Why Luxury EVs Are Booming in India Now
Not long ago, spotting a high-end electric car on Indian roads was a rare treat—an oddity in a market still defined by fuel and horsepower. Step into any luxury showroom today, and the landscape has shifted. From Mumbai to Bengaluru, sleek EVs from global brands are now front and centre, no longer sidelined by their petrol-powered peers.
Data from the Federation of Automobile Dealers Associations shows that India's luxury EV sales climbed 6.7% in 2024, with top marques moving 2,809 vehicles compared to 2,633 the year before. It represents a shift in how we think about performance, design, and the future of mobility. It's about image, innovation, and ease. A growing number of buyers now see these vehicles as a reflection of modern values: clean design, advanced technology, and a quieter, more responsible form of mobility.
Interestingly, many of these buyers are younger than you might expect. Data shows that a significant share of luxury EV owners in 2024 were under the age of 40. These are digital-first professionals—entrepreneurs, CXOs, and design-led thinkers—who value thoughtful engineering just as much as brand prestige. For them, going electric isn't a compromise; it's a step forward.
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'MG SELECT, the luxury brand channel of JSW MG Motor India, aims to bridge the gap between mainstream and traditional luxury. We are tech-forward and envision curating a meaningful ownership experience for our clientele. With a core focus on New Energy Vehicles, MG SELECT is for the generation of buyers who are drawn to experiences that go beyond the drive," says Milind Shah, Interim Head, MG SELECT.
Of course, this momentum isn't just about the cars themselves. The infrastructure that supports them is expanding rapidly. According to figures from the Ministry of Power, fast-charging stations in Delhi, Mumbai, and Bengaluru increased by 119% in the past year. From hotels and gated communities to business parks and shopping hubs, charging points are showing up where buyers already spend time.
Luxury brands have also adapted quickly. Most now offer at-home charger installation, support apps for real-time charge monitoring, and concierge services that take the hassle out of maintenance. For many owners, it's a smoother experience than owning a conventional fuel vehicle.
But design and experience matter just as much. From minimalist cabins lined with vegan materials to gesture-based controls and connected dashboards, today's premium EVs offer something distinct. They aren't just electric—they're built around a new idea of what a car can be.
'India's EV ecosystem is growing at an impressive rate—we witnessed more than 150% growth in electric car sales last year alone. This is clear proof that the Indian consumer is primed for change, as long as brands deliver on expectations that go beyond the vehicle. That's where MG SELECT comes in. It's not just about offering an electric car—it's about giving you a complete ownership experience that makes using an EV simple and stress-free. With easy access to charging, helpful concierge support, and personalised assistance, MG SELECT is made for today's urban driver who values convenience, style, and smart technology.
As someone who has followed the development of luxury mobility in India, I believe that MG SELECT is a shrewd, forward-looking step. It takes some of the biggest concerns people have with EVs—range anxiety and limited infrastructure—and flips them on their head to create opportunities that enrich the overall user experience."
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— Riaan George, Luxury & Auto Content Creator
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Many luxury brands now offer tailored lease plans, EV-specific financing, and partnerships with banks offering preferential 'green' loan rates. And with lower maintenance and running costs over time, these vehicles make more financial sense than they once did.
By the end of 2025, over 15 new premium electric models are expected to enter the Indian market—from brands including Porsche, Mercedes-Benz, and Audi. For buyers looking for something that feels progressive but still premium, the options are expanding fast.
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May 28, 2025, 12:00 IST
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