27 TikTok-Trending Products To Check Out This Summer
Cushioned Reef two-strap sandals if you love the barely-there look of leather slides, but know your arches can't take another no-support summer. That's where Reef's signature cushioned footbed comes in, equipped with a rubber sponge outsole that'll put an extra spring in your step.
A set of DEET-free handy mosquito-repelling bracelets to free yourself from the fog of stinky sprays and the itchy torture of blood-sucker bites with the power of essential oils like citronella.
A pair of pilot shield sunglasses for adding a ~luxury~ finish to your poolside ensemble, since they look a whole lot like the $699 version from Bottega Veneta at a price that won't bring tears to your eyes.
A mesh screen-cleaning brush so you can actually see through your windows instead of staring into an abyss of years-old slime and dead bug carcasses.
A "Beverage Buddee" can cover because every fly in the Tri-State area keeps finding its way into your sugary drinks, and no one even asked if you were okay with it. Protect your right to a bug-free bevvie!
A budget-friendly SkinSmart facial cleanser spray that reviewers compare to the pricier Tower 28 SOS Spray for its ability to target redness and bacteria without drying out your skin. It's suitable for all skin types and is ideal for busy bodies who still want to take good care of their skin. Just spray and go — no scrubbing needed!
A pair of sockless shoe liners if you want that no-show look but don't want your stinky, sweaty feet slip-slidin' around, either. That's where these cut-to-size liners come in, which grip to the bottom of your shoe to absorb sweat and are washable!
A pack of ceiling fan carbon filters to trap dust, pollen, dander, and other allergens with adhesive pads that stick right to the top of each fan blade. Now, you can breathe easy knowing there's an in-home filtration system working silently behind the scenes for you.
Garnier Fructis Sleek & Shine Anti-Frizz Serum for beefing up your defenses against humidity's frizz-inducing powers with a lightweight argan oil solution that's gloriously affordable.
A pack of Sweat Block wipes so you don't have to suffer through perpetually swampy pits and drippy foreheads any longer. First, press a wipe onto clean, dry skin and let it air dry for five minutes before hitting the hay. Wake up, wash the treated areas, and you're in for up to a week of dry skin. Sound too good to be true? Well, there's only one way to find out...
A pair of anti-nausea bands because it may help soothe churning stomachs from cars, cruises, amusement parks, and even pregnancy without copious amounts of Dramamine.
Or a pack of 2-in-1 nausea relief inhalers that are designed to act fast and help out when nausea hits ya hard on a summer drive or your friend's boat. Just breathe in that sweet sense of relief.
A very adorable sleep-training clock if your toddler keeps bustin' into your bedroom before the sun rises. This bedside buddy provides kids with a visual cue to help them know whether it's time to get up or try and catch some more Z's. If it's red, stay in bed. If it's blue, you do you, kiddo.
Slip-on quick-dry water shoes with sock-like flexibility to get that barefoot feel in the water without that barefoot vulnerability. Plus, the low profile makes them easy to pack, since we know shoe space is limited, to say the least.
A twisty meat shredder for making it quick and easy to whip up top-notch summer delicacies like fresh chicken salad, steak tacos, or a new signature potluck side for the Summer '25 season.
A nonsticky SPF 50 Airy Sunstick Smoothing Bar so conveniently packaged in a mess-free stick that you just might follow the reapply-every-two-hours rule for the first summer since...birth?
Some magnetic air vent deflectors because the AC is acting drunk and seems to be blowing straight at the wall instead of toward the center of the room. Ya know, where people actually hang out???
A spacious travel backpack that pushes the spatial limits of what you thought a personal item could carry, making it the perfect companion for all the outfits you couldn't cram in the carry-on.
A nail strengthening cream if the heat, sand, and pool chlorine are doing a number on your nails. Fortunately, there's a manicure-free solution! This non-greasy formula is packed with calcium, moisturizing oils, and vitamins to help strengthen nails and condition cuticles.
A *self-cleaning* grooming brush to spend more time enjoying your pet and less time cleaning up all their hair. This multitasking tool helps manage shedding by reaching deep into the undercoat, and trapped hair can be cleaned from the brush with the simple push of a button.
