Career 180 launches Saudi operations backed by VMS partnership, fresh funding
Egypt-based edtech platform Career 180 has secured a six-figure investment from US-based Den VC and announced its expansion into Saudi Arabia, supported by Value Makers Studio (VMS).
Founded in 2017 by Shrouk Alaa El Din and Mohamed Akmal Career 180 offers practical skills training and job-matching services through a SaaS-based LMS, targeting over 1 million learners and aiming to place 50,000 new beneficiaries in the workforce, with a focus on unemployed youth.
The funding will enable the company to scale its Learning Management System (LMS), localise its content in Arabic, and expand operations across Saudi Arabia, Oman, and Malta.
Press release:
Career 180, one of the MEA region's leading EdTech platforms, has announced a new Six-Figure investment from Den VC, reinforcing its position as a frontrunner in career development and education technology. The investment from Den VC will fuel the company's expansion into Oman, Malta and Saudi Arabia, where it will focus on scaling its LMS product, localising its course content into Arabic for greater reach, and expanding market presence. Career 180 aims to qualify over 1 million individuals and plans to hire 50,000 new beneficiaries, specifically targeting those not currently employed, building on the success of those already hired through the platform.
"Building Career 180 has been more than just a business for me; it's been a mission. I truly believe that every young person deserves to find their path and succeed, no matter where they start. With the support of our amazing partners and the recent investment, we're ready to take our work to new places. Expanding into Saudi Arabia and other regions means we can do even more to help young people shape their careers and become the next generation of confident, empowered professionals. It's not just about growing a company; it's about creating lasting impact." Said Shrouk Alaa, Co-founder, Career 180
As part of its regional growth, Career 180 is expanding to the Saudi market with the support of VMS, a venture studio that empowers entrepreneurs and global startups to scale in the MENA region. With VMS's local expertise and network, Career 180 is set to deepen its impact in Saudi Arabia, with a strong focus on youth employment and talent development.
Career 180 has earned recognition as one of the top EdTech startups by HolonIQ in 2022, 2023, and 2024. and has collaborated with organisations such as the International Labour Organization (ILO), GIZ, Coca-Cola HBC Egypt, and Plan International. Its founder, Shrouk Alaa El Din, was named among the Top 50 Female Entrepreneurs in Africa by the IFC and the Embassy of the Netherlands, highlighting the company's commitment to gender inclusion and youth empowerment.
"At VMS, we believe startups need more than just funding to succeed—they need local guidance, supportive networks, and specialised services that help them quickly adapt to new markets. Through our soft-landing services, we work side-by-side with startups to accelerate their entry into the Saudi market and overcome operational and commercial challenges.' Said Moataz Abuonq, CEO, VMS
With fresh capital and strategic partners, Career 180 is poised for its next chapter, continuing to transform career development across the EMEA region through innovation, localisation, and meaningful partnerships.
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