Warning issued to all drivers during summer holidays
National Highways, the government-owned company issuing the plea, warned that driver tiredness behind the wheel can lead to "dangerous mistakes".
The agency is encouraging motorists to plan breaks that go "beyond quick pit stops", suggesting activities such as exploring a nearby historic site, enjoying a beauty spot, or discovering a cultural landmark.
To aid drivers, National Highways is producing videos highlighting potential places to visit near major roads, including Bolsover Castle, Hardwick Hall, and Wrest Park for those travelling along the M1 motorway.
An analysis of government statistics by National Highways found that an average of 262 people were killed or seriously injured between June and August each year in crashes on England 's motorways and major A roads where fatigue was a contributory factor.
This data covers the period from 2016 to 2022. The figure represents a 59 per cent increase compared to the total for the remaining nine months of the year, underscoring the heightened risk during summer.
Figures for 2020 and 2021 were excluded because the coronavirus pandemic affected travel patterns.
Last week, a van driver was handed a prison sentence of five years and nine months after falling asleep behind the wheel and crashing into a motorbike, killing the rider, Andrew Rayner, 44.
Essex Police said Will Dohmatob, 30, of Rossington Close, Enfield, had pleaded guilty to causing death by dangerous driving in relation to the incident on February 3 last year on the A131 at Twinstead.
A National Highways survey of 1,727 adults in England indicated just 39 per cent would take a break because of driver tiredness.
Some 29 per cent said they did not factor in rest stops on their last long journey.
Sheena Hague, director of road safety at National Highways, said: 'We all want to reach our destination quickly, especially when the excitement of a holiday awaits, but fatigue behind the wheel can be deadly.
'It's not just about falling asleep, tiredness slows your reactions, clouds your judgment and can lead to dangerous mistakes.
'That's why we're encouraging drivers to follow our advice by planning ahead, taking regular breaks and staying refreshed.
'This will help keep themselves and other road users safe while enjoying the rich heritage and natural beauty our country has to offer.'
Beth Stone, head of visitor experience at English Heritage, recommended that drivers should 'stretch those legs and enjoy a well-deserved tea and a slice of cake' at its 'amazing places to visit across the country'.
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