Thomas Hertkorn has been appointed Head of Online Marketing at a&o Hostels
a&o Hostels have announced the appointment of Thomas Hertkorn as the Head of Online Marketing, with the expert in performance and data-based strategies returning to the company after five years to take up his former position. Thomas, 40, is once again responsible for the digital marketing strategy of Europe's largest budget group.
The marketing specialist is returning to a&o Hostels having previously been responsible for online brand communications between 2017 and 2020.
Hertkorn started his career at the Berlin digital agency Peak Ace and has held several positions in various B2C and B2B markets, most recently as Head of Sales and Lead AI Innovations. More than 15 years of digital marketing expertise at agency and company level shape Hertkorn's view of technology, with a particular focus on AI developments: "it is always important to find the right balance between responsibility and risk, opportunities and limits, efficiency and transparency", said Hertkorn. The"passionate digital transformer"also talks up the importance of a "necessary dynamic balance" through constant learning, further training and staying up to date with the most current trends and industry developments.
Artificial intelligence, added value, a&o Club
Optimised guest experiences and customer interactions, increased efficiency and new, sustainable and flexible services and business models are also constant challenges for Europe's leading budget group a&o, who operate 42 hotels in ten European countries. Regarding the digital marketing strategy, Thomas Hertkorn sees the following aspects, among others, as key success factors:
Personalisation and interaction: targeted communication across the entire customer journey
targeted communication across the entire customer journey Address quality and frequency: providingrelevant content, with the right timing and scalable implementation
providingrelevant content, with the right timing and scalable implementation Use of large language models (LLMs): AI-supported text generation for flexible campaigns, user interaction and conversion rate optimisation.
At the same time, the a&o Club is being significantly expanded to target regular guests with personalised offers.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Hospitality Net
7 days ago
- Hospitality Net
Wifirst and Louvre Hotels group expand strategic partnership across Europe
Building on the success of their collaboration in the United Kingdom and France, Louvre Hotels Group is strengthening its strategic alliance with Wifirst, reaffirming its commitment to digital innovation across its hospitality portfolio. This next phase of the partnership extends to 14 additional hotels across Italy, the Netherlands, and Germany. This new milestone demonstrates the trust we've built with Louvre Hotels Group over the years. We're proud to support their ambitions with best-in-class connectivity solutions. Our mission is to ensure guests enjoy a seamless and secure digital experience — wherever they are in Europe. Vince Jouan, VP EMEA at Wifirst The newly signed hotels will benefit from Wifirst's WiFi as a Service model, delivering cutting-edge infrastructure, built to guarantee fast, reliable, and secure connectivity. With digital demands rising, this level of service has become a cornerstone of both guest satisfaction and operational efficiency. Wifirst has consistently demonstrated technological excellence and operational reliability. They are more than a provider — they are a strategic partner who understands our vision. Expanding our collaboration into new markets was the natural next step to ensure our infrastructure remains robust, future-proof, and scalable. Philippe Cadon, Operation Support Director at Louvre Hotels Group This international expansion confirms Wifirst's position as a key partner of Louvre Hotels Group in delivering consistent guest experiences across borders. For more information, visit or follow us on linkedin. About Wifirst Wifirst is the European leader in managed WiFi for professionals. The operator deploys and operates high-performance, secure and sustainable "as a service" connectivity solutions. Its know-how and technologies appeal to IT decision-makers from the largest companies and public organizations (AccorHotels, Havas, The French Ministry of the Army, Norauto, The Ascott, etc.) In 2023, Wifirst joins the Next40: a program from the Ministry of Economy which identifies the most promising companies of the french tech ecosystem. Wifirst covers 29 countries and is present in the United Kingdom, Spain, Italy and Germany where he has acquired the german operator Hotsplots, specialiser in on-board WiFi solutions. For more information: Sarah Battoue
Hospitality Net
21-05-2025
- Hospitality Net
Thomas Hertkorn has been appointed Head of Online Marketing at a&o Hostels
a&o Hostels have announced the appointment of Thomas Hertkorn as the Head of Online Marketing, with the expert in performance and data-based strategies returning to the company after five years to take up his former position. Thomas, 40, is once again responsible for the digital marketing strategy of Europe's largest budget group. The marketing specialist is returning to a&o Hostels having previously been responsible for online brand communications between 2017 and 2020. Hertkorn started his career at the Berlin digital agency Peak Ace and has held several positions in various B2C and B2B markets, most recently as Head of Sales and Lead AI Innovations. More than 15 years of digital marketing expertise at agency and company level shape Hertkorn's view of technology, with a particular focus on AI developments: "it is always important to find the right balance between responsibility and risk, opportunities and limits, efficiency and transparency", said Hertkorn. The"passionate digital transformer"also talks up the importance of a "necessary dynamic balance" through constant learning, further training and staying up to date with the most current trends and industry developments. Artificial intelligence, added value, a&o Club Optimised guest experiences and customer interactions, increased efficiency and new, sustainable and flexible services and business models are also constant challenges for Europe's leading budget group a&o, who operate 42 hotels in ten European countries. Regarding the digital marketing strategy, Thomas Hertkorn sees the following aspects, among others, as key success factors: Personalisation and interaction: targeted communication across the entire customer journey targeted communication across the entire customer journey Address quality and frequency: providingrelevant content, with the right timing and scalable implementation providingrelevant content, with the right timing and scalable implementation Use of large language models (LLMs): AI-supported text generation for flexible campaigns, user interaction and conversion rate optimisation. At the same time, the a&o Club is being significantly expanded to target regular guests with personalised offers.
Hospitality Net
21-05-2025
- Hospitality Net
Chef Roberto Apa has been appointed Executive Chef at Mezzo Mezzo at JW Marriott Mumbai Juhu
JW Marriott Mumbai Juhu is delighted to announce the appointment of Chef Roberto Apa at their newly launched modern European cuisine restaurant - Mezzo Mezzo. With an illustrious career spanning over 15+ years of global experience, Chef Roberto blends traditional techniques with his own unique touch to create a dining experience that's truly one of a kind. A journey that started in Chef Roberto's grandmother's kitchen has since moulded him into a seasoned creative and a professional chef. Having studied at AMLA - The National Academy of Italian Cuisine, Chef Roberto who hails from Naples, Italy acquired remarkable insights into the history of Italian and international cuisines, where he further mastered Italian cooking. His sheer passion for food and love for cooking took him to exotic locales in Italy, China, France, Montecarlo, Qatar and eventually brought him to India! Before his journey to the Indian subcontinent, he is known to have held various positions of repute at Michelin-starred restaurants in various international locations. In his previous stints, he had the opportunity to work with distinguished personalities with the likes of Ristorante II Buco of Chef Peppe Aversa and Ristorante II Postale of Chef Marco Bistarelli, in Perugia; all of whom who had directly trained under Maestro Gualtiero Marchesi — the founder of modern Italian cuisine. As the Executive Chef at Mezzo Mezzo, Chef Roberto brings together handcrafted recipes and the best locally sourced ingredients to create unforgettable culinary experiences. With an idea to personally engage with his tables, Chef Roberto promises to surpass guests expectations bringing the authenticity of Italian cuisine and family-learned techniques to the Bella table. Chef Roberto's signature flare makes Mezzo Mezzo the ideal destination to unwind and indulge, offering a unique blend of modern European cuisine. With its radiant energy, Mezzo Mezzo looks forward to supporting Chef Roberto in his role, offering guests exceptional experiences and reinforcing JW Marriott Mumbai Juhu's reputation for excellence.
