Don't want to fork out £90 on the viral M&S autumn coat? Shopper reveals where to snap up an alternative for half-price
The trending wardrobe staple has already been dubbed '' THE buy of autumn-winter '', taking the internet by storm.
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However, if you're not ready to fork out for the eye-watering £90 price tag, don't worry - you can still rock a similar look for more than half-price.
According to thrifty fashionistas, a rival retailer is flogging their own version of the checked piece - and it's currently on sale too.
Informing others about the epic find, one style lover, Polly, took to TikTok to show off the gorgeous jacket.
''If you've been looking for the viral M&S autumn check jacket but you haven't been able to get your hands on one, then I might have just the thing for you.
''I've found a super similar one,'' she said in the video.
The must-have autumn piece - Corduroy Collar Twill Jacket - is a near-identical alternative to the viral M&S coat and is available at H&M for just £34.
Buy here
Similarly to the popular M&S buy, this stunning H&M jacket boasts a chic corduroy collar in a deep burgundy-brown colour.
The jacket, which is lined, comes with a zip down the front, forward-facing shoulder seams and long sleeves - ideal for keeping toasty in the colder months ahead.
Just like the pricey version, the affordable jacket also features two pockets at the front - however, the buy is shorter and doesn't have the gold button detailing.
Polly, who posts under the username @ pollydunseath, went on: ''This one is more of a cropped, boxy fit.
''It's still got the check with the corduroy collar - and it's half the price of the Marks & Spencer's one.
''I love it as a cute alternative,'' she said in the comments.
Cash-savvy fashionistas can get their hands on the jacket in sizes ranging from XXS to XL - however, the stock may vary from store to store.
Why Everyone Is Loving M&S
Deputy Fashion Editor Abby McHale revealed to Fabulous why M&S is the shop of the moment. She explained:
'M&S has really pulled it out of the bag this season, there is so much good product to be excited about.
'A brand once known for its 'frumpy fashion' that notion is long gone with it now being one of the leading high street stores for womenswear.
'Its handbag range in particular is super strong with them selling 170% vs plan, with lots more designer dupes for just a fraction of the price.
'The brand is now also the #1 for style perceptions, compared to the #3 spot it had last year, this comes from a really strong design team focused on modernising the brand, not only taking into consideration how the pieces look, but how easy they are to wear also.
'Price is also a big factor with you being able to get many good quality pieces all for under £30.
'After having a sneak peak of the upcoming collection there are so many more amazing pieces that are dropping over the next few months to keep your eyes on.
'Think leopard print dresses, colourful co-ords, embroidered boho jackets, plus lots of swimwear and amazing accessories, as well as great wardrobe staples that will last year on year.'
As the piece is sure to become a major hit amongst fashionistas, it's best to head to the local store - or H&M website - pronto to avoid disappointment.
The clip, posted just a day ago, has already taken the internet by storm, amassing over 10k views.
One M&S shopper commented: ''I found it but the smallest size in store was an 8 and it was MASSIVE on me.
''It looked really silly so I had to leave it behind, so gutted.''
''Not so warm or for rain,'' someone else thought.
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