Could AI change rugby league? The revolution has already begun
What makes the Bulldogs' AI adoption particularly intriguing is Driussi's other role as CEO of Quantium, an Australian artificial intelligence and advanced analytics company. The firm works with major Australian companies, such as Woolworths, Commonwealth Bank, Telstra and Qantas.
The connection provides the Bulldogs access to world-class AI expertise that would typically cost NRL clubs millions of dollars to develop themselves. While Driussi is careful not to discuss any formal arrangements, the potential for knowledge transfer is obvious.
The 'Family Club' previously revealed it used AI to identify Jacob Preston during his recruitment from the Roosters' pathways system, suggesting the technology has been instrumental in some of their personnel decisions.
AI's influence on sport was one of the topics discussed at the NRL's Business of Sport Conference in Las Vegas at the University of Nevada, just before this year's season-opening matches at Allegiant Stadium. The headline speakers were Driussi and Paul Devlin, the latter the global strategy leader for betting, gaming and sports technology at Amazon Web Services.
Devlin, who has held high-performance roles at the Brisbane Broncos, South Sydney, Parramatta and Melbourne Storm, said AI would transform the sporting landscape.
'We see AI as absolutely revolutionary, and we think it will impact every area of business in the future,' Devlin says.
'So everybody should be experimenting with it right now, so that was kind of the key message that came out of that NRL event ... AI is going to improve every area of business, but it is really clear on the insight generation from the data side of it in a sport like rugby league on talent identification, load monitoring, safety of the games through simulations, as well as the fan side of sport as well.'
Several NRL clubs are already dabbling with AI. One leading head coach, speaking on the condition of anonymity to protect the club's intellectual property, said that AI had the potential to help analysts wade through reams of data to come up with a couple of key takeaways when preparing for an opponent.
'That's where I see the next step in world sport, how AI can save you time in identifying those trends so you're not wasting time doing it yourself,' the coach says.
'The advantage you get is saving man-hours, so you actually spend less time on computers and more with the players.
'You can see the information that's relevant; missed tackles is the most outdated stat because there's no context to it. And completion rates; seven of the top-10 completing teams didn't make the finals last year.'
Here's a practical example of how AI is being used. One club found the best way to beat the Storm is to limit their time in possession. If you can restrict them to less than 23 minutes and 25 seconds with the football – they average 26 minutes and 36 seconds – you have an almost 100 per cent chance of winning. Not easy to do in reality, but it's useful information.
While most NRL teams focus heavily on pre-contact metres – the distance gained before first defensive contact – to build momentum, a different focus is required to beat Canberra. AI found the Raiders were uniquely driven by post-contact metres, those tough yards gained after contact. Limit those metres, and you can stop the Green Machine.
Canterbury's embracing of AI reflects a broader transformation sweeping through professional sport worldwide. American sports leagues are leading the charge, with the NFL processing more than 500 million data points per season through its Digital Athlete system, reducing player injuries by 700 missed games since 2023. Major League Baseball has implemented AI for pitching analysis and injury prevention, while the NBA uses machine learning for player load management and game strategy optimisation.
English Premier League clubs are using AI for recruitment: Brighton's system identified Moises Caicedo before his eventual £115 million ($240 million) transfer from them to Chelsea, while Liverpool's partnership with Google DeepMind has produced tactical analysis tools that club experts prefer over traditional methods 90 per cent of the time.
The secrecy surrounding Canterbury's AI implementation is understandable given the competitive implications; NRL clubs are notoriously protective of innovations that might provide advantages.
The technological investment aligns with the Bulldogs' recent restructure. The blue and whites are constructing a $50 million centre of excellence at Belmore and have significantly expanded their pathways programs, including taking over the Fiji Silktails program.
'We're building for long-term success,' Driussi says. 'That means investing in the best people, the best facilities and the best technology available to us.'
Bulldogs chief executive Aaron Warburton confirmed the club's commitment to innovation.
'We're always looking at ways to improve our operations and give our players and staff the best possible tools to succeed,' Warburton says. 'Technology is certainly part of that equation.'
Loading
The club's return to finals football last year, after missing the post-season for eight seasons, has been attributed to improved recruitment, player development and coaching. However, the role of AI in this transformation remains largely hidden.
