
How to Start a Shopify Store: Step-by-Step Guide
In this guide, you'll learn how to start a Shopify store with 10 simple steps and learn what role a Shopify Plus development agency can play to make the process even smoother. Let's get started.
Developers and Shopify Plus development agency follow these steps to build a successful online store:
Open the Shopify website and create an account by starting a 3-days free trial. This free trial is a good option to explore all of its features. Once you press the start free trial button, you need to provide the following information: Your email address
Your store name
Password for your account
After filling out this form, you are directed to the admin dashboard where you can manage products, customers, store design, and sales.
Once your trial period expires, you'll get the option to select the Shopify plan for your store. The following options are available: Basic is recommended for startups
Shopify is ideal for expanding businesses
Advanced is best for scalability
Shopify Plus is an enterprise-level solution
You should evaluate the needs of your store. If it's high-level, you must go for Shopify Plus, and if it's a startup, basic Shopify would be enough. You can change it later on. If you are still confused about choosing the right plan, compare Shopify vs Shopify Plus to understand which features meet your store's needs.
Shopify offers free and paid themes. It is highly important to match the look and feel of online stores with brands and products. In your dashboard, under 'Sales Channels', there is an option for 'Online Store', where you can find 'Themes'. In themes, you click customize so: Change colors
Insert logo
Adjust layout
Modify font
In case you need more advanced customization options, consulting with a Shopify Plus development agency would be a good decision. They can provide a more personalized experience to your customers by providing you with a unique look that will match your brand's image.
Now it is time to add products. For each product, the following information is required: Title of the product
Description
Price
Images
Variants (size, color, material, flavor, capacity, etc.)
Inventory information
Try to use 'Collections' in products to organize the product categories. Such as the use of Men's sale, Women's sale, Best-selling, new arrivals, etc. This will help users find products more easily.
Set payment gateways to get payment. Shopify makes it easy by supporting the following methods: Shopify Payments
PayPal
Stripe
Apple Pay
Manual payments (cash on delivery, credit, and debit card)
While selecting payment methods, keep your target audience in mind. You can also use different payment methods for different countries. Moreover, ensure to activate two-step authentication for your account and provide accurate bank details.
Now design how to ship and tax your products. For setting up shipping rates, go to 'Shipping and Delivery' and add a shipping rate. You can: Fix the rate
Offer free shipping
Add optional shipping (like weight-based, price-based, or location-based)
Provide the recent shipping carriers like UPS, FedEx, or DHL. Plus, Shopify decides tax depending on the location, but still, you have the option to change the rules of taxation.
To make your store look professional, customize its domain. You have two options: Either buy a new domain through Shopify
Or attach your already existing domain
Once you link to your store, it will be easily available through your domain. This is the essential step to gain customers' trust and increase SEO ranking.
To smoothly run all the operations of your store, complete the following settings from the Shopify dashboard: Enter the store's name, email, and contact details
Store policies like refund, terms, and conditions
Checkout process (guest, accounts)
Notifications (emails or SMS)
These settings make sure that the store meets your customers' expectations.
If you want to add more functions to your store, use Shopify app store's built-in tools, including: Email marketing tools
Reviews and ranking
Live chat
Upsell and cross-sell products
Linking with social media
Shopify Plus users often demand modern integration tools. Be careful to add only the tools your store truly needs, as too many can slow down your website's performance. You can get help from a Shopify Plus development agency to integrate the right and modern tools for your store.
Your store is ready to go live, but before making it live, check the following points: Checkout process
Go through the product details
Verify payment methods
Examine shipping and tax options
Browse your store from the customer's point of view, and make sure to place a testing order with the help of Shopify's test mode. Fix any error that comes up and launch your website live after removing the password protection.
Shopify provides a simple process and tools to build your store, despite the fact that expert guidance is recommended to build high-performing and scalable websites. You can hire a developer or partner with a trusted Shopify Plus development agency like Bizmia. These agencies ensure to provide: Build custom themes
Rapid speed and mobile-friendly features
Assemble custom apps and APIs
Establish modern features like support for multi-currency and multi-language
Make seamless migration from one platform to another, like WordPress to Shopify or Shopify Plus
The experts of these agencies work on your project and save time, cost, and effort.
