UK's first and only Guinness attraction is finally opening this year

Daily Mail​

22-05-2025

After years of eager anticipation, Guinness fans in the UK can finally toast to the opening of a new attraction in London later this year.
A brand-new Guinness microbrewery is set to open its doors in Covent Garden before Christmas.
The £73 million venue spans 50,000 sq ft across five buildings, and will feature various food and drink outlets, a glass rooftop with panoramic views, events spaces and a merchandise shop.
The brewery will serve up 14 different limited-edition brews, including no and low alcohol options, offering a unique tasting experience for fans of the black stuff.
While actual Guinness won't be brewed on-site, the iconic Irish stout will be readily available for drinking.
Visitors can also participate in tours to learn about the history of Guinness and its brewing process.
Beyond the brewery, the venue will feature a selection of food and drink outlets, including a food truck, a brasserie and grill, and a seafood restaurant on the rooftop.
The restaurant offers a stunning 360-degree panoramic view of London, as well as a dining experience that complements the brewery offerings.
Originally announced back in 2022, the long-awaited attraction vows to bring a taste of Dublin to the heart of London, much to the delight of fans and tourists alike.
The brewery is located in Old Brewer's Yard, a historic site where beer was first produced over 300 years ago.
Guinness hopes that the free-to-enter attraction, which will open from 9.30am to 11.30am each day, will draw half a million visitors in its first year.
The venue will be the fourth site for the Guinness brand, which operates other locations in Dublin, Baltimore and Chicago.
According to The Standard, the venue will also be a hub for Diageo's Learning for Life Bartending and Hospitality program.
The project is expected to create up to 150 jobs and train up to 100 bartenders each year.
Demand for the stout has surged recent years, so much so that pubs in the UK issued customers with ration cards for Guinness due to a nationwide shortage back in December.
Drinkers visiting The Old Ivy House in Clerkenwell, central London, were required to purchase two other drinks before they are entitled to a pint of the black stuff.
The special cards were signed and stamped by staff to prove punters were entitled to purchase 'one ration of Guinness.'
Co-owner Del Currie at the time said the hostelry usually got through around eight barrels per week but received just three kegs this week.
He told The Morning Advertiser: 'Instead of freaking out and saying, "There's going to be no Guinness for Christmas", we thought we'd have a bit of fun with it. We started doing it last night and it ended up being quite fun - people really enjoyed it.'
Mr Currie said the watering hole would continue with the ration cards 'while stocks last'.