Given the global AI sports market is tipped to grow from $1.2 billion to nearly $30 billion by 2032, getting in early could be the key to success. Already, rivals are playing catch-up to Canterbury.
For a club that has endured wooden spoons and years of mediocrity, the Bulldogs are marrying old-school values with cutting-edge technology. Whether that translates to premiership glory remains to be seen, but the Bulldogs are betting heavily that the future of rugby league will be shaped by artificial intelligence.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Perth Now
20 minutes ago
- Perth Now
I've shown them: Groves completes grand set of wins
Australia's Kaden Groves has completed his set of grand tour stage wins after traversing the slippery roads to triumph on the penultimate day of the Tour de France. His late solo breakaway left the big two of Tadej Pogačar and Jonas Vingegaard trailing in the pouring rain of northern France. The Alpecin-Deceuninck rider surged ahead 16 kilometres from home and held on for his first Tour stage win and 10th at major races. The 26-year-old from the Sunshine Coast has claimed two at the Giro d'Italia and seven at the Spanish Vuelta. His bike-handling skills in the wet were to the fore as he negotiated a sodden descent 21km from the finish while two other rivals skidded out of control. He finished 54 seconds ahead of Frank van den Broek and 59 clear of Pascal Eenkhoorn, bursting into tears as he crossed the finish line in Pontarlier. He said: "There's so much pressure at the Tour, and having won in the Giro, having won in the Vuelta, all I ever get asked is am I good enough to win in the Tour? And now I show them. "It's my first time winning, so it's pretty incredible." Earlier in the stage, another Australian, Harrison Sweeny, had made his mark. When the front group tackled the 3.6km Côte de Thésy, Frenchman Jordan Jegat launched a solo attack, but he was then overtaken by Sweeny. As rain fell heavily again after 40km, Sweeny opened up a 50-second lead, only to be quickly reeled in. Aside from the Australian cameos, Pogačar kept things safe to maintain his healthy lead over arch-rival Vingegard and set the stage for a triumphant finale into Paris on Sunday. The Slovenian ace has a 4 minutes 24 seconds advantage over two-time Tour winner Vingegaard with Germany's Florian Lipowitz 11:03 behind Pogačar in third overall. Barring a dramatic misadventure, Pogačar should complete the job on Sunday and move level with British rider Chris Froome on four Tour titles. Victory would also give Pogačar a fifth Grand Tour after winning the Giro d'Italia in dominant fashion last year. However, Sunday's final stage is not a processional one, as is usually the case, and could potentially prove troublesome toward the end with three consecutive climbs. Saturday's 184.2km route from Nantua through eastern France featured three small climbs and a moderately difficult one up Côte de Thésy. The wet roads were treacherous at high speeds, with France's Romain Grégoire and Spaniard Iván Romeo both crashing as they attempted to navigate tight turns. Both were able to continue. The final stage is a 132.3km ride from Mantes-la-Jolie to Paris, where the peloton will cycle up the famous Butte Montmartre three times before the final laps on the Champs-Elysees. With agencies
The Age
2 hours ago
- The Age
A golden effort, a cruel ending, a classic for the ages
It was, friends — the result aside — rugby at its very best. The second thing to celebrate was just how wonderfully the Wallabies played. I want my Australian teams to bleed for the jersey, to back themselves, to eschew the percentage play in favour of a damn-the-torpedoes, full-speed-ahead approach — and that is exactly how they played from the outset. After losing last week, our blokes started the match as 6-1 underdogs, criticised by former Lions coach Clive Woodward for having a 'losing mentality,' and there was a widespread feeling that we were simply outclassed. But under the captaincy of Harry Wilson, the Wallabies looked like a different team from the opening whistle. The lineouts worked. The scrums worked. Courtesy of the likes of Will Skelton and Rob Valetini coming into the pack this week, we had so much go-forward in the collisions that the Lions forwards were reeling with every clash. Loading In the backs, Joseph-Aukuso Suaalii, Len Ikitau, Tom Wright and Max Jorgensen made break after break. With ten minutes to go before half-time we had gone out to an 18-point lead, 23-5, courtesy of fabulous tries to James Slipper, Jake Gordon and Tom Wright - and it really looked as if not just a win but a blow-out win was on the cards! Even when the Lions came back with two tries of their own just before half-time, hope sprang eternal. For still the Wallabies didn't back off, tackling themselves red-raw meantime. The