Meta introducing channel subscriptions, ads in WhatsApp Updates tab
Meta announced that it is introducing channel subscriptions, promoted channels and ads in Status in the WhatsApp Updates tab to help users find channels and products they're interested in. 'We've been talking for years about how to build a business on WhatsApp in a way that doesn't interrupt personal chats, and we believe the Updates tab is the right place to introduce that,' Meta said. Nothing changes about people's personal chats, which remain end-to-end encrypted and are not used for ads, Meta added.
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