Nothing says it will build CMF as India brand for global markets, shifting jobs and roles to Gurgaon office
"With CMF, we have a real opportunity to build something truly different and significant. This transition will help us move faster, stay closer, and build stronger foundations in CMF's most important market - the one that will define its next phase of growth," he said.CMF is known for offering value-focused products with a focus on design. The brand has a fine portfolio, ranging from earbuds to smart accessories and phones. The shift is expected to help the brand act on local insights more quickly, run campaigns with shorter turnaround times, and align product development more closely with what Indian consumers want.Commenting on the announcement, Nothing's founder, Carl Pei, said, "We're shifting CMF's Global Marketing to India, its most important and fastest-growing market. India is playing a pivotal role in the future of consumer tech, and we're excited to build in India - for the world."This isn't the first time Nothing has shown confidence in India. The company already produces a large chunk of its hardware in the country, and this latest move further consolidates India's role, not just as a manufacturing hub but as a centre for brand leadership and innovation.The decision also shows a larger industry trend, where India is emerging as more than just a consumer base. With government initiatives like Make in India and the Production Linked Incentive (PLI) scheme attracting global investments, many tech companies are now betting on India as a global operations base.- Ends
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