Alibaba launches package to give SMEs global boost
KUALA LUMPUR: Small and medium enterprises (SMEs) looking to break into global markets are getting a boost from Alibaba Group, which has rolled out a new support package aimed at accelerating their international growth.
Alibaba, Asia's largest e-commerce giant, has launched its "Performance Guaranteed Package" to help newly on-boarded Malaysian SMEs strengthen their position in business-to-business (B2B) trade.
Its Malaysia business head Rocky Lu said the initiative is more than just a promotional offer, it serves as a strategic pathway for Malaysian SMEs to engage efficiently with international buyers.
"Through this offer, we aim to help Malaysian suppliers accelerate their presence in global trade and become resilient in today's dynamic supply-chain landscape.
"The package is exclusively available to Malaysian suppliers who joined Alibaba within the past three months, offering guaranteed product exposure, complimentary product optimisation, together with priority training and support sessions," he said.
The launch comes as the global B2B e-commerce market is expected to grow to US$20.9 trillion by 2027.
In line with this growth, Malaysia is targeting RM1.65 trillion in e-commerce transactions this year under the National e-Commerce Strategic Roadmap led by Malaysia Digital Economy Corp.
Among the early beneficiaries of the package is Wemb's Marketing (Malaysia) Sdn Bhd, a local food company that has seen its sales rise by more than 70 per cent since joining Alibaba.
The company has expanded exports to more than 30 countries, offering end-to-end services.
Its director Goh Zhi Yan said their global reach was limited prior to joining the platform.
"Our products quickly found markets in many more countries. The platform gave us the tools, visibility and support to grow internationally faster than we ever expected. It made digital B2B global trade possible for Malaysian SMEs like ours," said Goh.
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