Starting a Shopify store is simple when you use the right tools, guide, and strategy. By following this 10-step guide, you can build a fully featured store that looks professional. Every single step is essential, from creating an account to launching your website after testing. If you need expert guidance, get help from a Shopify Plus development agency. They promise to take care of every single step from adding advanced features and custom themes to integration with modern apps and APIs.
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The point is that Shopify is squeezing out ever higher portions of its revenue even as sales increase very strongly. For example, management said in its Outlook section on page 2 of the Q2 earnings release that it expects Q3 FCF margins to be in the mid to high teens in Q3. That implies its Q3 margins could rise to 18% or higher. We can use that to project its next 12-month (NTM) FCF and then set a price target. Forecasting Shopify's FCF For example, analysts now forecast that 2025 sales will be $11.25 billion. That is higher than the $10.88 billion forecast quoted in my July 13 Barchart using the same source, Seeking Alpha. So, using an 18% FCF margin estimate for 2025: $11.25 billion 2025 revenue x 0.18 = $2.025 billion FCF 2025 And for 2026, using analysts' $13.66 billion sales estimates: $13.55 billion 2026 revenue x 18% = $2.439 billion FCF 2026 As a result, the average NTM FCF estimate is $2.232 billion. That is almost 12% higher than the $1.817 billion in TTM FCF. 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This can be seen by dividing the $1.8 billion in TTM FCF by its present market cap of $194.8 billion. $1.817b / $194.8b = 0.0093 = 0.93% yield Therefore, if we assume that its future FCF is valued at 1.0% of its present market cap, here is what that means: $2.232 billion / 0.01 = $223.2 billion market cap For example, if it paid out $1.116 billion and the market gave the stock a 0.5% dividend yield, its implied market cap is: $1.116b / 0.005 = $223.2 billion market cap That market cap is +14.6% higher than today's market cap of $194.8 billion. That means that SHOP stock is worth +14.6% more: $149.70 x 1.146 = $171.55 per share How to Play This Shorting OTM Puts One way to play this is to sell short out-of-the-money (OTM) puts in nearby expiry periods. I discussed this in my July 13 Barchart article. For example, I suggested shorting the Aug. 15 $100 put strike price for a midpoint price of $3.28 per put contract. That provided an immediate 3.28% yield on investment for the short seller. There is every indication that this put will expire worthless on Friday, as it is trading today for just 2 cents, so the trade will be successful. This high-yield short-put play can now be repeated to set a lower potential buy-in point for an investor in SHOP stock. For example, the Sept. 5 put expiry period shows that the $144.00 strike price, 4% below today's trading price, has a midpoint premium of $3.50. That provides an immediate yield of 2.43% (i.e., $3.50/$144.00). This allows a new potential investor in SHOP stock to set a lower buy-in point. For existing investors, it provides additional income and a way to potentially reduce their average cost. For example, to do this trade, an investor first secures $14,400 in cash and/or buying power with their brokerage firm. That acts as collateral to potentially buy 100 shares at $144.00 in case the account is assigned to buy those shares if SHOP falls to $144.00 on or before Sept. 5. But, in return, the account also immediately receives $350.00. So the investor has made an immediate yield of $350/$14,400, or 2.43% on the collateral posted. If SHOP does not fall to $144.00, the investor's account still keeps that income. As a result, the net potential breakeven point, even if SHOP falls to $144.00, is just $140.50. That is 5.8% below the trading price today. So, this is a way to set a lower buy-in point with good downside protection. The bottom line is that SHOP stock looks undervalued here, given its huge FCF margins. One way to profitably play this is to short out-of-the-money (OTM) puts in nearby expiry periods. On the date of publication, Mark R. Hake, CFA did not have (either directly or indirectly) positions in any of the securities mentioned in this article. All information and data in this article is solely for informational purposes. This article was originally published on Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data