Boat's new ad turns up the volume on fandom
Boat
, India's audio and wearables brand, has rolled out an all-new campaign titled 'Real Se Bhi Clear', showcasing its
Aavante soundbar range
.
The campaign kicks off with a high-energy film featuring cricketer Virat Kohli, Liam Livingstone, and
Krunal Pandya
in an immersive sound-first narrative that underlines how game-defining moments become unmistakably clear with Boat's sound technology.
This partnership and campaign underscore Boat's continued commitment to bringing fans closer to the game, blending cutting-edge technology with the passion and energy of cricket.
With the Aavante Soundbar range, Boat aims to recreate the thrill of the stadium right in people's living rooms. The brand wants fans to feel like they're part of the action — whether it's the roar of the crowd, the crack of the bat, or the tension of a close chase, the soundbar elevates the home
cricket viewing experience
to new heights.
Vedansh Kumar, head of brand marketing, Boat, said, 'With the 'Real Se Bhi Clear' campaign, we're making sure fans can feel every snick, every sledge, and every six as if they were right there in the stadium. We're here to turn up the volume on fandom.'
The makers of the ad conceptualised by Talented, Reya Reji and Nasreen Talukdar, creative and brand strategy from the agency said, "The 'Real Se Bhi Clear' campaign celebrates the game through powerful sonic storytelling centered around fan culture and product superiority. The focus was to reignite love for the sound of cricket and get fans to transition from mute-viewing to excitement-packed sound-on viewing.'
'
IPL campaigns
often follow a familiar pattern—players front and center, high-energy visuals, and amplified noise. With Boat's expertise in audio, we saw an opportunity to tell a smarter story. By making sound, the hero, we broke away from the conventional, creating a campaign that fans didn't just watch—they heard and remembered,' they added.
Kunal Pardeshi, director, said, "We weren't just making a film for Boat, we were building a sound mnemonic that stays with cricket fans for eternity. Talented had already scripted a winner. Bringing the 'tock-tock' to life was hilarious and oddly satisfying. And
Richard Illingworth
in his ad debut? Absolute sport.'
Watch the video here:
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