An ingenious floating sunglasses strap for doing the prep work required to make sure you don't sacrifice another pair of sunnies to the might sea gods.
A Yonanas fruit soft-serve maker so you can turn any frozen fruit into a creamy, sorbet-like treat in minutes. This easy-to-clean machine is particularly perfect for vegans and anyone else with a dietary restriction keeping them from satisfying their ice cream cravings.
A portable vacuum with several attachments because it's spring cleaning season for your car, too. This vacuum conveniently plugs into the car's aux outlet and has a SUPER long cord so you can easily suck up every mess (even ones in the backseat) on the go.
An adorable automatic water fountain that'll give your favorite feline on-demand access to running water for their daily dose of hydration. Fortunately, this fountain is equipped with a large-capacity water tank so they're not constantly refilling it *and* it's whisper quiet.
A foldable CarryAround cup holder if you've committed to buying a round for your friends without considering that you possess only two hands, one too many times. This multi-cup carrier folds flat, easily slipping into a purse or pocket, so you can grab drinks for the whole crew without spillage.
And a genius retractable window sunshade for entering your car on a hot day without the leather seats trying to kill you. If you tend to be an "out of sight, out of mind" kind of person, you'll be happy to know this one stays suctioned to your windshield so it's always right in your face and ready to be used.
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Forbes
3 days ago
- Forbes
Quiet, Please: The Power Of Silence In Luxury
Matteo Atti, Global Chief Marketing Officer at Vista, board advisor and professor at the International University of Monaco. Bottega Veneta's social media blackout. The mystical The Row. Dior's WhatsApp invite strategy. Sidestepping traditional PR embodies today's vogue for "invisible luxury." Here's why keeping schtum is the key to maintaining mystique and fostering true customer loyalty. The traditional marketing playbook dictates no stone shall be left unturned when it comes to publicity: Brands must cast their nets widely, grab attention with huge promotional blitzkriegs and generate maximum buzz. More press equals more success. Luxury, however, plays by different rules. Look at the discreet entrances and hushed ambience of first-class airport lounges. Chanel's minimalist monochrome packaging. Jacquemus' pared-down store design. Bottega Veneta takes it further, with its logo hidden on the inside of its products, stating, "When your own initials are enough." Yet, it continues to thrive. Some of the most desirable brands let the product speak for itself rather than resorting to conspicuous branding and flashy gimmicks. "Strategic silence" can be a persuasive game plan to promote the brand while signaling enough exclusivity to leave consumers wanting to know more. It also aligns with the ongoing "quiet luxury" trend. Let's explore how luxury brands can embrace strategic silence to strengthen desirability. Brands are like butlers: It's about knowing when to speak. As readers of Debrett's know, a seasoned butler instinctively understands their employers' preferences without being told: when to serve the tawny port, booking the right table, that suit needs to be packed for a trip. The relationship between a luxury brand and its customers should feel equally intuitive. How to do this? It's about learning customer behaviors (see "knowing your customer" for more) before developing a near-wordless rapport built on mutual understanding. By anticipating their desires, you'll be able to add your voice only when it enhances the experience. Strategic silence respects customers' intelligence. Most high-net-worth individuals (HNWIs) are accustomed to highly personalized experiences. As such, they abhor the hard sell and aggressive advertising. HNWIs also take pride in their taste. Your marketing should make them feel they chose your brand—not the other way around. Sophisticated campaigns that credit consumers' intelligence are integral: Think Gucci's dreamlike Hallucination or Valentino's Pink PP campaign, hinting at communities of like-minded individuals united by their ability to decode the visual cues. Silence muzzles misinformation. Remaining silent is not always a good idea for any brand, luxury or not. But there are moments when adopting a quiet media diet can pay off, especially when defusing absurd stories. When TikTok videos alleging that Hermès, Chanel and Louis Vuitton made their bags in China, earlier this year, the luxury brands said nothing. By refusing to dignify this fake news with a response (although an Hermès spokesman told the New York Times that their bags were "100% made in France"), it effectively killed the story, preventing it