Jets fans going wild after Winnipeg KFC rebrands store: ‘KYLE F****** CONNOR'
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KFC also gave out their famous buckets – also featuring Connor's likeness – to fans to wear during Game 2 of their series on Friday night at Canada Life Centre.
The marketing campaign came about from Connor's 'KFC' nickname – short for 'Kyle F****** Connor' – and the chants of Jets fans during games. The white buckets also add to the team's 'Whiteout' tradition during home playoff tilts.
'We're always looking to show up in a way that's bold, creative, and with a distinct local relevance,' Lauren Pottie, a market manager KFC Canada, said in a press release. 'The Whiteout is such an iconic ritual – full of pride, passion and community spirit. Partnering with the Winnipeg Jets – and Kyle 'KFC' Connor – felt like a natural connection to bring something fun and memorable to the table, literally.'
In case you were wondering, Conner's middle name actually is David – but hockey fans certainly are willing to let that slide.
B/R Open Ice shared a video of a visit to the restaurant, saying, 'The new signs look great, KFC go off and go Jets go.'
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