The Indian Garage Co to boost Kerala retail presence with first store in Thiruvananthapuram
Fast-fashion label The Indian Garage Co will open its latest exclusive brand outlet at Lulu Mall, Thiruvananthapuram (Trivandrum), over the weekend of April 26 and 27. The 1,800 square foot store will mark the brand's entry into the Kerala capital, following previous launches at Lulu Mall in Kochi and Amanora Mall in Pune.
'Trivandrum is a city that beautifully blends tradition with a forward-thinking youth culture," said The Indian Garage Co's CEO Anant Tanted in a press release. "We're delighted to bring our bold and accessible fashion to a place that is buzzing with creative energy. The Lulu Mall has been a powerful platform for us in Kochi, and we're confident the Trivandrum store will echo that success.'
To celebrate the opening, the label will host a two-day 'Fashion Frenzy Sale' offering a flat 70% off across all merchandise, with all products priced under Rs 799 for 48 hours. The first 100 customers on April 26 will also receive shopping vouchers worth Rs 1,000. The store will feature over 1,500 styles, including streetwear, resortwear, Korean-inspired looks, and boho pieces.
The Indian Garage Co.'s latest launch forms part of its larger retail expansion strategy, with new stores planned in Bengaluru, Lucknow, and Chennai. The label is also available online through its website and numerous multi-brand e-commerce platforms.
'With every new city, we're building not just stores, but experiences," said The Indian Garage Co's head of retail Alka Dembla. "The Trivandrum store will reflect everything TIGC stands for style, value, and the voice of a new generation. We can't wait to welcome Kerala's fashion lovers to their new favorite fashion destination.'
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