MANSCAPED ® Launches 'Razor Island,' Fortnite's First Fully Shaveable Gaming Experience
SAN DIEGO--(BUSINESS WIRE)-- MANSCAPED ®, the global men's grooming company, and gaming agency Druid Creative today announce the launch of 'Razor Island,' a fully integrated Fortnite map and game mode like no other. This immersive experience drops players into a one-of-a-kind virtual grooming adventure, complete with a MANSCAPED-inspired landscape, quests to build out the ultimate grooming arsenal, and the freedom to trim your way through the video game giant's first-ever shaveable island.
'For MANSCAPED's Fortnite debut, we wanted to create something fun, true to our brand, and most importantly, use the opportunity to remind players what we do best: deliver premium tools for head-to-toe grooming,' said Henry Arlander, VP, Integrated Creative at MANSCAPED. ''Razor Island' is a unique in-game experience built with the same creativity and precision behind our products. Druid brought that to life in a clever and unexpected way – showing that MANSCAPED's tools are just as much for your face as they are for everywhere else.'
With individuality and creativity at the heart of the gameplay, players can drop into 'Razor Island,' a mysterious landmass shaped like a bearded face, to discover exclusive content, compete for MANSCAPED prizes, and customize the island's grooming style, from changing its hair color to reshaping its facial hair. Along the way, they'll discover towering tributes to MANSCAPED's most iconic tools, meet eccentric bearded and mustachioed characters, complete quests to unlock new weapons, test their skills in the 'Dome Dojo', and uncover hidden easter eggs. The experience is packed with ways to make it your own, from Fortnite's signature vehicles, customizable terrain, action-packed combat, and a built-in photo mode to show off your masterpieces.
Sharpen your blades and drop in – your 'Razor Island' adventure awaits! Log in to Fortnite on your system of choice, enter Island Code 0544-7989-5824, and get ready for a never-before-seen MANSCAPED experience. Stay tuned for details on an upcoming contest hosted by popular streamers, AussieAntics, Foxman, and Jetpacklouie that will put your grooming instincts and gaming skills to the ultimate test. Keep an eye on MANSCAPED's social channels for updates, surprises, and more.
*This is an independently created Fortnite island and is not sponsored, endorsed, or administered by Epic Games, Inc.
Credits
Brand Team
MANSCAPED:
Chief Marketing Officer: Marcelo Kertész
SVP, Global Omnichannel Marketing: Ryan Fiore
VP, Integrated Creative: Henry Arlander
Executive Creative Director: Charlie Wolff
Executive Creative Director, Design: Steven Arteaga
Executive Producer: Keith Cecere
Art Director, Brand Design: Edgar Mendez
Associate Director, Brand Marketing: Lucas Coyle
Senior Copywriter: Mary Buzbee
Senior Program Manager, Content & Production: Brittany Kelley
Senior Director, Communications: Allison Hooker
Senior Communications Manager: Christina Wright
Manager, Social Media: Alexa Loeser
Influencer Marketing Manager – International: Casey Sullivan
Senior Communications Specialist: Austin Bush
Creative Agency
Druid Creative Gaming:
CEO: Claudio Lima
CGO: Bernardo Mendes
Managing Director: Alan Trejo
ECD: Rafael Hessel
Art Director: Vitor Camacho
Copywriter: João GBC
Pixel Hunters:
Creative Director: Anderson Pillar
Game and Level Designer: Alan Garcia
Verse Developer: Julia Castro
VFX e Designer: Arthur Martos
Lead 3D Artist: João Farias
Game Capture: Raul Vieira
COO: Gabriel Santos
About MANSCAPED ®
Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED ® is the global men's lifestyle consumer brand and male grooming category creator trusted by over twelve million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. The collection is available globally in 40 countries on manscaped.com, on Amazon in more than 100 countries worldwide, and in major retailers including Target ®, Walmart, CVS, Best Buy, Men's Wearhouse, Jos. A. Bank, Military Exchanges, and many more internationally. For more information, visit manscaped.com or follow on Facebook, Instagram, X, TikTok, Tumblr, and YouTube.
About Druid Creative
Druid Creative Gaming is an agency network that specializes in Gaming, Esports and gamified content. The network was born in Brazil and now has offices in São Paulo, Mexico City and Mumbai - India, working for games like Call of Duty, Fortnite, Brawl Stars, Clash Royale, Efootball, World of Warcraft and also creating the gaming strategy for brands like YouTube, Samsung, Itaú and Puma.
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