McDonald's Is Slashing Combo Meal Prices —Here's What's Changing
NEED TO KNOW
McDonald's is cutting the price of combo meals across U.S. franchises
The new reduced costs will go into effect in September and will run through the top of next year
In November, more discounts will roll out where consumers can get a Sausage, Egg and Cheese McGriddle and 10-piece Chicken McNuggets meals for $5 and $8, respectively
McDonald's is lowering prices at its U.S. franchises.
Starting next month, eight popular combo meals from McDonald's menu will be priced at 15% less than the cost of buying each item separately, The Wall Street Journal reported. McDonald's has also reportedly agreed to offer U.S. franchisees financial support to compensate for the upcoming price drops, per the outlet.
The price changes – which will affect the Big Mac, Quarter Pounder with Cheese, Chicken McNuggets, McCrispy, Egg McMuffin and other breakfast sandwiches – will go into effect early this September, with franchisees instructed to keep the discounts running through the start of next year.
In November, Sausage, Egg and Cheese McGriddle and 10-piece Chicken McNuggets meals will roll out at price points of $5 and $8. Restaurants will also sell Sausage Egg McMuffins for $5 and Big Mac meals for $8.
'Customers are telling us they need more of the everyday value and affordability that defines the McDonald's brand,' Joe Erlinger, head of McDonald's U.S. business, said in an internal message following the company's earnings report, according to the WSJ.
In an earnings call earlier this month, McDonald's CEO Chris Kempczinski noted that combo meals being priced at over $10 has shaped 'value perceptions in a negative way.'
'The single biggest driver of what shapes a consumer's overall perception of McDonald's value is the menu board,' Kempczinski told analysts on the call. 'And it's when they drive up to the restaurant and they see the menu board…that's the number one driver. We've got to get that fixed.'
McDonald's did not immediately respond to PEOPLE's request for comment.
Over the summer, McDonald's launched a variety of new food items to help attract consumers back into their dining areas. In June, McDonald's brought back the beloved Snack Wrap to menus nationwide, causing an online frenzy.
The chain also released Spicy McMuffins for a limited time in July, which added a spicy twist to the longstanding breakfast item.
Themed meals have also been a trend for the company, like the chain's recent collaboration with A Minecraft Movie and this month's release of the nostalgia-inducing McDonaldland Meal.
Read the original article on People
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