from escalating further, helping regain control of the narrative. Still some tried to move their focus on celebrating the skills behind the product—but when Chanel allowed social media a behind-the-scenes glimpse of one of its leather goods factories for the first time, instead of marveling about the meticulous artisanal process that goes into its celebrated handbags, social media viewers were astonished to find machines doing much of the work. Seduce with subtlety. Muted campaigns, minimal logos and toned-down images signal exclusivity, creating an enigmatic effect that transcends the functionality of the products or any faddish trends. Consider the decluttered aesthetic of Loro Piana or Brunello Cucinelli, or British designer Phoebe Philo, who, after leaving as Céline's creative director in 2017, vanished from the public eye for six years before returning to launch her debut solo collection in 2023. During that time, the famously internet-allergic designer (Philo once said, 'The chicest thing is when you don't exist on Google') amassed 300,000 Instagram followers, without posting once. Why? The understated elegance of Philo's work at Chloé and Céline saw her acquire an ardent fanbase of "Philophiles." The designer's absence truly made their hearts grow fonder, and her return was even more desired. Silence creates space for sensory appreciation. Luxury is often experienced in private: a quiet moment on a private jet, a personal shopping appointment, taking a Rolls-Royce for a solo spin or spending time in their personalization atelier. These micro-moments of silence allow consumers a rare respite away from the cacophony of voices coming from their tech or busy jobs. Their senses are sharpened, providing clarity and allowing them to appreciate the product or service even more. Composer Wolfgang Amadeus Mozart is widely attributed with saying: 'Music is not in the notes, but in the silence between them.' As luxury providers, you should be offering meaningful pauses, rather than adding to the noise. Strategic silence will stay above the fray. "Never complain, never explain." During her 70-year reign, Queen Elizabeth II never commented on scandal or speculation, and rarely expressed her opinions. It helped her preserve a timeless mystique, which reinforced her authority and dignity—qualities mirrored by heritage luxury brands. Model Kate Moss has also subscribed to a "never complain, never explain" ethos, shunning publicity and hardly ever giving interviews. Her media muteness gave her an icy cool, letting her work do the talking, both attributes that many luxury brands aspire to. Note when strategic silence doesn't work. There are some occasions when a low-key approach can backfire. • During A Crisis: If your brand faces issues such as cybersecurity breaches, worker violations or environmental scandals, customers expect transparency. Refusal to comment or apologize can lead customers to lose trust in your brand, while your silence allows social media and journalists to hijack the narrative. • When It Alienates Media Allies: Success may tempt you to snub media requests. But relationships with journalists and the public are long-term investments. If the tide turns, you may need their support. If you haven't spent time nurturing these relationships, then you could find yourself hustling to find visibility again. Want to know how to adopt a "strategic silent" marketing strategy? Look out for part two of "The Power Of Silence In Luxury." Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Buzz Feed
5 days ago
- Buzz Feed
These 42 Items Aren't Expensive, But They Sure Fooled Me
A cross-hatch tissue holder that's unnecessary, as it is simply placed around the tissue packaging, but it's giving Bottega Veneta, gonna be your next need. A timeless tennis bracelet sure to look like you put down some serious $$$ on Swarovski, which can stay our little secret. A layered necklace set so you can show off your social elite style even though your credit card isn't exactly platinum — they come separated, so you can add on other pieces, too! Reviewers rave about how great the quality is for the price because they don't tarnish. Inexpensive jewelry that doesn't turn your skin green? That's a gift from the gods. Tie-front satin PJs that'll have you looking like an influencer even when you're home alone watching The Hunting Wives non-stop while eating macaroni and cheese in wearing *catwalk-worthy* loungewear. Velvet room-darkening curtains so luxe you may avoid looking out your window because pushing these aside ruins the your unreasonably elegant curtains. A bunch of faux tulips (with over 17,000 5-star reviews!!!) that'll stay in bloom all year long, helping you keep your apartment lookin' bright and sunny no matter the season. A floating shelf sure to improve both the look and storage space in your dollhouse-sized