Local author details how Taylor Swift became 'mastermind' of the music industry
(WSYR-TV) — The phenomenon that is Taylor Swift has become more than just chart-topping hits. It's become big business for local economies lucky enough to host her concerts.
According to the New York Times, her latest tour, The Eras Tour, generated over two billion dollars in ticket sales alone; More than doubling the previous record holder.
Kevin Evers, is a senior editor at the Harvard Business Review, and joined Bridge Steet Monday to discuss his new book which takes a dive deep into the success behind the 'Mastermind.'
The book is title 'There's Nothing Like This: The Strategic Genius of Taylor Swift.' It comes out April 8th. You can preorder the book and find out more information about Evers by visiting NothingLikeThisBook.com.
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