Flipkart Group CEO Kalyan Krishnamurthy meets with farmers in Malur
Flipkart Group CEO Kalyan Krishnamurthy visited Malur to meet farmers supplying fresh produce to the e-commerce company's hyperlocal service Flipkart Minutes, as part of its focus on inclusive growth through direct sourcing.
Krishnamurthy was joined by Flipkart Minutes vice president Kabeer Biswas at a Flipkart Minutes fulfilment store, where they interacted with several small-scale farmers, the business announced in a press release. Among them was Krishnappa, who grows capsicum, cucumber, and chillies across four acres of land, and Padma, who has cultivated coriander, methi, and palak on her three-acre farm for over a decade.
The visit highlighted Flipkart's direct sourcing model, which is designed to connect local farmers with urban consumers through a streamlined supply chain. Produce is delivered fresh to Flipkart's fulfilment centres every morning before reaching customers within minutes through Flipkart Minutes.
Later in the day, Krishnamurthy and Biswas surprised customers in parts of Bengaluru including Boganahalli and Bellandur by personally delivering orders as Flipkart Wishmasters. The initiative forms part of Flipkart's ongoing efforts to strengthen its fresh food supply chain while fostering sustainable, long-term partnerships with farming communities across India.
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Flipkart Group CEO Kalyan Krishnamurthy meets with farmers in Malur
Flipkart Group CEO Kalyan Krishnamurthy visited Malur to meet farmers supplying fresh produce to the e-commerce company's hyperlocal service Flipkart Minutes, as part of its focus on inclusive growth through direct sourcing. Krishnamurthy was joined by Flipkart Minutes vice president Kabeer Biswas at a Flipkart Minutes fulfilment store, where they interacted with several small-scale farmers, the business announced in a press release. Among them was Krishnappa, who grows capsicum, cucumber, and chillies across four acres of land, and Padma, who has cultivated coriander, methi, and palak on her three-acre farm for over a decade. The visit highlighted Flipkart's direct sourcing model, which is designed to connect local farmers with urban consumers through a streamlined supply chain. Produce is delivered fresh to Flipkart's fulfilment centres every morning before reaching customers within minutes through Flipkart Minutes. Later in the day, Krishnamurthy and Biswas surprised customers in parts of Bengaluru including Boganahalli and Bellandur by personally delivering orders as Flipkart Wishmasters. The initiative forms part of Flipkart's ongoing efforts to strengthen its fresh food supply chain while fostering sustainable, long-term partnerships with farming communities across India.
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