Prada goes global on Mytheresa as e-commerce platform finalizes YNAP deal
German luxury e-commerce platform Mytheresa is expanding the global distribution of Prada's womenswear, menswear and lifestyle collections. Originally set to launch on April 23, 2022, the move is now officially being announced and implemented in April 2023.
Previously available only to European customers, Prada's collections on Mytheresa will now reach audiences in the United States, Canada, the Middle East and the Asia-Pacific region. The launch is being celebrated through a dedicated editorial campaign, photographed by Jorin Koers and featuring models Sara Blomqvist and Kim Artur.
"We are very proud now to offer Prada's beautiful collections to our beloved customers worldwide," said Michael Kliger, CEO of Mytheresa. He added that the platform is "deeply grateful for the strong and fruitful partnership with Prada."
The announcement aligns with another major milestone for Mytheresa. Also on April 23, the company finalized its acquisition of Italian-British online retail platform Yoox Net-a-Porter (YNAP) from Swiss luxury group Richemont. This acquisition marks a pivotal step in the evolution of LuxExperience B.V.—formerly MYT Netherlands Parent BV—renamed in January to integrate Mytheresa, Net-a-Porter, Mr Porter, Yoox and The Outnet under a unified operational structure. The strategic merger aims to strengthen the group's position as a global leader in multi-brand luxury e-commerce.
Mytheresa also reported strong financial performance in recent quarters. In the second quarter of the fiscal year, the platform recorded a 13.4% year-over-year increase in net sales. Growth in the United States led the results, rising 17.6% and bringing total net revenue to €223 million —up from €196.6 million in the same quarter the previous year.
At the close of fiscal year 2024, Mytheresa's total net sales rose by 9.8%, reaching €840.9 million. The results were driven by double-digit growth in the second half of the year.
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Euronews
3 hours ago
- Euronews
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In 2012, Iran launched a cyberattack on Saudi Arabia's oil industry, showing its growing capability in this domain. The Strait of Hormuz is one of the most strategically vital chokepoints in the world, and any blockade by Iran would pose serious risks for Europe. Blocking the Strait was one of four Iranian responses to the conflict including terrorist acts on mainland Europe which security expert Claude Moniquet cited in an interview with Euronews. It would be 'a disaster for Europe', the former French intelligence office said. Here are some of the reasons why. Roughly 20% of global oil and a significant portion of natural gas pass through the Strait. Europe imports oil and liquefied natural gas (LNG) from Gulf states Saudi Arabia, Qatar, UAE much of which travels through the Strait. If Iran blocks it, global oil prices would spike, and Europe could face energy shortages, especially in countries dependent on Middle Eastern fuel. 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Local France
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France 24
19 hours ago
- France 24
Sir David Beckham: Global icon achieves ultimate goal
He had long dreamed of becoming a sir and King Charles III made it a reality when he announced his birthday's honours list on Friday, marking the end of a decades-long journey travelled with his Spice Girl wife Victoria, creator of the eponymous fashion brand. The honour, one of the highest bestowed by the UK state, "is a powerful symbolic marker", Marie Agnes Parmentier, professor of marketing at the University of Montreal and author of several papers on "Posh and Becks", explained to AFP. It "reinforces his image as a respectable, committed, and, first and foremost, British man," she added. The knighthood could present new opportunities for the 50-year-old former Manchester United and Real Madrid player, "particularly in diplomatic, charitable or political spheres", said Parmentier. The former free-kick ace, from a modest East London background, diversified his career after retiring from football in 2013, but success was the result of planning long before he hung up his boots. "I knew my career was going to end at some point and I wanted to have a career after football," he said in the documentary series "Beckham", which aired on Netflix in 2023. Pioneer At the height of his football career, Beckham was signing deals with top clothing and beauty brands, building an audience that cut across gender, age and nationality -- becoming the first England player to crack the US market. The successful brand was built on his always immaculate appearance and nearly-always exemplary off-field behaviour, coupled with an unwavering drive to become a pioneer. This required a certain amount of courage, given that English football in the 1990s was generally the preserve of no-nonsense lads more interested in the pub than the catwalk. His appearance in a sarong during the 1998 World Cup, revelations that he used make-up, and his eccentric hairstyles were all feverishly gobbled up by the UK's tabloid press. Beckham is still capitalising on the fascination, almost 30 years later. He unveiled his first collection for Hugo Boss in April, is the founder of the Inter Miami football club and the "Studio 99" production company, and has been a UNICEF ambassador for 20 years. He is now best known not for football, "but for being Beckham, the brand", said sociologist Ellis Cashmore. It is a brand worth £500 million ($676 million), according to The Times newspaper's 2025 ranking. From Outcast to Hero The Netflix show exposed the couple to an emerging younger audience, cementing their fame for the foreseeable future. Beckham "embodies a celebrity at the intersection of sport, fashion, entertainment and business," explained Parmentier. The couple's enduring visibility "is based on a sophisticated media strategy and an ability to embody universal values such as work, family and style," she added. But it has been a long and bumpy road, Cashmore pointed out. In 1998, Beckham was called the most hated man in England after he petulantly kicked out at Argentina's Diego Simeone during their World Cup round of 16 game. Beckham was harshly sent off and England lost to their bitter rivals in a penalty shoot-out. Those who had bitten their tongue about his off-field flamboyance gave full vent to their feelings. National headlines the next day included "10 Heroic Lions, One Stupid Boy" (Daily Mirror) and "You're Just A Joke Becks" (Daily Mail). Months of "hell" followed, with death threats, spitting and boos accompanying Beckham wherever he went. "Wherever I went I got abused, every single day," he said. "I find it hard to talk through what I went through because it was so extreme. The whole country hated me." But the ordeal only sharpened Beckham's focus. A year later, he finished second in the Ballon d'Or as he helped Manchester United claim an unprecedented treble, winning the Champions League, Premier League and FA Cup. It was often said that Beckham's career seemed to be scripted by a movie writer, never more so than when the fallen idol took his revenge by scoring the winning goal against perennial rivals Argentina in the 2002 World Cup, redeeming his national hero status. The royal family were quick to embrace him, inviting Beckham to the weddings of Prince William and Kate Middleton in 2011 and Prince Harry and Meghan Markle in 2018. Previous rumours of an impending knighthood came to nothing, but his star once again rose in 2022 after the death of Queen Elizabeth II. While other celebrities came under fire for skipping the queue to view her coffin, Beckham lined up with members of the public for almost 12 hours to pay his respects.
