Sir David Attenborough, William Shakespeare and... a Greggs sausage roll? British pastry to be immortalised at Madame Tussauds
The iconic Greggs sausage roll will be immortalised with its own wax model at Madame Tussauds.
A beloved British classic, the pastry will sit alongside the likes of well-known figures such as Sir David Attenborough, Stormzy, and William Shakespeare.
For a limited time, it will be on display at the London wax museum's 'culture capital' section dedicated to 'icons who have helped shape modern British culture'.
The savoury treat will be unveiled at the attraction next week, just in time for National Sausage Roll day on June 5.
It will be placed on a blue velvet cushion accompanied by a commemorative plaque which notes that Greggs was founded in 1951 and that 365 million of its sausage rolls, each with 96 layers of flaky pastry, are bought every year.
The one-of-a-kind replica sausage roll marks the first time an individual food item has ever been given the celebrity treatment.
Greggs' CEO, Rosin Currie said: 'It's a true celebration of a national favourite, and we couldn't think of a more fitting tribute in the lead-up to National Sausage Roll Day.
'Seeing our Sausage Roll receive the celebrity treatment is a proud and slightly surreal moment for all of us at Greggs.'
The plaque notes that Greggs was founded in 1951 and that 365 million of its sausage rolls, each with 96 layers of flaky pastry, are bought every year.
The bakery claims to sell one millions sausage rolls every day, helping Greggs making a pre-tax profit of more than £200 million on last years sales of more than £2 billion.
Its sausage rolls have also felt the effect of inflation with the price shooting up by a staggering 30 per cent since 2021, when it was priced at just £1.
But at the start of 2022 the price rose to £1.05, then £1.10 in May 2022, £1.15 in October 2022 and 1.20 by January 2023.
In 2024, the cost being increased to £1.25 before the bakery chain bumped up against in January by another 5p, meaning it now costs £1.30.
However, this has not stopped the savoury treat from becoming a favourite among the British public.
The wax replica followed the same making-of process as the human figure creations with the Madame Tussauds' team studying dozens of individual sausage rolls to ensure it has been recreated perfectly.
Studio manager at Madame Tussauds London, Jo Kinsey, said: 'The Greggs Sausage Roll is synonymous with British culture – we just had to put it in our Culture Zone.
'Our artists have put in numerous hours to capture every detail of this popular menu item, the pressure was on to capture it perfectly because we know how passionate Brits are about their favourite pastry!
'We took the process very seriously, making this creation the exact same way we make all our figures at the attraction.
'We're delighted to honour its iconic status with a history-making feat – the first time an individual food item has had the honour of having their own figure at Madame Tussauds London.'
Earlier this month, the wax museum unveiled a new model of the Princess of Wales to join replicas of her husband Prince William, and King Charles and Queen Camilla.
The figure is modelled on the outfit the royal wore to the annual Diplomatic Reception at Buckingham Palace in December 2023, the second of King Charles's reign.
Prince William's figure also received a restyling in honour of the new display, now wearing a black Ede and Ravenscroft tuxedo and a white tie.
Madame Tussauds first launched a wax figure of Kate in April 2012, one year on from her wedding to Prince William at Westminster Abbey.
The figure has been 'refreshed from tiara to toe' in honour of the Prince and Princess of Wales, who recently celebrating their 14th wedding anniversary.
Meanwhile, the figures of Prince Harry and Meghan Markle were separated from their family in January 2020 after they decided to step back from royal duties.
The waxworks were placed in a new Awards Party zone along with their showbiz friends like George Clooney and then-pals Victoria and David Beckham.
Madame Tussauds is a popular tourist attraction in London, with a reported 10 million guests each year.
It offers fans a chance to take selfies and snaps with their favourite celebrities, if they've been unable to meet them in person.
The life like Sausage Roll will be on display from National Sausage Roll Day, Thursday June 5, throughout the month.
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