Caesars Palace Times Square to Fund High-Tech EMS Ambucycle™ Program: Innovative Lifesaving Response Model To Dramatically Reduce Emergency Response Times Set to Come to Hell's Kitchen and West Midtown
Hell's Kitchen and Times Square present unique public safety challenges – welcoming more than 300,000 visitors daily, making the area one of the city's most medically complex zones. While New York City's EMS professionals are highly trained and experienced, ambulance response in the area presents several challenges. In cardiac emergencies, a delay of even two minutes can mean the difference between life and death.
With a foundational investment from Caesars Palace Times Square, this initiative will provide rapid-response emergency care through trained EMT volunteers on foot, bikes, and Ambucycles™ – United Hatzalah's A.I. enabled, GPS-tracked, EMS-licensed rapid response vehicles. The program will dispatch trained professionals to stabilize patients before ambulances arrive, reduce the operational load on FDNY EMS, save tax dollars, and build long-term volunteer EMS capacity in NYC. The initiative will aim to reduce emergency response times from over 12 minutes to under 5 minutes, with sub-3-minute response targets during peak hours.
'For the past four years, Caesars Palace Times Square has worked tirelessly to meet with our community and local stakeholders to hear how we can improve the lives of New Yorkers with this once-in-a-lifetime project,' said Brett Herschenfeld, EVP of SL Green. 'During a Town Hall with Manhattan Plaza, we heard about the need for better emergency access on the West Side – and that never left our minds. When we learned about United Hatzalah and their rapid emergency response success in Tel Aviv, we recognized that we could bring this solution to New York for the first time and save lives.'
United Hatzalah is a global leader in volunteer-based emergency medical response, best known for pioneering the world's fastest EMS system in Israel. With a network of over 8,000 trained paramedics and EMTs, United Hatzalah responds to more than 2,200 emergencies daily, achieving average response times of under three minutes, and as fast as 90 seconds in dense urban centers. Their model combines community-based volunteers, micro-mobility responders, and proprietary GPS-enabled dispatch technology to deliver lifesaving care ahead of traditional ambulance arrival.
'Hell's Kitchen and Times Square are some of the most complex medical emergency areas in the world, and United Hatzalah is equipped for the challenge,' said Dovie Maisel CEO of United Hatzalah Innovation. 'We look forward to working with Caesars Palace Times Square to help bring our work to one of New York City's busiest neighborhoods. We are eager to support the city's existing services and get more people the emergency care they need.'
This initiative will supplement New York City's 911 system without replacing or rerouting any existing services and embed Smart AED cabinets and GPS-based dispatch systems across Hell's Kitchen and Times Square. The program is part of Caesar Palace Times Square's broader $250 million public benefit investment, which includes a more than $80 million public safety plan, along with workforce support and health equity initiatives across Times Square and surrounding neighborhoods.
About Caesars Palace Times Square
Caesars Palace Times Square has a once-in-a-lifetime opportunity to invest in Times Square and New York City with its significant commitments to public security, sanitation, and live performances as well as partnerships with neighboring theaters, restaurants, hotels, and landlords. Caesars Palace Times Square will revitalize and reenergize New York's economic engine and cultural capital. SL Green Realty, Caesars Entertainment, Roc Nation, and Live Nation are partnered on a bid to win one of three new gaming licenses and convert the existing office building at 1515 Broadway into a state-of-the-art, world-class gaming and entertainment destination.
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