MMC urges responsible, ethical coverage of Zara Qairina bullying case
KUCHING (Aug 19): The Malaysian Media Council (MMC) has called on media practitioners to exercise heightened responsibility and sensitivity in reporting on the Zara Qairina bullying case, stressing the importance of upholding ethical standards, especially when children are involved.
In a statement, MMC underscored that all coverage must be accurate, ethical, and mindful of the dignity and safety of minors.
'The Council reminds all media organisations and practitioners that children must never be subjected to sensationalised coverage, invasive questioning, or exposure that may cause risk further harm, in line with their right to full protection under the Child Act 2001 (Act 611),' it said.
The Council added that in all cases involving bullying or inquests involving underage individuals, the welfare of minors must take precedence over public curiosity or commercial interests.
MMC also expressed alarm over a report by the Sabah Journalists Association (SJA) regarding harassment faced by journalists during a recent inquest press conference related to the case.
'According to SJA, unaccredited individuals entered the media zone, stood uncomfortably close to female reporters, disrupted coverage, and later monetised unofficial livestreams,' the statement read.
'This endangers journalists, compromises professional reporting, and misleads the public.'
The Council urged editors and journalists to strictly observe professional codes of conduct and child protection principles, including withholding details that could identify or stigmatise the minor or their family.
'Responsible reporting must focus on justice and public interest, not exploitation or profit,' it said.
MMC further called for restraint and professionalism in all future coverage of the case.
'Ethical journalism is the only path to protect vulnerable individuals and preserve the integrity of the profession.' bullying Malaysian Media Council media coverage Zara Qairina Mahathir
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