
Nyla Abaya launched in the UAE — A premium online fashion abaya shopping destination
Nyla Abaya, a premium online abaya fashion brand, has officially launched in the UAE, offering an exquisite collection of handmade, embroidered and pearl-work abayas crafted from premium fabric. Nyla Abaya caters to fashion-conscious women seeking premium, luxury and customisation in their abaya choices.
"We take pride in serving to our customers in UAE, Riyadh, Doha, and worldwide, making Dubai's fashion abaya styles accessible no matter where you are. Our international shipping process is smooth and hassle-free, enabling our global customers to enjoy the luxury of Dubai's Abaya fashion from the comfort of their homes," said Ameena, founder of Nyla Abaya.
Nyla Abaya's vision is deeply rooted in craftsmanship and attention to detail, reflecting in its fine selection of delicate designs that elevate abaya couture to new heights of luxury. The brand also offers customised luxury abayas, allowing customers to personalise their attire to perfection.
To celebrate the launch, Nyla Abaya is offering an exclusive 15 per cent discount on all abayas. Customers can avail of this offer by using the code NY15 at checkout on https://nylauae.com/. Additionally, the brand is providing free shipping across the UAE, ensuring a seamless shopping experience for its local customers.

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The National
30-05-2025
- The National
Falling for the abaya - an unexpected love story
This week marks one year since I moved to the UAE, undoubtedly one of the best decisions I've made for myself and my family. I love being here for many reasons, as an Arab much of the traditional life here feels familiar. But one thing I didn't see coming was my growing love affair with the abaya. Historians trace the abaya's roots back thousands of years to ancient Mesopotamia. Some historians believe it entered Saudi Arabia some 80 years ago via travellers from Iraq and Iran. Nomadic desert communities quickly embraced it, favouring its simplicity and practicality. Eventually, Bedouins brought it to urban centres, and it evolved into what we now recognise as a cornerstone of Gulf identity – part cultural symbol, part religious tradition. Growing up in London, the abaya was never part of my wardrobe. There was simply no need for it, no cultural space where it felt relevant. But here, it's found a way to be woven into my wardrobe. It's not that the abaya was foreign to me. My bibi, my Iraqi grandmother, would wear it outdoors everywhere she went. On my mother's side in Syria, I saw the abaya take on a different kind of meaning. Visitors from the Gulf brought it with them to my mother's hometown in Zabadani, a scenic mountain escape that became popular among travellers. These guests often returned year after year, forming deep friendships with local families and over time, gifting abayas to the women they grew close to. During multiple summers in Zabadani, I would admire the garment worn by the visitors and soon enough adopted by many local Syrian women too. As a child, I loved their elegance, how they shimmered with understated glamour. But I never thought they'd be for me. In all honesty, I felt too 'western' to be part of the abaya club. So what changed? First, let's talk about its practicality in my new environment. In the UAE's heat, a lightweight crepe or chiffon abaya wins hands down over a formal blazer. It shields you from the sun, dust and humidity while staying breathable and effortlessly comfortable. But more than its function, what's won me over to the abaya is how fashionable and stylish it can be – thanks mostly to how young Emiratis are styling theirs. In fact, women across the Gulf have progressively modernised the abaya. First came elaborate sequins and embroidery and, in the last decade or so, colours such as brown, navy and taupe have been introduced to everyday abayas. Recently, with a boom in women designers from the region, more avant-garde cuts have appeared; an abaya I recently bought has laser-cut scalloped ruffles and balloon-cut sleeves. Whether styled open or closed, the magic of a good abaya is in the details – the choice of fabric, the subtle embroidery and the art of accessorising. Across the Gulf, women have perfected the balance of simplicity, elegance and flair. There's a quiet sophistication in the way abayas are paired with trendy trainers, designer handbags and delicate jewellery. The result is an outfit that is steeped in tradition and practicality, but constantly evolving with trendsetting elements. I often wear an abaya to the mall, where I usually want to step out with little effort or thought about what I'm wearing. I also want to stay comfortably cool outside and warm in the chilly air-conditioned stores. The abaya ticks all the boxes and the look takes little effort, so many women focus on accessorising well. It's the art of balancing tradition with fashion. That balance is something I've always valued. I love dressing down a formal outfit and dressing up a casual one – heels with jeans, trainers with dresses. The modern abaya lends itself perfectly to that styling. I've noticed a recent trend of loafers with abayas, which transforms the look from traditional to contemporary cool. Then there's how it makes you feel. You can't slouch in an abaya. It straightens your posture and adds a certain poise. The fabric floats as you walk, catching the breeze, adding softness and femininity even to the shortest strides. I'm someone who spent most of my adolescence allergic to the idea of femininity and leant towards a tomboy aesthetic, but I've really embraced how effortlessly feminine the abaya is and how it makes me feel – always offering a touch of grandeur. Wearing the abaya has become more than just a nod to my heritage or the climate of the UAE. It's become a quiet kind of joy and comfort, a reminder that modern elegance and tradition don't have to be opposites.


