logo
With tariff war paused, customers leverage festivals to boost auto sales in April: FADA

With tariff war paused, customers leverage festivals to boost auto sales in April: FADA

Economic Times05-05-2025
Tired of too many ads?
Remove Ads
Tired of too many ads?
Remove Ads
Popular in Auto
Overall automobile retail sales in India grew a modest 2.95 per cent in April this year to 22,87,952 units with completion of purchases by customers around Chaitra Navratri, Akshay Tritiya, Bengali New Year, Baisakhi and Vishu helping April end on a positive note, Federation of Automotive Dealers Associations said on Monday. Total automobile sales in India in April 2024 stood at 22,22,463 units, Federation of Automotive Dealers Associations (FADA) said in a statement."With the tariff war paused, stock markets staged a sharp pullback -- alleviating investor concerns -- and customers thus leveraged Chaitra Navratri, Akshay Tritiya, Bengali New Year, Baisakhi and Vishu to complete purchases, helping April end on a positive note," FADA President C S Vigneshwar said.He said two-wheeler retail volumes demonstrated a resilient up-cycle -- growing 2.25 per cent year-on-year and accelerating 11.84 per cent month-on-month, underscoring a stable demand environment amid mixed headwinds."Dealers reported buoyant enquiry growth in rural areas post-Rabi harvest, driven by strong crop yields, healthy reservoir levels and a favourable monsoon outlook, while wedding-season tailwinds sustained rural offtake," Vigneshwar said.All categories except commercial vehicles (CV) closed in the green, with two-wheelers, three-wheelers, passenger vehicles (PV) and tractor up 2.25 per cent, 24.5 per cent, 1.5 per cent, and 7.5 per cent, respectively, while CVs declined 1 per cent, FADA said.Two-wheeler retail sales in April this year stood at 16,86,774 units as against 16,49,591 units in the same month last year, up 2.25 per cent.PV retail last month stood at 3,49,939 units as compared to 3,44,594 units in April 2024, up 1.55 per cent, it added.Urban demand remained robust, supported by new-model introductions, although elevated financing costs and new emission norm 'OBD2B'-linked price adjustments posed isolated bottlenecks, he added.On the outlook, FADA said dealer feedback paints a nuanced picture for May across all segments with PV retails expected to hold steady but muted, as buyers await new-model roll-outs and contend with elevated financing costs.In two-wheelers, FADA said, "Marriage-season and post-harvest demand should underpin enquiries, yet financiers are tightening customer-level credit criteria -- higher CIBIL requirements and down-payment mandates -- despite broader banking-system liquidity. Summer heat and school holidays may further suppress showroom visits though IMD predicts that it may not be as bad as last year."CVs are likely to trade flat, weighed down by a high-base effect, slower e-commerce activity and intensifying competition from electric three-wheelers; targeted OEM incentive schemes and forthcoming infrastructure projects offer some offset, it added.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

PV dispatches fall for third straight month as demand stays subdued
PV dispatches fall for third straight month as demand stays subdued

Business Standard

time2 days ago

  • Business Standard

PV dispatches fall for third straight month as demand stays subdued

Right ahead of the festive season, passenger vehicle (PV) dispatches remained on the slow lane in July, declining 0.2 per cent year-on-year (YoY) to 341,510 units as dealership inventory stayed elevated, prompting manufacturers to moderate supplies. This marks the third straight month of decline in PV dispatches. PV production in July was flat at 398,071 units (up 0.1 per cent), indicating that original equipment manufacturer (OEM) dispatches are being calibrated to retail demand. Within PVs, passenger car wholesales fell 0.5 per cent, while utility vehicles grew a modest 2.4 per cent. PV retail sales declined 0.8 per cent YoY in July, and the Federation of Automobile Dealers Associations (FADA) said urban demand was muted due to low enquiry levels and restrained customer sentiment. Inventory levels remain at around 55 days. PV dispatches have been under strain since the start of this fiscal. After growing 5.5 per cent in April, they fell 0.8 per cent in May and 6.3 per cent in June. For April–July, PV dispatches were down 0.7 per cent. India's largest PV maker, Maruti Suzuki, recorded flat dispatches in July at 137,776 units, data from the Society of Indian Automobile Manufacturers (SIAM) showed. Speaking to reporters earlier this month, Partho Banerjee, senior executive officer, marketing and sales, Maruti Suzuki, said the company was optimistic about the upcoming festive season, with Onam in Kerala and Ganesh Chaturthi in September likely to drive demand. 'Bookings in Kerala are already up 10 per cent in July, which is a strong festive indicator. A good monsoon and potential MSP hikes are also expected to support rural sentiment and further boost sales,' he said. Rajesh Menon, director general, SIAM, shared the sentiment: 'With the advent of the festive season beginning with Onam festivities in the latter part of August, the Indian auto industry remains cautiously optimistic for the demand momentum to pick up in the coming months.' Early signs are visible — retail PV sales grew 10.8 per cent in July compared to June. FADA said monsoon tailwinds and festival fervour should spur demand in August. Precision promotions, partnership-driven finance solutions, and dynamic rural–urban engagement will be critical to convert latent demand into sustained retail growth, it said. Industry insiders noted that rural growth has slowed from 10 per cent last year to 2–3 per cent, while urban demand shows improving bookings but deferred deliveries amid IT job concerns, AI-related uncertainties, and geopolitical factors. Analysts said their channel checks show buyer footfall and queries have fallen in recent months, partly due to job-market uncertainties, with people taking longer to finalise purchases. PV exports remained stable, growing 8.7 per cent in July, though the base was low at 67,292 units. Two-wheeler and three-wheeler dispatches rose in July — 8.7 per cent and 17.5 per cent, respectively. Within two-wheelers, scooters grew in double digits (16.2 per cent) while motorcycles rose 4.7 per cent. Within three-wheelers, passenger carriers grew 21.4 per cent, while goods carriers rose 10.6 per cent. E-rickshaw dispatches, however, fell 53 per cent.