kitchen. Those mug hooks make me more mugs. They're so darn darling hangin' up all at-the-ready! A coffee syrup dispenser set complete with premade flavor labels for turning your kitchen into the intimidatingly chic cafe you, sigh, don't have on your side of suburbia. A safety razor designed to be displayed upright and within site thanks to its included stand (available in a bunch of colors to best match your bathroom!). Keep your skin smooth and your bathroom looking *sharp* with this cute tool. A quirky coffee press for anyone who wants a French press with a look that perks them up as well as the coffee they make with it does! A pair of platform slippers that are basically Ugg Tazz fraternal twin, just without the hefty price tag. These are great as an indoor or errand slipper *and* they'll give you a smidgen of extra height if you could use a little ~lift~ every now and then. A chunky knit bag so eye-catching several reviewers have said they get nonstop compliments when they take it out. If you're looking for a statement accessory as useful as it is cute, look no further than this brag-worthy bag! A retro lamp that'll shine a light on your vivid, crayon-inspired color scheme brilliantly. An ultra soft faux-fur rug sure to feel luxurious every time you get out of bed and have this fancy fuzz between your toes instead of the cold wood floors beneath your feet. A slouchy matching set made with thick waffle knit material and big buttons, designed for folks who know how to rock that effortlessly chic "throw on and go" vibe that looks so cool comfortable people think it's gotta be $$$. A set of extra soft cooling bedsheets reviewers say feel like sleeping at a luxurious hotel. If you've found falling asleep a chore because of tossing, turning, and *sweating* at night then treat yourself to these cult-favorite sheets! And a pair of satin pillowcases for preventing bedhead and pillow creases on your face in the mornings *and* to help you slip into a silky smooth slumber every night thanks to their subtle cooling effect. Reviewers rave about these (seriously, they have over 200,000 5-star reviews!), saying they're an affordable alternative to ones that are typically $18 or more. Lilac St. Original Lashes — you're sure to wanna join the reviewers who have saved *thousands* of dollars by replacing their expensive lash extension appointments with these silk lash fiber lashes. These have an ultra-thin band, they adhere well, and they're meant to last up to 10(!!!) days. look at these review photos! They look more natural than my *actual* lashes. A brass and glass wall sconce available in sharp, rounded, and lifted petals that'll provide the cozy main-character-who-reads-a-lot energy you need in your own nook with your book. A retro-style smoothie maker, which is, to put it lightly, overwhelmingly lovely. This includes a mason jar mug and smoothie bottle, making it the perfect blender for a two-person household. This thing is a Power Puff Girl level appliance — darling, for sure, but it can pulverize ice and frozen fruits in its SLEEP. A spandex-blend slip maxi dress — a spot-on Skims lookalike that'll delight anyone who wants a chic silhouette they can actually move, eat, and *breath* in. Reviewers love that this material is comparable to the soft fabric used with Skims pieces, and some like the feel of this even more. And a bodycon jumpsuit with fun flared bottoms and a flexible fit great for workouts and days out. This piece may make you wonder if you accidentally bought an Aritzia Butter jumpsuit (until you see how much money you have left in your bank account thanks to this *steal* of a deal). A hammered glass ceiling light that has brushed brass hardware and an iridescent glow — this is sure to dazzle everyone who walks down your hallway with its diamond-like lighting effect. A reviewer-favorite Alleyoop 4-in-1 makeup brush designed with an eyeshadow brush, a blush brush, a brow brush, *and* a blending sponge — all in one! This beauty tool is about to become your new best friend, adventuring with you (because it's small enough to fit in your bag for quick touch-ups) every single day. A pair of stylish teardrop earrings that'll look like the golden version of the tears streaming down your face when you get overwhelmed by how ravishing they look. Too much? Not enough! These are practically the Bottega Veneta ones, minus the $$$ — both are even gold-plated. P.S. Reviewers say they're super lightweight and don't affect their sensitive ears! Uh oh, here come those tears again. A frosted globe floor lamp sure to look right at home whether you're holding tight to a sleek minimalist aesthetic or want a striking piece to add to the chaos in your maximalist space. We love it all! A mixed set of coupe glasses with luxe, dark hues that are so eye-catching they'll double as kitchen decor if you place them on your open