Walkers adds two new crisp flavours to its permanent classic range
The brand has been working on the new flavours for a year
Packets of Walkers crisps
Walkers has added two permanent flavours to its core range, launching Sticky Teriyaki and Masala Chicken. After a year of testing, a six-step process and 63 different flavour submissions, Walkers' research and development team landed on two flavours to be added to the permanent lineup.
A study of crisp lovers found that they prefer the taste of the new flavours over the classics such as Cheese & Onion and Salt & Vinegar. Three-quarters of consumers said they would be much more likely to buy Masala Chicken than Prawn Cocktail; They would recommend Sticky Teriyaki over Cheese and Onion; and would be much more likely to choose both Sticky Teriyaki and Masala Chicken over the existing core range.
Wayne Newton, Senior Marketing Director Walkers said: 'Our development team has been on a mission for the past year to find two new flavours that meet the highest standards. After thousands of crisps crunched, flavours tested, and bags rustled, we're pleased to bring something entirely new to the table with Sticky Teriyaki and Masala Chicken.'
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Sticky Teriyaki and Masala Chicken can be purchased from the week of 11 August.
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