Worthing Pride's future no longer in doubt after sponsor steps in
A town's pride event will go ahead after its future was thrown into doubt.
Worthing Pride, scheduled for July 4 and 5 at Steyne Gardens, was at risk of cancellation due to unexpected financial constraints.
In April, organisers said the funds needed to cover the parade costs were missing due to lack of sponsorship and community uptake.
This was after only six businesses had applied, compared to 35 the previous year.
However, British Airways Euroflyer has now pledged enough funds to secure the festival's future for the next two years.
(Image: Sussex News and Pictures) British Airways Euroflyer said the partnership with Worthing Pride underscores the airline's commitment to supporting the LGBTQI+ community.
Pride director, Gary Richardson said: "Firstly, the local community business response to our GoFundMe and Community Angels project has been nothing short of outstanding.
"This has demonstrated that our local businesses fully support Pride and do not wish to see it leave our town.
"I am thrilled to be able to announce this fantastic partnership with Pride and BA Euroflyer the funding that has been raised by our local community will go hand in hand with the BA Euroflyer funding to ensure Pride in Worthing is here to stay.
"These funds will ensure for the next two years we can offer free entry into our fantastic parade. Showcasing that our amazing town and businesses stand by our LGBTQi+ community.
"The last two years, the parade theme has been protecting trans lives, and the same stands for 2025. Parade participants are encouraged to dress in blue, white and pink to show their support for trans and non-binary community members.
Karen Hilton, managing director, BA Euroflyer said: "We are proud to serve Sussex and play an active role in supporting local communities from our home at London Gatwick, and it's important to us that all our customers and colleagues feel respected and included.
"Our commitment to inclusion continues all year round particularly through our Flying Proud colleague network, and Pride events are a vital part of this in raising awareness of issues that affect the LGBTQi+ community.
"We are thrilled to secure Worthing Pride's future for the next two years and look forward to joining in with the celebrations this summer."
The first Worthing Pride event took place in 2018, and with funding now secured, the 2025 celebration will mark its eighth year.
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