KFC Announces Menu Change Coming This Month
Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content.
KFC will be bringing a new chicken option to its menu alongside its famous Potato Wedges later this month.
As fast-food chains look to boost profits and bring more customers in, the fried chicken chain is bringing back the highly requested Potato Wedges as well as launching a brand-new Wings & Wedges bundle with 5 Hot & Spicy Wings.
Prices and participation vary by restaurant.
Why It Matters
Many restaurant chains have turned to limited time offerings as a way to lure diners in and stay relevant amid surging food prices and heightened competition.
The new KFC offering could help boost revenue for the brand, which competes with other top chicken chains like Chick-fil-A and Popeyes.
What To Know
Beginning on August 18, KFC customers will be able to order the Wings & Wedges bundle with 5 Hot & Spicy Wings and the famous Potato Wedges.
The Potato Wedges are returning to the menu just in time for National Potato Day on August 19, but both items will only be available for a limited time.
The Wings & Wedges Combo will feature KFC's Hot & Spicy Wings, which are marinated and double hand-breaded in KFC's signature Extra Crispy breading, alongside the wedges.
The brand describes these as "crispy on the outside, deliciously fluffy on the inside, and perfectly seasoned" paired with KFC's Comeback Sauce.
A spokesperson for KFC told Newsweek:"We've been hearing the fan pleas for years. Our food innovation and operations teams have been diligently testing back of house operations to find a way for our restaurant teams to accommodate preparing wedges, fries and our fried chicken, and make this return happen for fans. We tested earlier this year in Tampa and are thrilled to make this happen for wedges fans!"
Other fast-food chains have introduced new items this month as well.
While McDonald's is unveiling a lineup of new beverages, including cold coffees, fruity refreshers, and crafted sodas, in a smaller market test, Krispy Kreme is bringing back a wide selection of pumpkin spice items for the autumn.
Dairy Queen also announced its Pumpkin Pie Blizzard's return as well as two new items—the Caramel Toffee Cookie Blizzard and the Maple Cookie Shake.
The logo of KFC is seen on May 07 in Chongqing, China.
The logo of KFC is seen on May 07 in Chongqing, China.What People Are Saying
Kevin Thompson, the CEO of 9i Capital Group and the host of the 9innings podcast, told Newsweek: "The goal is simple, get more foot traffic through the door and then sell higher-margin items once the customer is inside."
He added: "KFC knows consumers are becoming more price-conscious as inflation squeezes wallets. This is a nod to rising prices and a way to attract customers who have less discretionary income to spend."
Michael Ryan, a finance expert and the founder of MichaelRyanMoney.com, told Newsweek: "I don't think this isn't about menu innovation. I just think KFC is watching McDonald's, Popeyes, and even grocery store rotisseries eat their lunch. KFC is essentially admitting their core offering isn't compelling enough anymore."
Alex Beene, a financial literacy instructor for the University of Tennessee at Martin, told Newsweek: "Over the past few months, we've seen an ever-growing list of fast food chains eager to hop on the promotional price bandwagon in a bid to win back customers who have been preferring to save money by eating at home instead of dining out. KFC's latest Wings and Wedges deal is the latest attempt to see if more foot traffic and sales can be generated by a lower price meal."
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