shelves. A metal mirror with an open black frame — this piece is sure to provide depth and interest in any room it rests in. With a mirror like this, whatever reflects in it is sure to look like a piece of art. Oh, it's your face? Gorgeous! Get on the phone with Guggenheim! A handmade jute rug that'll be useful in pet-friendly homes, while also making your accent pieces stand out. An artificial olive tree for folks who love *window* shopping at Pottery Barn and West Elm, but prefer getting clever and creating the vibe at half the cost. A pair of palazzo pants to create the diva-chic aesthetic you've been dreaming of. Pair these with a crop top and long trench coat, toss on your favorite shades, and then (even with your hair unwashed and in a bun) you're runway ready. A luxury-scented candle comparable to Le Labo's Santal 33 (we're talkin' rich notes of jasmine, oud, and sandalwood) for folks who are old enough now to want their home to have its very own signature scent. Sigh, it's such a satisfying stage in life — I'm right there with you. And this candle is about to be with ME. A marble board wire cheese cutter so you can host a wine and cheese night with some elegant entertainment — let your guests slice their own pieces of cheese and watch them quickly become envious of your un-brie-lievably unique kitchen tool. A mossy garland light — place this on your headboard, vanity, or windowsill for a dreamy forest aesthetic that'll make West Elm feel jealous. A pretty copper measuring cup set so every step of your baking process can be pretty as a picture. A TikTok-famous sunset lamp for giving yourself some soothing light therapy every night — letting you enjoy a sunset even if the view from your window is the brick wall from the building next door. A quilted chenille floor pillow — an eclectic option for anyone in an apartment so small, "furniture" is a word that needs a little wiggle your apartment has none at all. A framed canvas painting sure to create a cozy, lived-in touch in empty nooks and crannies that could use a little somethin' special. A pair of plush velvet pillow covers that'll look straight off the shelves of Anthropologie. The large ruffled edges and rich jewel tones are going to add depth and interest to your cozy reading room. Plus, plush materials like velvet are gonna organically complement the dark, romantic aesthetic you've embraced since getting on that romantasy bandwagon. Kitsch's iconic claw clip, made famous for its impressively strong hold despite such a dainty design (it's suitable for all hair types) and rounded teeth that'll hold your style together all day without damage or breakage. An arched floor mirror you're gonna realize is a classic for a reason. The arch makes the reflection feel open, helping increase the size of any room you place it in. This is also a particularly great option for wardrobe you were wondering. An elevated laptop tote bag so *dang* good looking you might feel like you should be working for it and not the other way around!
Vogue
6 days ago
- Vogue
Hailey Bieber Is Embracing the Summer Goth Aesthetic
It's difficult to be low-key on a shopping trip to Bottega Veneta, but Hailey Bieber made a good go at it. Photographed yesterday in the L.A. store on Melrose Place, the Rhode founder opted for an easy, all-black ensemble. She wore a fitted black knit t-shirt with a scooped back, black capri pants, and heeled sandals, paired with a Bottega bag and oval sunglasses—her latest lemon yellow Rhode phone case the only pop of color. By any standards, it was a classic Hailey Bieber look, a failsafe fashion formula that ticks off summer trends (she loves the divisive cropped pants shape and a flip-flop) while being wearable and relaxed—perfect for picking up more bits at Bottega. While a dark monochromatic moment might seem incongruous with a long, hot summer in Los Angeles, the summer goth aesthetic has been living large among celebrities. Take Margot Robbie on the beach in Ibiza in a silky, sheer black maxi dress for one. BACKGRID USA GAMR/SPOT / BACKGRID Photo: Splash News Bieber has long been a Bottega Veneta devotee; it makes sense, aligning on the clean, minimal aesthetic with considered pops of color and sumptuous, luxe fabrics and silhouettes. The house is inherently linked to the it-girls that propeled 'quiet luxury' into the sartorial stratosphere. Over the years, she's stepped out in unreleased sneakers and a pretty wild pair of BV feather jeans, toted the house's oversized pouch bag in a rainbow of colors, kickstarted the viral drop earrings moment alongside Kylie Jenner, and walked red carpets in the house's ultra feminine, sensual silhouetted gowns. She's got an extensive Bottega bag selection, slinging the Jodie bag around as well as using the Hop bag as a must-have mommy accessory. It remains to be seen what yesterday's shopping trip yielded.
