Kitopi gains over 100,000 new customers with ‘10 Restaurants, 10 Days, 10 AED' campaign in partnership with Hypermedia

Campaign ME

16-05-2025

Over 5 million views on influencer content, more than 600,000 meals sold, and over 100,000 new customers who tried Kitopi brands – the 'See, Eat, Repeat' campaign took over the city in flavour.
In partnership with Talabat, Kitopi spotlighted its top 10 restaurant brands, offering best-selling items for just AED 10, for 10 days. The goal? To bring Kitopi's food experiences to the masses and introduce the brand like never before.
'This campaign marks the first time we're introducing 'Kitopi' as a brand to the world,' says Katie Connor, Senior Marketing Manager at Kitopi.
With Hypermedia as the media partner, Kitopi executed a full-blown OOH takeover with different types of media.
An outdoor takeover across the city
Hypermedia orchestrated a citywide brand takeover commanding attention from Sheikh Zayed Road to ENOC petrol stations across the UAE, and extending into key Dubai Holding communities.
OOH highlights:
13 LED Bridges on Sheikh Zayed Road,
40 graffiti, pillars consecutively on Sheikh Zayed Road,
32 Dubai metro stations, 551 in-sation digital screens, 375 In-train overhead panels
6 mall pavillions with 85 digital screens
73 digital screens at Expo City
68 ENOC Stations, 1,404 digital screens
'The campaign targeted a wide audience because it features 10 brands across many popular cuisines, each with its own unique target audience. Offering our star items at AED 10 made sure we kept the campaign truly accessible to all!' says Connor.
Kitopi strategically placed the campaign in high-traffic zones that known as the pulse of the city – like Dubai Metro, which hosts over 260 million riders annually from 180+ nationalities, and malls with 1.6 million+ weekly shoppers.
By targeting a wider audience, the campaign combined measurement results include:
Unique reach of 1,142,652 for the 13 LED bridges and 40 Pillars with frequency of 134.49, reach of 41.29% and 198,773,042 impressions
655,000 impressions at the malls
And overall including over 5 million views on influencer content, more than 600,000 meals sold, and over 100,000 new customers who tried our brands as a result of this campaign.
'See, Eat, Repeat' – A campaign mantra
Connor comments, 'Our core message for the campaign was 'See, Eat, Repeat!' a playful and memorable line that highlights the collaboration between Kitopi, Hypermedia, and Talabat,
'See' represents our strong media presence across the city with Hypermedia, 'Eat' invites customers to enjoy a variety of Kitopi's most loved brands, and 'Repeat' encourages them to keep coming back via Talabat.'
With 10 brands spanning a wide range of popular cuisines and all offering signature dishes for just AED 10, the campaign made trying something new easy and affordable.
Connor adds, 'Alongside this, we made sure to prominently feature the Kitopi name, our popular brand logos, and the eye-catching 'AED 10 Deals' hook to drive instant interest and excitement.'
But beyond the offers and the OOH presence, the campaign was a reflection of Kitopi's larger mission,
'Our mission at Kitopi is to create magical moments and bring joy through memorable food experiences. What better way to showcase that than by offering our most loved brands and their best-selling items – all for just AED 10? It's our way of connecting with customers and giving them a taste of what Kitopi is all about!' says Connor.
To amplify the message even further, Kitopi tapped into influencer voices that resonated across different demographics.
'We included a mix of influencers to reflect the diverse customer profiles of all the brands involved in the campaign. By working with a range of personalities, we're able to communicate the campaign in a way that feels relevant and engaging to different audience segments.'
@yahya.abouali
جربتوا اقوى عروض طلبات؟ شركة كتوبي الي عندها كثير مطاعم في دبي متعاونين مع طلبات بعرض لازم الكل يستخدمه. ب١٠ دراهم بس، هتطلبوا وجبة او صنف من اي مطعم من ال١٠ مطاعم الي مشاركين بهالعرض (See, Eat, Repeat) – Operation: Falafel – Jarful – Sushido – Zaroob – RightBite – Chin Chin – Taqado – Hot Bun – ⁠Pizzaro – Biriyani Pot بس اكثر شي عجبني شخصياً هو بوكس الفلافل سليدر هاد الي بس ب١٠ دراهم. كل هادول الي طلبتهم وطلع حسابي ٦٠ درهم. العرض موجود بس على طلبات من ١-١٦ ابريل فلازم تطلبوا اليوم و عليكم بالعافية #seeeatrepeat #bykitopi
♬ original sound – Yahya AbouAli 🍔🍕يحيى أبوعلي
With creators like Yahya AbouAli, Live with Aziz, and Nasser.jd on board, the campaign became a citywide conversation. The videos in total have garnered over 200k views, with over 3500+ shares.
At its core, the campaign wasn't just about sales. It marked a major milestone: the first time Kitopi introduced itself as a brand to the public, loud and clear.