although he was pro-GMO, he 'wholeheartedly condemned' such malpractices or 'any unethical and malicious practices or espionage against those who are anti-GMO'.
This is the second honour for The Wire at the 2025 One World Media Awards. A five-part multimedia series, ' Breaking the Nets: An Oral History of India's Fisherwomen, ' has been awarded in the Innovative Storytelling category. It was reported by Shamsheer Yousaf, Monica Jha and Sriram Vittalamurthy.
The Wire is now on WhatsApp. Follow our channel for sharp analysis and opinions on the latest developments.
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Reddy and setting Indian motor racing on the speedway
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Reddy and setting Indian motor racing on the speedway

What's the most attention-grabber way to introduce Akhilesh Reddy? Call him India's Bernie? Reddy laughs at the suggestion and says, 'yes, you can say that'. (Think circuits, lanes and pits and you'll work out which Bernie). How about his own definition of what he's been up to for the past three years – 'more of a madness' – heading into its fourth edition this week? Let's put a price on the madness – a spend of about €50-60 million (approx. ₹50-60 crore) over three years. The Indian Racing League (IRL), the world's first city-centric, gender-neutral motor-racing franchise competition is the flagship event, one of the festival's three categories of races. (HT) Questions ranging from 'what', 'whatever for' and 'why on earth' come rushing. But Hyderabad-based Reddy is linked to creating, he says, ecosystems, pathways, and with it, an awareness of Indian motorsports at a time he believes is just right for his investment in finance, energy and emotion into his thought-through madness. 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Credit: X/Old Iraqi Pictures For some readers, it isn't always about the book, it is also so much about the author. Many readers, in a bid to connect with their favorite writer, start doing intensive research on that person. ...The research often goes so on point that there's no chance of making any mistake: be it where that writer stays, to how they may have written the pieces, every detail brings some weird joy of discovering the unknown facts of a known person. Literary village 'Beit Melek Ali'-a name that may bring a broader smile to some readers. On the banks of the Tigris River in Baghdad's Karadat Maryam district stands a fading piece of literary history-a villa once graced by the 'Queen of Crime' herself, Agatha Christie. Today, that riverside retreat is a collapsed shadow of its former elegance, its walls weakened, its charm buried under years of neglect. But is it just an old building falling apart? 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In the 1930s and '40s, Baghdad was a thriving hub of culture and history, this villa was Christie's own couple frequently returned to Baghdad between archaeological expeditions, eventually settling at Beit Melek Ali, a villa said to have once been owned by King Ali, the brother of King Faisal I. The two shared a life of excavation and exploration, moving between dig sites and the calm embrace of this riverside home. For any Christie-fan , this frame must be very easy to picture: Tigris at dusk, lantern light pooling on a wooden desk, and Christie bent over her notebooks, crafting tales like Murder in Mesopotamia,They Came to Baghdad and many more. A slow death by neglect Today, the villa tells a very different story. Left untended for decades, it's dangerously close to collapse. Broken windows, peeling paint now speak of abandonment. It's not just about a house falling apart rather it reflects a much deeper issue-the widespread neglect of cultural and literary heritage. 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