Health-E Commerce® Announces Collaboration with Fertility Cloud to Expand Access to At-Home Fertility Testing and Treatment via FSA Store® and HSA Store®
DALLAS, Aug. 4, 2025 /PRNewswire/ -- Health-E Commerce®, parent brand to FSA Store® and HSA Store®—the first and leading online stores dedicated to selling exclusively FSA- and HSA-eligible products and services—announced today a new telehealth collaboration with Fertility Cloud, a provider of comprehensive virtual fertility care. The collaboration gives individuals and couples enrolled in tax-free flexible spending accounts (FSAs) and health savings accounts (HSAs) access to fully remote fertility services, including at-home testing; compassionate, virtual consultations; and prescription treatment at an affordable price, delivered to patients' homes. With 17.5% of adults, or nearly one in six, experiencing infertility worldwide, demand for accessible fertility support continues to grow. FSAs and HSAs offer a cost-effective way to access care, especially for services that may not be fully covered by insurance.
"Support for fertility and reproductive health is in high demand, but many people don't realize that tax-free FSA or HSA funds can play an important role in accessing and paying for services that may not be covered fully by their health plan," said Keri Kaiser, Chief Revenue Officer for Health-E Commerce. "We're proud that our new telehealth collaboration with Fertility Cloud will bring help to individuals and couples who want to start a family."
Fertility Cloud joins a growing list of telehealth services available on FSA Store and HSA Store, and represents a strategic expansion of Health-E Commerce's offerings within the women's health category. This collaboration simplifies access to care for fertility concerns, allowing individuals and couples to receive treatment from the privacy and comfort of home, bypassing lengthy wait times, expensive clinic visits, and insurance complications. Fertility Cloud designs every service to be transparent, easy to use, and aligned with the unique needs of anyone who is navigating fertility challenges—making it a natural fit with Health-E Commerce's mission of simplifying healthcare and helping people maximize their healthcare funds.
Fertility Cloud delivers board-certified, specialist-led care that is a discreet alternative to traditional clinics. Individuals who use Fertility Cloud benefit from:
Virtual consultations with board-certified reproductive endocrinologists;
At-home hormone and sperm testing kits shipped directly to the customer;
Personalized treatment plans developed from test results and health goals; and
Prescription medication delivery to the patient's door.
Fertility Cloud offers a comprehensive range of virtual services, including initial hormone and sperm testing with easy-to-use kits shipped to patients' homes; one-on-one telehealth consultations with board-certified reproductive endocrinologists; custom treatment plans based on clinical findings and individual goals; and prescription fertility medications delivered directly to the patient. No in-person appointments or insurance pre-approvals are required, making the experience more accessible, flexible, and financially manageable for patients across the United States.
"Fertility care should not be limited by zip code or budget, and by making our services easily accessible to millions of FSA and HSA users, we can ease the path to parenthood for more individuals and couples," said Dr. Gary Levy, Reproductive Endocrinologist and Infertility Specialist and Chief Medical Officer for Fertility Cloud. "Through this collaboration with Health-E Commerce, we're proud to offer a modern approach to fertility care, one that removes unnecessary barriers while providing trusted, specialist-guided support during an often overwhelming journey."
This collaboration reflects Health-E Commerce's broader effort to educate consumers about expanded FSA and HSA eligibility for telehealth services tied to personal wellness and preventive care. Alongside offerings for menopause and hormonal health, sexual health, mental health, and sleep, fertility care is an increasingly high-demand category of care.
To learn more or schedule a virtual consultation, visit FSA Store or HSA Store.
About Health-E CommerceHealth-E Commerce is the parent brand to FSA Store and HSA Store, online stores that serve the 70+ million consumers enrolled in pre-tax health and wellness accounts. The company also created Caring Mill®, a popular private-label line of health products through which a portion of every purchase is donated to the Children's Health Fund. Since 2010, the Health-E Commerce brands have led the direct-to-consumer e-commerce market for exclusively pre-tax health and wellness benefits. Health-E Commerce plays an essential role in advocating for expanded eligibility of important new products and telehealth services within the list of eligible medical expenses.
About Fertility CloudFertility Cloud provides expert, full-spectrum fertility care from the comfort of home. Their platform offers access to board-certified specialists, at-home testing, and discreet treatment options, with transparent pricing and no insurance required. Fertility Cloud is designed to empower individuals and couples with the knowledge, tools, and care they need to take charge of their reproductive health.
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