Welsh BAFTA winner takes on 'exciting' new role at Caernarfon TV company
Cwmni Da made the appointment of Martin Thomas as part of an expansion plan to safeguard and create jobs at the employee-owned company.
Mr Thomas said: "There is huge potential to develop something really exciting.
"If giants like Netflix, Amazon and HBO are coming to North Wales to film, surely we can also use these locations to make high-quality drama for S4C and other broadcasters."
The move marks a reset at the company after the departure of managing director Llion Iwan, who left to become chief content officer at S4C.
It has also seen chartered accountant Anna Roberts join the finance team.
Meanwhile, Sioned Wiliam, former comedy controller at ITV, has returned to the board as a non-executive director after serving as interim chief executive at S4C.
Mr Thomas, a familiar face at Cwmni Da, has worked as a freelance director and producer for a decade.
He has been a key contributor to the S4C children's show, Deian a Loli, which has won several awards including three BAFTA Cymru awards.
He said: "The offer to head up the new drama hub at Cwmni Da came as a huge but very pleasant surprise."
Mr Thomas added: "It's brilliant that Cwmni Da are showing so much positivity by investing in drama and scripted content, whether they're short films, films, drama series, standalone dramas – the possibilities are endless."
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Anna Roberts, who has joined Cwmni Da after a stint with a banking software company, expressed her enthusiasm for the new role.
She said: "The offer to come to work for Cwmni Da came at exactly the right time – I couldn't have wished for anything better.
"It's a really exciting time to be joining the company."
Bethan Griffiths, the company's interim managing director, said: "We were already producing and developing drama and Martin was a part of that and we wanted to ensure that drama and scripted content continue to be produced in North Wales and a focus at Cwmni Da.
"All of this is building foundations for the next chapter in the history of Cwmni Da, safeguarding existing jobs, creating new ones, and boosting the local economy.
"It's a really exciting time and we want to make sure we are best placed to make the most of every opportunity that comes our way."
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