Auto sales in July 2025: Exports save the day as local car sales enter slow lane
Auto sales in July 2025: Exports save the day as local car sales enter slow lane

Hindustan Times

time3 days ago

  • Hindustan Times

Auto sales in July 2025: Exports save the day as local car sales enter slow lane

Car sales in India entered the slow lane in July 2025, only to be propped up by higher exports. The demand at dealerships is muted still. WagonR hatchbacks are seen parked at the manufacturing plant of Maruti Suzuki in Manesar. India's largest carmaker continues to restrict new car dispatches to dealerships amid a slump in demand and a rise in unsold inventory.(REUTERS) Indian carmakers shipped 3,40,772 units to dealerships last month as against 3,41,510 units in the year-ago period—registering a decline of 0.2%, according to wholesale data released by the Society of Indian Automobile Manufacturers on Thursday. Exports rose 8.7% year-on-year to 67,292 units during the same time. That compares with 3,98,071 cars produced last month. Essentially, at 4,08,064 units, local car sales and exports outstripped monthly production. 'All vehicle segments posted stable performance in July 2025, though overall sentiments in the passenger vehicles segment has remained subdued so far,' SIAM's Director General Rajesh Menon said in a statement. To be sure, SIAM's auto sales data isn't an indicator of demand on the ground but of how much inventory they stock at dealerships. In reality, the decline is steeper. Retail car sales—calculated as the number of vehicle registrations on the government's VAHAN portal—fell 0.81% year-on-year to 2,97,722 units in July 2025, according to data from the Federation of Automobile Dealers Associations. That's a yawning gap of 43,050 units between demand and supply. 'The Aashaada period and auspicious delivery days, combined with targeted schemes, new-model introductions and aggressive rural marketing, powered hinterland sales that picked up decisively towards month-end,' FADA President CS Vigneshwar said in a 7 August statement. 'Urban demand, however, remained muted due to low enquiry and restrained customer sentiment.' 'With inventory levels steady at around 55 days, calibrated discounting, streamlined finance facilitation and intensified urban outreach will be crucial for festive-season growth.'

Senco Gold Q1 profit doubles on festive demand, showroom expansion, margin gains
Senco Gold Q1 profit doubles on festive demand, showroom expansion, margin gains

Economic Times

time3 days ago

  • Economic Times

Senco Gold Q1 profit doubles on festive demand, showroom expansion, margin gains

Live Events (You can now subscribe to our (You can now subscribe to our ETMarkets WhatsApp channel Listed jewellery firm Senco Gold Limited has doubled its profit after tax (PAT) in the Q1 of FY 26 to Rs 104.6 crore compared to the same quarter last year. The topline of the company grew by 30 per cent year-on-year to Rs 1826.2 eastern India based retail jeweller has a network of over 186 showrooms across 17 states & UTs, including one showroom in Dubai, UAE and 7 Sennes on the performance, Suvankar Sen, Managing Director & CEO, Senco Gold said "The quarter was marked by continued geopolitical tensions, tariff war as well as huge rise in gold price by 32 per cent Y-o-Y and 5 per cent Q-o-Q, consumer demand remained elevated, enabling us to deliver robust topline growth and achieve our highest-ever Q1 retail performance. In Q1, 10 new showrooms were added to the network, comprising 5 COCO (including 1 Sennes store), 1 FOCO, and 4 FOFO formats. The strong momentum was significantly fuelled by a favourable festival like Akshay Tritiya driving our sales. In the retail segment, COCO showrooms, contributing 63% to the overall retail revenue, registered a 25% growth in Q1.""The FOFO business, which accounts for the remaining 37%, grew by a strong 34% during the same period. Our old gold exchange program ensures that the price rise impact was mitigated ensuring continued demand," Sen said."We remain confident that, given our long-term strategy and strategic calibrations, we are well positioned to deliver 18%-20% revenue growth, 6.8%-7.2% EBITDA Margin and 3.7%-4.0% PAT margin," Sen on the financial performance, Sanjay Banka (Group CFO & Head IR) commented, "The EBITDA margin improved substantially to 10% as against 9.2% in Q4 FY25 and 7.7% in Q1 FY25 YoY which was primarily driven by higher diamond jewellery sales , improved product mix as we are consistently improving our hyperlocal jewelleries outside East and improved realisation due to gold price rise. OPEX has been maintained under tight vigil leading to operating leverage which has resulted in the improved EBITDA margin."

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store