StickyGinger secures Marks & Spencer MENA PR retainer
StickyGinger has been appointed as the PR agency for Marks & Spencer MENA, operated by Al-Futtaim Group, following a four-month-long pitch process.
The agency will oversee PR strategy, regional campaigns, media relations, influencer activations and press shows across the GCC, supporting the brand's positioning and market presence.
With a strong footprint in the region, Marks & Spencer offers fashion, beauty, home essentials, and food, catering to a broad consumer base. StickyGinger's remit will focus on enhancing the brand's presence across these categories, tailoring messaging to resonate with regional audiences and aligning campaigns with key retail moments, including Ramadan.
'We're incredibly proud to partner with Marks & Spencer MENA and the Al-Futtaim Group,' says Kiera Purdue, MD of StickyGinger. 'As a British-owned agency, this partnership is a huge win for us, and we're proud to have been selected for our creative thinking, award-winning approach and omnichannel expertise.'
Purdue also acknowledged Marks & Spencer's legacy in retail, stating that the agency aims to strengthen its position as a multicategory destination in the region. 'Marks & Spencer has such a strong legacy in retail, and we can't wait to help tell its story and boost its presence as the go-to brand for fashion, beauty, home, and food in the region.'
StickyGinger's appointment further reinforces its position in the fashion and lifestyle sector, adding to a portfolio that includes global brands such as Levi's, PUMA, Spinneys, and Pizza Hut. The agency's immediate focus will be on launching Ramadan-specific campaigns, including product launches tailored to the occasion, while developing long-term strategies to maintain and grow Marks & Spencer's visibility and brand relevance throughout the year.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Al Etihad
3 hours ago
- Al Etihad
High-level trade talks between China and US kick off in London
9 June 2025 17:59 LONDON (dpa)Businesses and policymakers are watching closely as high-level trade talks between the United States and China began in London on Monday, with hopes of defusing tensions between the world's largest has dispatched Vice Premier He Lifeng for the negotiations while the United States is to be represented by Treasury Secretary Scott Bessent, Commerce Secretary Howard Lutnick and Trade Representative Jamieson state media reported the talks kicked off on Monday afternoon.A spokesperson for the British government confirmed only that the meeting will take place in the UK and that the country "welcomes the dialogue."Issues up for discussion are likely to include US restrictions on the sale of high-tech products to China, and China's restrictions on the export of rare earth minerals, where it dominates the global President Donald Trump and Chinese President Xi Jinping agreed on the meeting in a phone call on is the first since a meeting in Switzerland in May when tariffs on both sides were cut back to Trump, the talks will focus on the details of the May trade agreement. White House press secretary Karoline Leavitt called on China to keep its side of the agreement to pave the way for a more comprehensive the phone call between the two presidents, China has also called on the US to stick to the agreement, while refraining from criticism. Beijing has urged the US to evaluate objectively the progress made and withdraw negative measures directed at China.
Time Out Abu Dhabi
5 hours ago
- Time Out Abu Dhabi
The new British school coming to Abu Dhabi's Fahid Island has been revealed
Just when we thought Abu Dhabi's newest island couldn't get any glossier, it goes and bags a super-premium British school. That's right – King's College School Wimbledon is officially opening its first regional campus on Fahid Island. Set to welcome students in September 2028 (pending final approvals), the upcoming K-12 campus will sit on a massive 50,000 square metre site and cater to up to 2,200 students. This isn't just another international school – we're talking one of the UK's top institutions, promising an academic track that paves the way to the world's best universities. More: Fahid Island will include a 10km fitness track, a beach club and a five-star resort The news comes hot on the heels of Fahid Island's big reveal – Aldar's latest luxury lifestyle destination, where beaches, blue lagoons, bougie resorts and now, a world-class school are all part of the master plan. Prices for the island's residential units are already turning heads, with one-bedroom apartments starting from over Dhs3 million. And with a school of this calibre in the works, interest might spike further still. Aldar Education, the force behind some of the capital's most respected schools, is leading the charge here – and with campuses already flourishing on Yas Island, Saadiyat and Khalifa City, this latest move feels like a natural evolution. According to Aldar, the addition of King's College School Wimbledon will help the group deliver 4,000+ new student places by the 2028-29 academic year. This project isn't a one-school wonder – future phases of Fahid Island will bring even more educational institutions into the mix. It's shaping up to be the kind of community where families can live, learn and lounge without ever leaving the island. Sahar Cooper, CEO of Aldar Education said: 'Aldar Education's robust network – with schools on Yas Island, Khalifa City and Saadiyat Island – will expand capacity by offering over 4,000 new student places by the 2028-29 academic year, ensuring diverse, accessible and high quality education opportunities throughout Abu Dhabi.' Living in Abu Dhabi When is the next public holiday? Here's when you'll have your next day off 5 unexpected Emirates ID perks you should seriously be using And yes, they all make our lives a little bit easier 12 brilliant day trips from Abu Dhabi for when you need to escape the city And some of them are free
Emirates Woman
9 hours ago
- Emirates Woman
The first-ever Birkin bag is up for sale. Here's how you can buy it
For fashion connoisseurs and collectors alike, the Hermès Birkin is more than an accessory—it's a cultural artifact, a symbol of status, and, increasingly, a sound investment. Yet even for those with considerable means, securing one is no simple feat. Waiting lists stretch into years, and exclusivity is fiercely guarded. But now, the ultimate sartorial trophy, the very first Birkin bag ever created, is set to go under the hammer. Sotheby's Paris will unveil this historic piece in its Fashion Icons sale on July 10, offering a rare chance to own the prototype that launched a global phenomenon. Estimated to start bidding around $10,000, this isn't just any Birkin—it's the original, once carried by its namesake, Jane Birkin herself. Crafted in supple black leather with gleaming gold hardware, the saddle-style bag bears the engraved initials J.B., a testament to its personal connection with the British-French icon. Its provenance is as legendary as its design: conceived in 1984 during a chance encounter on a flight, when Birkin's straw tote spilled mid-air. Over a casual conversation with Hermès CEO Jean-Louis Dumas, the blueprint for the Birkin was sketched on an airplane sick bag—an origin story befitting fashion folklore. The bag was gifted to Birkin, who later sold it in 1994 to raise funds for AIDS research. It eventually landed in the hands of a private collector, known only as Catherine B. Now, three decades later, it returns to the auction stage, where it could very well shatter records. Sotheby's has remained tight-lipped on the reserve price, but expectations are high. 'The Original Birkin holds the potential to redefine records,' says Morgane Halimi, Sotheby's global head of handbags and fashion. The current auction record for a handbag stands at $510,000, set by a diamond-encrusted crocodile Birkin in 2017. Before the Paris sale, the bag will be exhibited at Sotheby's New York from June 6 to 12, followed by a showcase in Paris. Online bidding opens June 26, closing on July 10—marking the end of an era for one collector, and the beginning of a new chapter for another. For those who covet not just luxury, but legacy, this is the ultimate acquisition. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied & Feature Image: Pinterest
