S. Korea's Hyundai Motor establishes direct brand presence in Malaysia
Xinhua
19 Jun 2025, 18:45 GMT+10
KUALA LUMPUR, June 19 (Xinhua) -- South Korea's automotive manufacturer Hyundai Motor Company announced Thursday the official establishment of Hyundai Motor Malaysia, a newly formed local entity following the brand's direct entry into the market.
Hyundai said in a statement that as part of its broader global strategy to strengthen ties in key growth markets, this transition reinforces Malaysia's strategic importance to the brand's future.
This transition will also see Hyundai assuming full responsibility for brand, marketing, sales, and customer experience, with a dedicated local team empowered to make faster, market-relevant decisions and deliver a more connected, customer-first approach.
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