Australians even had the line wide-open at one point for what might have been the winning Wallabies try with ten minutes to go, only for our ball to be lost on heavy contact. It all came down to the final minute, with the Wallabies clinging to a 26–24 lead — only for the Lions to go over in extremis, in the corner. Many felt Lions flanker Jac Morgan's pulling down of Carlo Tizzano at a ruck just before Hugo Keenan scored, should have seen the try disallowed. Maybe. Maybe not. The ref said it was a legitimate try, and so be it. That technical loss aside, there was victory off the field in having staged such a match at the MCG — before a Lions world-record crowd of just over 90,000 — with many Victorians seizing the rare opportunity to witness a game of such global significance. With that in mind, I'll leave you with the words of Mr AFL himself, Eddie McGuire, who texted John Eales and myself immediately after the match ended. Folks, here's… Eddie!' 'What an amazing night for your code. 90,000 at the MCG! 'Record. Amazing game.,' McGuire messaged. 'Not sure why we didn't get the last penalty. Ref has no idea about setting up a huge result and a big final game. Another effing tax auditor ruining the game!! 'Almost the perfect result. Still an amazing night. You should be very proud of the rugby culture. A week of joy. More please!' More to come, Eddie. It will be at the Olympic Stadium, next Saturday night. The Australians will be waiting for the Lions. They're a team that has grown before our eyes over this past week, a team to be proud of. They will be even better next week, and if there is a rugby God, this time it will go our way!
Sydney Morning Herald
2 hours ago
- Sydney Morning Herald
A golden effort, a cruel ending, a classic for the ages
It was, friends — the result aside — rugby at its very best. The second thing to celebrate was just how wonderfully the Wallabies played. I want my Australian teams to bleed for the jersey, to back themselves, to eschew the percentage play in favour of a damn-the-torpedoes, full-speed-ahead approach — and that is exactly how they played from the outset. After losing last week, our blokes started the match as 6-1 underdogs, criticised by former Lions coach Clive Woodward for having a 'losing mentality,' and there was a widespread feeling that we were simply outclassed. But under the captaincy of Harry Wilson, the Wallabies looked like a different team from the opening whistle. The lineouts worked. The scrums worked. Courtesy of the likes of Will Skelton and Rob Valetini coming into the pack this week, we had so much go-forward in the collisions that the Lions forwards were reeling with every clash. Loading In the backs, Joseph-Aukuso Suaalii, Len Ikitau, Tom Wright and Max Jorgensen made break after break. With ten minutes to go before half-time we had gone out to an 18-point lead, 23-5, courtesy of fabulous tries to James Slipper, Jake Gordon and Tom Wright - and it really looked as if not just a win but a blow-out win was on the cards! Even when the Lions came back with two tries of their own just before half-time, hope sprang eternal. For still the Wallabies didn't back off, tackling themselves red-raw meantime. The Australians even had the line wide-open at one point for what might have been the winning Wallabies try with ten minutes to go, only for our ball to be lost on heavy contact. It all came down to the final minute, with the Wallabies clinging to a 26–24 lead — only for the Lions to go over in extremis, in the corner. Many felt Lions flanker Jac Morgan's pulling down of Carlo Tizzano at a ruck just before Hugo Keenan scored, should have seen the try disallowed. Maybe. Maybe not. The ref said it was a legitimate try, and so be it. That technical loss aside, there was victory off the field in having staged such a match at the MCG — before a Lions world-record crowd of just over 90,000 — with many Victorians seizing the rare opportunity to witness a game of such global significance. With that in mind, I'll leave you with the words of Mr AFL himself, Eddie McGuire, who texted John Eales and myself immediately after the match ended. Folks, here's… Eddie!' 'What an amazing night for your code. 90,000 at the MCG! 'Record. Amazing game.,' McGuire messaged. 'Not sure why we didn't get the last penalty. Ref has no idea about setting up a huge result and a big final game. Another effing tax auditor ruining the game!! 'Almost the perfect result. Still an amazing night. You should be very proud of the rugby culture. A week of joy. More please!' More to come, Eddie. It will be at the Olympic Stadium, next Saturday night. The Australians will be waiting for the Lions. They're a team that has grown before our eyes over this past week, a team to be proud of. They will be even better next week, and if there is a rugby God, this time it will go our way!