Khaleej Times
07-03-2025
- Khaleej Times
Nyla Abaya launched in the UAE — A premium online fashion abaya shopping destination
Nyla Abaya, a premium online abaya fashion brand, has officially launched in the UAE, offering an exquisite collection of handmade, embroidered and pearl-work abayas crafted from premium fabric. Nyla Abaya caters to fashion-conscious women seeking premium, luxury and customisation in their abaya choices. "We take pride in serving to our customers in UAE, Riyadh, Doha, and worldwide, making Dubai's fashion abaya styles accessible no matter where you are. Our international shipping process is smooth and hassle-free, enabling our global customers to enjoy the luxury of Dubai's Abaya fashion from the comfort of their homes," said Ameena, founder of Nyla Abaya. Nyla Abaya's vision is deeply rooted in craftsmanship and attention to detail, reflecting in its fine selection of delicate designs that elevate abaya couture to new heights of luxury. The brand also offers customised luxury abayas, allowing customers to personalise their attire to perfection. To celebrate the launch, Nyla Abaya is offering an exclusive 15 per cent discount on all abayas. Customers can avail of this offer by using the code NY15 at checkout on Additionally, the brand is providing free shipping across the UAE, ensuring a seamless shopping experience for its local customers.


Zawya
16-12-2024
- Zawya
Saudi: Dolce&Gabbana launches luxury boutique, café in Diriyah
Leading Italian luxury fashion brand Dolce&Gabbana has opened a new 1,500-sq-m luxury centre in Diriyah, The City of Earth, featuring a boutique and café, DG Caffè. The brand centre, one of Dolce&Gabbana's largest worldwide, seamlessly blends Italian elegance with traditional Najdi architectural heritage, enhancing the vibrant atmosphere of Bujairi Terrace - Diriyah's premier fine dining destination and a centerpiece of Diriyah Company's urban development project. Drawing inspiration from Italy's rich culinary tradition, DG Caffè at the heart of the boutique features a carefully curated menu tailored to Saudi tastes, said a statement from Diriyah Company. Dolce&Gabbana collections - including clothing, accessories, fine jewellery, watches, beauty and home décor--are showcased on bespoke displays framed by a dynamic ceiling system that amplifies the sense of space. The boutique features an exclusive Abaya section, showcasing Dolce&Gabbana's dedication to honoring and celebrating local cultural traditions, it stated. "We are excited to unveil Dolce&Gabbana's new boutique and café that will add an additional touch of luxury to the vibrant setting of Bujairi Terrace, our premier dining and retail destination," remarked Diriyah Company Group CEO Jerry Inzerillo. "As we progress on our journey to create the world's greatest gathering place and a centre point of cultural tourism - one that will feature more than 1,000 retail outlets and dining concepts spanning 566,000 sq m - we invite global business partners to join us on this remarkable journey," added Inzerillo. Diriyah is a city within a city and a premier live-work-play destination that will be home for over 100,000 residents. Under transformation by Diriyah Company, it is projected to attract 50 million annual visits by 2030, driven by its world-class living, retail, hospitality, and cultural offering that will serve as a benchmark for future retail and lifestyle development, said Inzerillo. "Since its opening, Bujairi Terrace and the Unesco World Heritage Site of At Turaif have welcomed over two million visits, with tourists and locals alike drawn to world-class cultural, dining and retail experiences in a historic setting," he added. Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (