Google makes first branding change in 10 years with new 'G' icon
Google makes first branding change in 10 years with new 'G' icon
Show Caption
Hide Caption
Justice Department pushes to break up Google's search monopoly
The Justice Department has begun a three-week hearing to determine how to address Google's illegal monopoly in internet search, with the government calling for major structural changes.
unbranded - Newsworthy
Google appears to have begun rolling out its first change to its "G" icon in nearly 10 years on May 12.
The icon was changed from having four solid color blocks in the letter to a gradient between the letters.
The new icon currently appears on the Google Search app's icon on iOS and came with the 16.18 (beta) update for Android. The new mark has yet to appear in other branding elements for the company as of Monday.
It is unclear if other elements of Google's branding will also be updated. USA TODAY did not immediately receive a response when it reached out to the company for comment.
The change comes days ahead of the Google I/O 2025 developer conference, set to begin May 20.
Evolution of the Google logo
The color-block iteration of Google's "G" was unveiled in September of 2015.
At the time, the company changed its wordmark to a typeface called Product Sans and the icon from the lowercase white "g" on a blue background to the color-block "G," according to 9to5Google.
"As you'll see, we've taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs," the company said in a 2015 blog post announcing the change.
Earlier versions of the Google logo used a font that "evoked the traditions of the past while also being forward looking," Ruth Kedar, the designer of the original Google logo, said in an interview with the company in 2023.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
24 minutes ago
- Yahoo
What is a Waymo car?
( — Waymo vehicles have been in headlines over the last few days after anti-immigration enforcement protestors set some of them on fire in Los Angeles. But what are they? A Waymo car is a fully autonomous, self-driving vehicle operated by the company Waymo, a Google subsidiary. It operates on a rideshare service application called Waymo One, which offers on-demand, self-driving transportation in select cities, according to How does ICE know who to deport? Waymo began in 2009 in San Francisco as an experiment and went on in 2016 to become a fully-operational robotaxi service in some major cities. 'The Waymo Driver is the embodiment of fully autonomous technology that is always in control from pickup to destination,' the company said on its website. 'Passengers don't even need to know how to drive. They can sit in the back seat, relax, and enjoy the ride with the Waymo Driver getting them to their destination safely.' Waymo cars are currently available in Phoenix, AZ, San Francisco, Los Angeles, and Austin, TX, according to its website. They are reportedly coming soon to Atlanta, GA, and Miami, FL. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Yahoo
an hour ago
- Yahoo
Threads Continues to See Strong Download Momentum in May
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Threads continues to hold its place in the app download charts, with Meta's Twitter replicant remaining at 8th spot in the list, and seeing an increase in overall download volume in May. As you can see in this latest ranking data from AppFigures, Threads saw 23 million downloads across iOS and Android in May, which is up from 22 million April, and at the same level that the app saw in March. Threads is now up to 350 million monthly active users, and gaining quickly on X, which reported in March that it's now up to 600 million monthly actives, an increase of 50 million year-over-year. Though those figures are somewhat questionable, considering that X has also down 15% on overall European usage since Elon Musk took over at the app, as per its official DSA reporting data. As a private company, X is not obligated to share auditable usage data, but it does have to provide such for Europe, and given that its EU audience is down, it would be surprising if X is somehow gaining significant momentum in other markets, and not only replacing its lost EU users, but also exceeding its previous audience. But even so, Threads is clearly doing something right, as it continues to gain in download numbers, and attract more people to the app. The platform is increasingly putting more focus on real-time news, while it's also enhancing its live event elements, including sports, as it seeks to supplant X as the top platform for in-the-moment engagement. Looking at other app movements, TikTok remains popular, staying in the top three for downloads throughout the year thus far, and switching places back and forth with Instagram for second spot behind ChatGPT. Facebook and WhatsApp have also held their positions in the list, while Snapchat is also still clinging to the top 10. Though it is also interesting to consider Snap's relative challenges in this respect, by comparing the performance of these apps. One of Snapchat's key problems is that while it remains a key utility for younger audiences, it doesn't maintain that hold on older users, and as users age up, it loses them to other apps. That's somewhat reflected in the data, with Snapchat seeing strong download volume, but sitting on fewer users, at 900 million monthly actives, and 460 million daily users. IG, Facebook and TikTok have all surpassed the billion user milestone, and it's interesting to see Snap remaining at lower usage levels, despite relative download interest. It's another reminder of Snap's growth challenges, and how it needs to evolve in line with its audience. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Digital Trends
2 hours ago
- Digital Trends
Google has a really weird problem at its new London HQ
When Google's striking new office building finally opens in London later this year, it'll be home to up to as many as 7,000 workers … and possibly a few foxes, too. The cunning creature has taken up residence on the building's 300-meter-long rooftop garden and its unexpected occupation has been an issue for the last three years, according to a Guardian report (via London Centric). Recommended Videos The expansive roof area has been filled with wildflowers and woodland plants and is supposed to be an area for Google employees to relax and enjoy a bite to eat, or maybe even dream up the next big idea for the tech giant. But the lush garden is likely to be out of bounds if the foxes are still roaming free there. 'Fox sightings at construction sites are pretty common, and our King's Cross development is no exception,' Google told the London Centric in a statement. 'While foxes have been occasionally spotted at the site, their appearances have been brief and have had minimal impact on the ongoing construction.' But the four-legged residents have reportedly been digging burrows in the carefully landscaped grounds, with some people connected with the site having seen fox poop about the place. While London is famous for fox sightings, it's not clear how the animal managed to find its way to the roof of the 11-story building, which has been under construction since 2018. The building, designed by Thomas Heatherwick Studio and Bjarke Ingels Group, features the garden as a centerpiece and is supposed to be a shared space for not only Google workers but also bees, bats, birds, and butterflies. But not foxes. With the building set to welcome workers before the end of this year, there's still time to clear the garden of the pesky animal. But with foxes known to be resourceful and highly adaptable, getting rid of them may be a greater challenge than expected.
